Buffer Social

AUGUST 30, 2023

Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. We asked both online community experts and community-building creators to share their expertise, so you can tap into this powerful approach. What is a community? So how do you do it? And is it worth it?

Communities 78

Communities Social Media Community building Groups 78

Sprout Social

OCTOBER 4, 2023

How 3 standout brands use a Tagging strategy for marketing campaigns, and beyond To get you up to speed, Tags are a Sprout feature that act as labels you can attach to any piece of content you plan to publish. They can be the name of a campaign, the name of a creator partnership, a content bucket, a goal—whatever helps you organize content.

Strategy 122

Strategy Brands UGC Marketing 122

Jon Loomer

APRIL 27, 2017

In particular, I struggle with launching a product for my entrepreneur community because it’s brand new for me. Well, I finally launched a product for my entrepreneur community early this morning. In typical fashion, I did it mostly on a whim. Do I have enough interest to launch a community for entrepreneurs?

Communities 135

Communities Price Groups Groups 135

Ignite Social Media

JUNE 14, 2023

Given that, we need to think about in a search engine optimization (SEO) mindset as we create social content. Search tactics in social media refer to the strategies and techniques used to increase the visibility and discoverability of content on social platforms. This principle holds true in the realm of social media marketing as well.

Hashtag 152

Hashtag Social Media Strategy UGC 152

Sprout Social

SEPTEMBER 23, 2021

It started online, and it marks a major change in the world of fashion. How social influences fashion trends. Social media has changed the way we consume information and naturally, that applies to fashion. 3 social-first fashion trends that made waves in 2021. outfits #fashion #friends #learnontiktok. ? Here’s why.

Retail 126

Retail Trends Social Media Fashion 126

Hootsuite

APRIL 18, 2022

A good collection of hashtags on your Instagram Reel is the key to getting your content discovered. Presenting: a copy-and-paste-ready list of specific hashtags to use for your fitness Reels, funny Reels, travel Reels, food Reels, and fashion Reels. Hashtags for fashion Reels. You’ll engage your community. reelsindia.

Hashtag 141

Hashtag Instagram HootSuite Travel 141

Webbiquity SMM

MAY 25, 2021

Here’s the rest of that conversation. Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. Now you’ve got “social media 2.0,” which tends to be more community-oriented. Community is interesting. I love LinkedIn.

B2B 306

B2B Influencer Platform SMS 306

Keyhole.co

APRIL 3, 2024

It has become a global powerhouse for real-time news, conversations, and marketing. Twitter communities Join the Twitter Community. X is all about making connections, and what better way to do that than through Twitter Communities? Twitter lists Create Twitter Lists to read tweets in an ordered fashion.

Strategy 52

Strategy Twitter Tips Marketing 52

agora pulse

JULY 22, 2020

Broaden your content strategy. Strengthen community. Forging brand partnerships can strengthen your position in the community. This goes for local communities as well as online communities. You don’t want to create content without having a clear reason for it. Establish trust. Be intentional.

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Collaboration Examples Instagram Tips 140

Keyhole.co

OCTOBER 4, 2023

Like many developing relationships, content creators and brands embark on a journey that begins when they “fit” each other. There’s no doubt that the rise of content creators is disrupting classic marketing. For content creators, this means monetizing their subscribers is key. So how can these two be together?

Content 59

Content How To Influencer Reputation 59

Janet Fouts

MARCH 16, 2014

Content marketing is the new buzzword on the lips of every marketer these days, but what does it mean for your newly social business? It depends on whether you can consistently create content that is of high quality, useful and shareable by the people you need to care about it. Where do we get content? Respond naturally.

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Content Marketing Fashion Curation 145

Pixlee

JULY 3, 2019

Top brands are leading the way by utilizing the latest technology to market their content. With so many ways to craft value-added experiences with content, brands need to choose the best investments to maximize conversions and sales. This has enabled Hylete to not only cut costs on content creation but increase conversions.

