Laurel Papworth

MAY 8, 2010

Remember, customers believe that social media sites belong to “them&# the customer and for a % of your online community your exit strategy is going to destroy their friendships and their content. For Radar : A warm look at history of the online community. More in Social Media is Not An Experiment. An exit event pre-shutdown.

Sites 81

Sites Social Media Social Networking Mobile 81

Laurel Papworth

DECEMBER 17, 2009

The Media Survival Guide has a bunch of sections with pieces from Industry Head, a panel, case study, future directions etc in Out of Home, Search, Direct Marketing, Web, Print, TV Radio, Mobile, Events/Experiential and Social Media. Venessa Paech, Community manager, Lonely Planet @venessapaech. Stephen Collins, acidlabs @trib.

Industry 64

Industry Social Media Influencer Mobile 64

Bill Hartzer

FEBRUARY 8, 2010

The system automatically determines the volume of mentions and sentiment value regarding a brand, company or person. One surprise was Ford rising to the seventh position, as the company benefited in the media from strong sales reports while competitors suffered from lingering bankruptcy discussion. Share this on Technorati.

News 111

News Report Social Media Reputation 111

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. Samir Balwani): Samir talks about the pros and cons of Tweeting by company representatives, from the CEO to a brand.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

MAY 5, 2010

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page. Give them a reason to want to communicate.

Facebook 279

Facebook How To Marketing URL 279

Buzz Marketing for Technology

JUNE 27, 2008

The official blog for the Future of Work Community. Our goal is to foster community, conversation, and mutual learning about the future of work and the forces driving change. Communities and Economic Development. Community Development. Future of Work Community News. Technorati Tags: knowledgework futureofwork.

Movable Type 100

Movable Type Knowledge Base Diagrams Guidelines 100

Techipedia: Tamar Weinberg

MARCH 17, 2010

Every time I tell someone I’m a Community Manager , I get a varied response. &# That last one might be the most honest of the three, since asking a Community Manager whether they tweet for a living is like asking a construction worker if they cat-call for a living, or a doctor if he asks people to say “ah!&# for a living.

Communities 237

Communities Twitter Web 2.0 ROI 237

Laurel Papworth

MAY 14, 2010

And there are a lot of innovation crowdsourced communities online. By the way, only a totally evil company would ask the public for their ideas and then not even read them. Set up or connect with an innovation crowdsourcing community. White Paper: Social Networking Primed To Go Mobile (0). InnovationExchange Nice site.

Crowdsourcing 94

Crowdsourcing Social Media Social Networking Project 94

Laurel Papworth

JANUARY 14, 2010

I reported them to the ACCC – remember “free&# mobile phone fiasco and resultant fines? Engage your customers directly via social media and mobile initiatives, and Web 2.0 companies use Facebook and 45% Twitter. Discover Australia note free internet access claim. – but I bet nothing will come of it.

Hotels 85

Hotels Tourism Travel Social Media 85

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. Companies have to engage with their buyers, especially the early adopters, and make sure they’re happy.

Social Media 105

Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

JANUARY 28, 2010

It’s why T-Mobile succeeded with a flash mob. To be sure, though, solicit feedback from a group of trusted peers not directly involved in your company or marketing objectives before going ahead with publishing the video, since you need an unbiased opinion. Tamar is also the author of The New Community Rules (July 2009).

Video 236

Video Flash Mob YouTube MySpace 236

The Marketing Blog

MARCH 24, 2008

(desktop, web-based, mobile,email. ) Technorati Tags: SnagIt , MindMapping tools , Bubbl.us , Cayra.net , GreatNews , RSS , RSS Reader Share this: StumbleUpon Digg Reddit 1 Comment Filed under Cool Stuff 1 Comment Vic Gee March 26, 2008 at 6:25 am There are many more free mind-mapping alternatives.

Tools 100

Tools Web 2.0 Startup RSS 100

Social Media Network Marketing

AUGUST 19, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Social news / bookmarking sites like del.icio.us, technorati, dig and others. Blogging communities as the Open Diary, LiveJournal, Xanga. Hi Folks, do you work as an Online Community Manager? Unported License.

