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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. With solid market research , LEGO is never short of entertaining and culturally relevant content for its social media accounts. LEGO Death Star? LEGO Minecraft? Instagram: 10.3

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A Tale of Two Communities Part II – Salesforce.com

SocialFish

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Open Community Means Collaborating with a Purpose.

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7 ways to use social media for market research

Sprout Social

Reddit is another treasure trove filled with conversations and communities relevant to your brand or products. Beyond searching for branded keywords and phrases, consider checking your social inbox for direct messages that contain constructive criticism. Pinpoint what social content resonates with your audience.

Research 143
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How the Regina Police Service Uses Social Media

Waxing UnLyrical

She was there because RPS is a great community partner. scams, recent crimes) and retweets about construction and driving conditions. But, creating content is only part of the equation. In order to build a community you need more. By being open they minimize community ill-will and damage to their reputation.

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5 ways to develop a long-term strategy for diversity, equity & inclusion on social media

Sprout Social

However, as God-is Rivera, Twitter’s Global Director of Culture and Community, recently wrote: This is not a fad or a ‘moment.’. This community wants to know that you’ll show up for them even when it’s not popular to do so. How can we be there for those in our brand’s community who are looking for support or resources from us?

Strategy 144
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How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer Social

The Facebook algorithm consists of four key components that organize the content people see on their News Feed: inventory, signals, predictions, and relevancy score. By posting content that connects your target audience or that naturally creates meaningful interactions (e.g. Post only the best content you can find each day.

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How to Use Social Media to Keep Students Engaged and Excited About College

agora pulse

Share current student spotlights and student-created content. Talk about the painting of new murals, road closures, and construction around campus. Not only does engagement help you build a relationship, but it also helps your content in social algorithms. Your content will then show up higher in users’ feeds.