Techipedia: Tamar Weinberg

MAY 18, 2010

Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. It finds your customers Companies using traditional marketing methods (e.g. surveys, focus groups, test marketing) often spend millions to locate their target markets. What are your goals?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Mindjumpers

SEPTEMBER 9, 2010

explaining how you commit yourself to listen to them and be an ‘open’, sharing, ‘human’ and social company that wants to engage in conversations with its customers. By communicating it, you are in fact interacting with your customers and other people in the social and online influence sphere of your brand.

Policies 186

Policies Education Social Media Marketing 186

Justin Levy

APRIL 20, 2010

Green innovation is becoming a major focus for companies of all sizes. While you could probably rattle off a list of some immediate actions you could take within your office to go more green, there are more companies coming together to collaborate on other effective green innovations. Photo Credit : Micky.l

Collaboration 147

Collaboration Creative Commons Transportation RSS 147

The Marketing Blog

MARCH 2, 2010

Home About In the Media Moving One Step Closer to Dream Indian Companies on Twitter – A Usage Study March 3, 2010.10:02 ‘Facebook’ being a closed platform the community considers it as a friend focussed channel. In that poll there were 5000 + votes with the community voting in favor of Facebook.

Comparison 222

Comparison Twitter Web 2.0 Facebook 222

Josh S Peters

JULY 22, 2009

One is a great company called Horny Toad which makes great clothing and is involved in a multitude of charities. The second is a slightly larger company called Keen. Learning from your customers and how they use the products, how it fits into their lives and through these types of communication the brand is growing.

Social Media 100

Social Media Lijit eBook Retail 100

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. When you have a group of people submitting their work, there is an awareness that it isn’t just one idea that will work, so the result is a higher quality of work.

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Josh S Peters

NOVEMBER 23, 2009

This is often used by established companies (like Chevy with their eco campaign, or the GAP ) to keep themselves fresh in peoples minds and assist with their ongoing bid to stay relevant in the current culture. Some of which not only compile online info about your company, but do sentiment analysis as well.

Campaign 105

Campaign Social Media Radian6 Disqus 105

Jason Yormark

AUGUST 30, 2009

I recommend The Social Media Bible or The New Community Rules: Marketing On The Social Web if you are looking for a resource like that. gregsatell Says: September 1st, 2009 at 2:55 am Jason Thanks for the reply:-) and I really enjoyed your post about communities. If it was, why would he pick Boeing of all companies?

Review 209

Review Case Study Postrank Study 209

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

In the post, I shared my don’ts of social networks, and to that point, I added the following rule for LinkedIn: Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site.

Newsletter 144

Newsletter Handbook Virtual World LinkedIn 144

Social Media Network Marketing

MAY 25, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Tuesday, May 25, 2010 Social media marketing in India With the penetration of broadband in India, various Indian companies have started exploring ways of marketing their products online. Unported License. Social Media Ne.

Social Media 50

Social Media Marketing Reputation Widget 50

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. Twitter, he says, “became my way of talking with a community of people.&# It is an open community of creative and passionate people.

Hotels 245

Hotels Social Media Communities Discount 245

Convince & Convert

MAY 5, 2010

This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer. Companies didn’t seem to understand where she was, who she was, or what she wanted. It’s on JaneNation.

Social Media 125

Social Media Case Study Strategy Study 125

Techipedia: Tamar Weinberg

DECEMBER 19, 2009

Smaller companies could succeed with this method by marketing — verbally or through their website — to groups of devout followers and keeping their Twitter streams current (offering a daily deal or frequent deals that encourage customers to seek out discounts and sales).

Twitter 131

Twitter Microblogging MySpace Yahoo 131

Techipedia: Tamar Weinberg

MARCH 17, 2010

Every time I tell someone I’m a Community Manager , I get a varied response. &# That last one might be the most honest of the three, since asking a Community Manager whether they tweet for a living is like asking a construction worker if they cat-call for a living, or a doctor if he asks people to say “ah!&# for a living.

Communities 237

Communities Twitter Web 2.0 ROI 237

Social Media Network Marketing

MAY 31, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Tying this invaluable data into a CRM solution generates sales leads, ideas for product direction and strengthens a company's image and brand. Unported License. Based on a work at pervarakapadiaatmoney.blogspot.com.