Reputation 87

Reputation Social Media Xanga Microblogging 87

The Marketing Blog

JUNE 22, 2008

Home About In the Media OSSCamp Summer Edition themarketingblog@wordpress on Mobile June 23, 2008.2:25 Founder The founder of the company is Ajit Nawalkha, a 24 yr old graduate ! Wanting to start something of own, convinced some investors and went on creating a team and the company. 25 am YoMacha: India’s Hot or Not ?

Startup 100

Startup Web 2.0 CPM CPC 100

Buzz Marketing for Technology

OCTOBER 4, 2008

Companies that didnâ??t Facebook or LinkedIn) or other communities of practiceâ?? The investment these companies will make in blogs, social networks, and communities will â??stimulate Technorati Tags : workliteracy. Technorati Tags : workliteracy. Then move to mobile application, etc. Comments (0). |.

Project 265

Project Web 2.0 Module Wiki 265

Techipedia: Tamar Weinberg

JUNE 18, 2008

Brightkite: Email and SMS – mobile web is definitely the wave of the future. Making sure your site is not only accessible on mobile phones but can interact with them is extremely important. Be the first to have all of these features , or just take over companies that already have them and make Plutter Kite. BRAVO, PLURK!

Microblogging 102

Microblogging API MySpace Yahoo 102

Techipedia: Tamar Weinberg

NOVEMBER 26, 2007

The internet and technology ownership has changed everything: digital TV, mobile phones, iPods, weblogs, instant messaging, [and] social networking. Previously, to have a mobile phone, you needed a large bank account. BTW – I’ve really been interacting with the Digg community more and more. It scares me.

Meme 100

Meme Digg Web 2.0 StumbleUpon 100

Techipedia: Tamar Weinberg

JANUARY 23, 2008

Well, for one, social media users — that is, users on social news sites such as Digg, Mixx, Reddit — are not particularly enthusiastic about the proliferation of marketers in their community. Tim is the author of The Four Hour Workweek , a bestseller about the mobile lifestyle.

Sites 101

Sites Social Media Digg Blogosphere 101

Myrland Marketing

OCTOBER 6, 2010

5) &# The ave user is connected to over 80 community pages, groups or events [on Facebook].&# 7) “There are over 150 million Facebook users accessing FB via mobile device.&# 8 ) &# What is your mobile strategy right now for Facebook?&# Share it on StumbleUpon Share this on Technorati Tweet This! They are not.&#

Facebook 88

Facebook Social Media WordPress Syndication 88

Kikolani

SEPTEMBER 25, 2012

If you’re a business, you may have the luxury of hiring an awesome Internet Marketing Company to keep up with the trends, but as individuals managing a blog for as a hobby or for profit, it’s up to you to not only maintain that blog but keep up with ways to increase traffic. Comments are the life of your blogging community.

Questions 167

Questions Adsense Marketing SEO 167

Techipedia: Tamar Weinberg

JULY 8, 2008

People do not want to hear from companies as represented by marketers, they want to hear from other people. These scenarios come to fruition in spontaneous communities, on social networks, and other self-service tools – all thanks to the availability of low cost technology and access to the world wide web. Others aren’t.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

MARCH 24, 2010

For example, I write a lot about AOL, and after the recent layoffs, I wrote how the entire mobile advertising team took a voluntary buyout and quit the company. Now, a couple weeks later, a PR rep came to me and said, hey a lot of those people are joining this one company (that I rep), would you like to learn more?

Influencer 278

Influencer How To Press Release Blogger 278

Techipedia: Tamar Weinberg

JANUARY 24, 2008

In other words, they don’t give a damn about the community and they seemed to have moved on — perhaps completely. Instead, since they weren’t, we are left to our own devices and seek alternative methods (which are not the right avenues of communication, but what do you do when the proper roads lead you to a dead end?).

Digg 104

Digg Buy StumbleUpon Social News 104

Techipedia: Tamar Weinberg

JANUARY 14, 2009

4 Reasons Many Big Brands Downplay SEO : Why aren’t all Fortune 500 companies engaging in SEO? Jill Whalen has been active on forums and online communities for 10 years now. How Does a Company Dip its Toes in the Conversation? : If you’re new to social media, how do you engage as a company? Not excess.

SEO 162

SEO Social Media Marketing Reputation 162

Myrland Marketing

APRIL 6, 2010

Perhaps the Government Affairs Team decides to utilize mobile marketing in order to keep its clients abreast of critical developments while the legislature is in session. Share it on StumbleUpon Share this on Technorati Tweet This! Share this on Facebook Share this on Linkedin Subscribe to the comments for this post?