UGC 59

UGC Brands Apparel Content 59

Socialmedia.biz

JULY 8, 2020

Better yet, you’ve likely had in-store conversations with your customers, getting to know them, their preferences and their buying motivations. Another might be “Acasha the Ambitious,” who loves keeping up with fashion trends and is always in need of a new outfit to wear to social gatherings. This information is invaluable.

Social Media 179

Social Media Tips Hashtag UGC 179

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. In 2021, following a year of social unrest and hyper-focus on racial inequality, consumers began calling on brands to put their money where their mouth is and invest in Black talent and programs to uplift Black communities.

Campaign 112

Campaign Brands Communities Industry 112

Later

JANUARY 28, 2021

From crafting engaging content, to building scalable businesses, and inspiring social reform, there are countless Black creatives changing the game in every industry. Engage with their content as you would anyone else. Do they create relevant content for your audience — whether it’s mental health tips or nourishing recipes?

Social Media 114

Social Media Collaboration Instagram Influencer 114

ProBlogger

SEPTEMBER 3, 2020

The post 7 Ways to Build a Community Around Your Blog appeared first on ProBlogger. Last week I talked about building a community around your blog , and how it can benefit you as much as it can your readers. Well, this week I’m going to give you seven practical tips and strategies on how you can go about building that community.

Communities 48

Communities Conference Patterns Blogger 48

Sprout Social

APRIL 21, 2020

In the words of our favorite Project Runway hosts: “In fashion, one day you’re in and the next you’re out.” While it may seem like sustainability is fashion’s newest trend, a deeper look at social media shows that consumer demand for more sustainable fashion is here to stay. View this post on Instagram. ????Research

Retail 104

Retail Trends Fashion Marketing 104

Social Media Strategies Summit

MARCH 11, 2021

The audio-only experience feels similar to a live, interactive podcast, where you can choose a virtual “room” to enter, listen in to the conversation, and sometimes even get involved yourself (although this depends on whether the room’s moderator grants you the right to participate). 6 Ways Brands Can Start Using Clubhouse.

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Brands Conference Hosting Conversation 226

Keyhole.co

DECEMBER 8, 2023

It is frequently used in the realms of fashion, music, or performance, but it can also be employed in various other contexts. It can also refer to individuals who heavily prioritize material possessions or luxury items in their social media content. This can be attributed to the content or the manner in which it is presented.

Fashion 52

Fashion Energy Trends Meme 52

Mindjumpers

JUNE 13, 2012

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Creating social content is a struggle.

Report 274

Report Brands Facebook Nielsen 274

Sprout Social

OCTOBER 17, 2022

Reviewing customer conversations and trending topics can help you pinpoint opportunities for your brand. Whatever the fashion world calls it, the Telfar Shopping Bag has become one the most coveted “it bags” over the past few years. telfar #telfarglobal #nyfw @rainbowshops #fashion #fashionweek. ? The Bushwick Birkin.

Brands 98

Brands Fashion Eventful Hosting 98

Sprout Social

JANUARY 24, 2024

Reach refers to the number of people who saw your content. Impressions are the number of times your content was shown or viewed, regardless of whether someone interacted with it. It also shows you have a growing community doing word-of-mouth marketing. It can also give you metrics based on your competitor’s activities.

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Metrics Influencer Marketing Survey 100

Hootsuite

OCTOBER 21, 2021

Creating great TikTok content is one thing; getting people to actually look at it is another. TikTok is jam-packed with content and users, which means that it takes some effort and intention to make your videos stand out from the crowd. TikTok users add hashtags to video captions to help label their content.

Hashtag 145

Hashtag Trends Analysis Study 145

Ignite Social Media

JANUARY 22, 2018

One of the most common topics of conversation that we have with clients as community managers is creating social media content for [insert holiday]. Here are a few questions you should ask before creating social content around holidays. Here’s an example from our #client Altar’d State, a faith-based fashion retailer.

Social Media 97

Social Media Brands Retail Fashion 97

Sprout Social

MAY 26, 2022

“Understanding your target audience and using that information to create content that you think will work is still a good place to start.”. This is a great forum to attract new followers, but creating relevant and compelling content is the first step. Being featured on the For You Page is a badge of honor among TikTokers. Immaculate??

