| | Communities + Content + Fashion |
| Page 1 of 4 | Previous | Next | SOCIALNOMICS MARCH 18, 2013 Fashion’s Love Affair with Social Media The fashion industry seems to be at the pinnacle of this revolution. recent info graphic created by Ebay shows the pivotal role social media plays within the fashion industry. Nowadays a fashion brands online presence is imperative to its success. and Chictopia are examples of social fashion networks that highlight this fact. Social Media engagement Fashion Brands | FRESHNETWORKS JANUARY 20, 2011 Facebook for fashion brands – it’s about more than the product WaveMetrix have published their review of Q4 2010 social media trends and it highlights some interesting moves for fashion brands using social media, especially Facebook. Burberry and Lascoste joined Ralph Lauren, Louis Vuitton and Gucci with a greater focus on brand-related content, such as music and sport which positively affected engagement, brand sentiment and purchase consideration. | | | | | | | GEOFF LIVINGSTON APRIL 4, 2011 Why Content Marketing Fails Content marketing seems to be the meme du jour. What’s most striking about this conversation remains the blind eye most bloggers have to the majority of corporate blogs, micro messages, and content initiatives that fail. The resources and “ how to produce online content argument that most online communicators discuss are accurate. It’s marketing! | FEVER BEE OCTOBER 7, 2012 Types Of Community And Activity Within The Community The type of community changes what happens in the community. common mistake is not to align what happens in the community with its type. Before we begin, let’s be clear about what we mean by community. The community category is the category of that common interest. Community of Action A community of action is a group of connected individuals that want to change something in the world. This typically includes most non-profit/fundraising communities. Community of Circumstance. InkPop ). | SOCIAL MEDIA CITIZENS SEPTEMBER 6, 2011 Interview with Community Manager: Emma Gannon Emma Gannon is currently a global community manager of Dove Facebook. Emma has experience of community managing blogs, Twitter and Facebook pages for international brands. G: How did you build your experience as community manager? . G: What are you top resources for community management? E: Behind every good online community is a good community manager. | JEFF KORHAN FEBRUARY 3, 2013 Native Advertising: Content Marketing goes Mainstream Just when you thought social media was going to rule the digital world, it is now clear that content is not only king – it is going mainstream with a new twist. With more people sharing online content, and especially as more regular Joes and Janes able to now call themselves publishers , content is now moving to center stage in new ways. Only the methods differ. | | | | | | | | | -
MINDJUMPERS | WEDNESDAY, OCTOBER 5, 2011 LOOKK: Community That Connects Designers With Consumers So why should the fashion industry be left behind? We all know that London Fashion Week showcased how to use social media to its full potential with competitions, updates and photos on Facebook, Twitter and blogs. But here is a really cool community called LOOKK that connects young designers with consumers through an open social network. LOOKK aims to fundamentally change the way young designers and labels enter the fashion market by providing a platform for them to showcase their designs to a community of fashion lovers. What is LOOKK? MORE >> -
WAXING UNLYRICAL | TUESDAY, FEBRUARY 5, 2013 How to Grow Your B2B Facebook Community But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. It’s much easier to potentially get new Likes if people simply enjoy your content. Below I’ll highlight a couple of simple and effective methods that’ll help grow a B2B Facebook community through engaging content curation. Reach Out the “Old Fashioned” Way. These should be “thought leaders” or other people with large Facebook communities that appeal to your company personality and image. Go Viral. MORE >> -
FEVER BEE | WEDNESDAY, FEBRUARY 8, 2012 Case Study: Shoemocracy (A new online community about shoes) Shoemocracy recently launched an online community for shoe lovers. community for shoelovers is ok, but it's competitive. It's a community of interest. There are a LOT of communities about shoes out there. It's competing against fashion communities, sportswear communities and a variety of other shoe niches. community for shoelovers {qualifier 1} who who. The more relevant your community is to that audience, the more successful it will be. It also doesn't allow for a content/news page. MORE >> -
SOCIAL MEDIA CITIZENS | THURSDAY, FEBRUARY 9, 2012 Interview with Community Manager: Will Long Will Long currently works as a Freelance Community Manager across a range of clients. G: How did you build your experience as community manager? d always had an eye on Social Media, managing communities at uni and for other project I was involved in. The opportunity cam up to become a Community Manager and I took it, now I’ve just turned Freelance. G: What are your top resources for community management ? Whether it’s using the geo-search option or simply scheduling content, it’s become a tool I’m familiar with, so I guess I rely on it. W: Bad hashtags. MORE >> -
MASHABLE.COM | SATURDAY, AUGUST 20, 2011 Content vs. Community: How Online Publishers Can Nurture Both INFOGRAPHIC] 33 HP Tablet: How to Find a Deeply Discounted HP TouchPad 19 Content vs. Community: How Online Publishers Can Nurture Both August 19, 2011 by Jordan Kretchmer 25 Share on Tumblr email share Share on Tumblr email share Jordan Kretchmer is the founder of Livefyre , an engagement platform that goes beyond threaded comments to help you increase the conversation on your web properties, attract new readers and commenters from all over the web, and build hyper-active communities around your content. So, content and character, that’s the recipe. MORE >> -
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