Social Networking 90

Social Networking Tweetdeck Forums Questions 90

Webbiquity SMM

JANUARY 17, 2011

Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media. However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000). Social Media Use in Big Companies.

Research 210

Research Social Media B2B Marketing 210

Viper Chill

APRIL 25, 2012

According to a recent post by Arrington, things aren’t looking so good at his old company: “He [the new CEO] has to get page views up, which have declined by around 50% since I departed last year (with Siegler singlehandedly the majority of the loss). TechCrunch has never cared much about page views.

Sites 96

Sites Industry Blogger News 96

Buzz Marketing for Technology

JUNE 27, 2008

This allows me to store some feeds in a "mobile" folder that I have bookmarked on my mobile phone, even as they also reside in a "blogs" folder. So if your boss calls you up and asks you how many times The New York Times used the name of your company in a headline, you can easily give him or her an answer. Embrace it.

Google Reader 273

Google Reader Google Bookmarklet RSS 273

Webbiquity SMM

FEBRUARY 7, 2011

500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. 6 Basic Questions For Social-Optimizing Your Company Website by BlueGlass. For Companies: 10 Questions to ask yourself before entering social media by Mindjumpers. 85% of Inc. Mistakes were made.

Social Media 198

Social Media Tools Tips ROI 198

Koka Sexton

JANUARY 1, 2009

Web Strategy: What the Web Strategist should know about Twitter Pop17 Live on Mogulus | Pop17 the Awesome Highlighter >> Highlight text on web pages Grooveshark Lite – Listen to Music Online SpendView » Finances in your inbox Increase your PageRank | TysBlog.com oh, don’t forget… TysBlog.com Technorati exchange!

StumbleUpon 55

StumbleUpon Flickr iPhone Social Bookmarking 55

Koka Sexton

JANUARY 1, 2009

Web Strategy: What the Web Strategist should know about Twitter Pop17 Live on Mogulus | Pop17 the Awesome Highlighter >> Highlight text on web pages Grooveshark Lite – Listen to Music Online SpendView » Finances in your inbox Increase your PageRank | TysBlog.com oh, don’t forget… TysBlog.com Technorati exchange!

StumbleUpon 49

StumbleUpon Flickr iPhone Social Bookmarking 49

Laurel Papworth

NOVEMBER 22, 2009

We look at Freemium revenue in social networks and online communities including asking that: if freemium is the business model of giving it all (or most) of the services away for free , how can you then charge for it? It places ads from companies like Microsoft and Southwest Airlines on profile pages.) advertising? A mugs game?

Social Media 98

Social Media Social Networking Flickr Vimeo 98

Laurel Papworth

APRIL 9, 2010

Note to bloggers: if you point out fallacies in the way companies do marketing, PR and so forth, you can have pretty intense debates. People can also be bullied online by groups of people such as class groups or collective members of an online community. The reasons why have to do with community practice… 1.

Case Study 104

Case Study Study Blogger Communities 104

Buzz Marketing for Technology

JUNE 27, 2008

Hence, they prefer the more limited view of PLEs as a configurable extension to a VLE, especially when they continue to see themselves as the monopoly technology service providers for their learning community (eg online enrolment, email addresses). Software development companies are keen to make their product or service a nexus of attention.

Web 2.0 165

Web 2.0 Wiki Metadata Social Bookmarking 165

Webbiquity SMM

AUGUST 16, 2010

Noting that “Smart and savvy companies have positioned themselves as authoritative experts and trusted sources of information by creating their own content,&# Gordon Plutsky outlines a six-step process for consistently connecting with prospects through relevant, compelling content. 10 Principles for B2B Sales by Better Closer.

Social Media 200

Social Media Tools Strategy Tips 200

Laurel Papworth

AUGUST 1, 2010

Social Networks and Online Communities – maybe Twitter? Even coins don’t actually cost $2 to make, they “represent&# a collective, community value of what is worth $2. And Zynga are just ONE Facebook game company. Foursquare? local photo forum? But first… Quick note on currency and Virtual Goods.

Facebook 105

Facebook Virtual World Foursquare Banking 105