Examples 142

Examples Campaign Tips UGC 142

Pixlee

MAY 28, 2021

Travel, fashion, cosmetics, fitness: what do these industries have in common? Conversely, non-visual brands, like insurance, software, and other similarly abstract brands can struggle with Instagram as a channel. It is easier for a fashion or sporting goods company to think and decide what type of content to post.

Instagram 83

Instagram Insurance UGC Brands 83

Ignite Social Media

APRIL 2, 2019

Altar’d State is a women’s fashion retailer looking to build a strategic and effective presence on digital and traditional networks, centered around the target consumer and their shopping habits. Revenue was driven via socially-attributed purchases, 78% of which came from offline, in-store conversions.

Social Media 129

Social Media Case Study Retail Study 129

Social Media Strategies Summit

JANUARY 3, 2019

The platform also rolled out a new algorithm , focusing on serving its users content based on three primary factors: interests, timeliness, and relationship. This means sharing better content, engaging more with audiences and staying up to date on all of the latest platform changes. 1 Madewell. 2 Tiffany & Co.

Instagram 139

Instagram Brands UGC Travel 139

Sprout Social

JULY 6, 2020

However, as God-is Rivera, Twitter’s Global Director of Culture and Community, recently wrote: This is not a fad or a ‘moment.’. This community wants to know that you’ll show up for them even when it’s not popular to do so. How can we be there for those in our brand’s community who are looking for support or resources from us?

Strategy 145

Strategy Social Media Organization Education 145

Hootsuite

NOVEMBER 24, 2022

That’s why the small businesses that stand out during the holiday season are the ones that connect with the unique wants and needs of their customers, get bold with their marketing strategies, and create thumb-stopping content that’s sure to get people talking. An engaged community is everything.

Campaign 89

Campaign Brands Fashion HootSuite 89

Ignite Social Media

AUGUST 31, 2021

By excelling in community management, brands can enhance their online presence and relationship-building with consumers. What last year was an effort to boost the local economy and do good in one’s community has become a new way of shopping for many. The right audience with similar key values will find meaning in this content.

Trends 184

Trends Organization Social Media Travel 184

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . Building a loyal fan base and community around your brand.

UGC 60

UGC Content Instagram Hashtag 60

Proactive Report

JUNE 18, 2021

It does this with great content, brand stories and by building trust. One method is to monitor and listen to online conversations relevant to your brand. There is a difference between monitoring conversations and listening to those conversations. PR is a communication function. Look for local groups on MeetUp.

Small Business 85

Small Business Tips Fashion Groups 85

Keyhole.co

MARCH 28, 2023

With content marketing as its father and social media marketing as its mother, influencer marketing turns out to be a game-changer. Ideally, these digital content creators have a sizable following and reach amongst your target audience. Influencers help grow your eCommerce business as they have built a community that trusts them.

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Influencer Strategy Marketing Collaboration 52

Sprout Social

DECEMBER 29, 2022

For example, their “Worn Wear” campaign on Twitter highlights sustainable fashion that is meant to last. Supporting your community. Taking a stand on social issues ultimately supports the larger community while building a brand’s trust, reputation and business. How popular a conversation is around your brand.

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Reputation Sentiment Loyalty Nielsen 89

Ignite Social Media

JANUARY 22, 2018

One of the most common topics of conversation that we have with clients as community managers is creating social media content for [insert holiday]. Here are a few questions you should ask before creating social content around holidays. Here’s an example from our #client Altar’d State, a faith-based fashion retailer.

Social Media 87

Social Media Brands Retail Fashion 87

Ignite Social Media

OCTOBER 2, 2020

“ TikTok ,” a name that if uttered one year ago today would probably not spark much conversation. TikTok’s platform has pushed many brands to eliminate a lot of the nuances when it comes to managing content—so long are the days where you can plan a piece of content months in advance to go through its approval process.

Brands 106

Brands Meme Sports Fashion 106