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Social Spotlight: How Universal Standard commands the fashion space with inclusive content

Sprout Social

The brand lives up to its name, creating a new clothing standard that embraces more of the world, offering fashion freedom to everyone from a size 00-40, and featuring models of various age ranges, ethnicities, body shapes and identities. The fashion retailer shows us a social strategy that’s less calculated and more human.

Fashion 81
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Viral and Cultural Moments: How and When Brands Should Tap into the Conversation

Social Media Strategies Summit

Whereas you may have brainstormed your “regular” content weeks (or months) in advance, a well-timed response to a viral post or topic can be a shortcut to tons of impressions and engagement. But tapping into buzzworthy conversions isn’t a silver bullet for social media success. Trends mean different things to different brands.

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Three Must-Haves for a Successful Conversion Campaign

Ignite Social Media

While social media channels are constantly evolving from algorithm changes to preferred content types, two things in the world of marketing remain tried and true. Everyone understands the intrinsic value of social media, yet marketers haven’t been able to find the secret sauce for driving conversions via social media.

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Fashion Retailer, Altar’d State, Named Finalist at Social Media Buzz Awards

Ignite Social Media

Through precise audience targeting , social first content creation, and ad units optimized for traffic and conversion, we have driven significant online and offline sales for the brand, while also elevating their brand ethos of “Stand Out. For Good.”

Retail 125
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7 Creators On The Systems That Support Their Content Creation

Buffer Social

Since the first blog post was published and the first YouTube video was posted, content creation has evolved rapidly. These systems are the backbone of a sustainable content-creation business. Why are systems so crucial in content creation? Consistency 💪 Secondly, systems bring consistency to content creation.

System 89
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Find UK TikTok Influencers for your brand

Sprout Social

The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. Other choices include entertaining or funny stories, sports, fashion and beauty. Analyze industry trends, social content, posts and profile data to quickly evaluate an influencer’s reach and engagement.

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The Oscars: content marketing success

Sherrilynne Starkie

And, while the awards show and its host, Seth McFarlane , were both widely criticized even as the broadcast was just going out for being boring, badly written and not funny, it was a clear, out-of-the-ballpark content marketing success for the global entertainment industry. million tweets about the show (and about the fashion!).

Content 317