Social Media 62

Social Media Social CRM Reputation Widget 62

Social Media Network Marketing

AUGUST 14, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? There is lot of research and discussion going on in the area of 'how to arrive at a ROI for Social Media' There are two unique groups at the two ends of a spectrum. August 16, 2010 10:15 PM Bulletin-board Focus Groups said.

Social Media 93

Social Media How To ROI Reputation 93

Techipedia: Tamar Weinberg

MAY 12, 2010

Calls to Action Have Benefits For starters, leveraging your primary site and email communications is by far the easiest way to reach your existing consumer base, since they are the ones that typically spend the most time visiting your site and reading the emails you send them. It’s much appreciated. It’s much appreciated.

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Convince & Convert

JULY 5, 2010

Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Thomas for five days.

Community building 116

Community building Social CRM Consultant Posterous 116

Techipedia: Tamar Weinberg

JANUARY 28, 2010

To be sure, though, solicit feedback from a group of trusted peers not directly involved in your company or marketing objectives before going ahead with publishing the video, since you need an unbiased opinion. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch!

Video 236

Video Flash Mob YouTube MySpace 236

Convince & Convert

SEPTEMBER 22, 2010

If someone signs up to follow your company on Twitter, when you tweet will that person see it? Companies are trying to stay top-of-mind among their prior customers, and incentivize those customers directly or indirectly to spread the word to their friends and associates. Will they click on it to visit your offer/website/landing page?

Social Media 135

Social Media Strategy Social CRM Consultant 135

Techipedia: Tamar Weinberg

AUGUST 18, 2010

My uncle knows a young girl from his community, a recent college graduate, who is looking for a social media job. Reply Deb Ng August 19, 2010 at 8:55 am Jenn Fowler (@jennfowler) and I joked the other day about starting a support group for our spouses and other social media widows and widowers. Thanks Deb!

Activities 216

Activities Social Media Policies Social Networking 216

Josh S Peters

OCTOBER 20, 2009

Right now the camps seem to be polarized and split into two very outspoken groups. Brand – Here the goal is to associate the company with it’s services and offerings. Building your reputation and community while strengthening your brand over time. Give me a few minutes of your time and I’ll gladly explain.

ROI 161

ROI Social Media Metrics Loyalty 161

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Yet before a crisis erupts, no matter what the root of the issue, companies should cushion themselves by leveraging the good work they’re already doing. Don’t be Shy.

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

FEBRUARY 5, 2010

We’ve added Disqus as the commenting system. Also, since you’re in the process of fixing up your blog I wanted to remind you that Mofuse is not doing justice to your mobile site – [link] I tried switching to Disqus but had lots of trouble importing my comments from WordPress, did you have any trouble with that?

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. Are there specific markers that indicate readiness within companies? How should companies evaluate success? Measuring social media is viable, but not obvious.

Social Media 116

Social Media Strategy Consultant ROI 116

Convince & Convert

SEPTEMBER 14, 2010

But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. Group them into personas related to the tagged characteristics. That seems short-sighted and workable only for very small companies with a minimum of online chatter about them.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

FEBRUARY 23, 2010

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Like Sonny divorcing Cher (or was it the other way around?)

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

MARCH 4, 2010

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely.

Metrics 130

Metrics Strategy How To Tourism 130

Convince & Convert

AUGUST 2, 2010

I’ll be talking about brand community strategy and how to activate your audience. Danny Brown) Tagged as: brand communities , facebook , facebook strategy , facebook success summit , Speaking Engagements Did you enjoy this blog post? link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Facebook 121

Facebook Social CRM Consultant MySpace 121

Convince & Convert

APRIL 15, 2010

Is Your Company in the Content Marketing Industry? What formerly was the sole bastion of the media, is now also a company bailiwick. Consider a company like Kodak. Kodak (and thousands of other companies) are writing blogs, taking photos, uploading videos, making presentations and creating all sorts of other content.

Content 124

Content Marketing Consultant Social Media 124

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. Companies have to engage with their buyers, especially the early adopters, and make sure they’re happy.

Social Media 105

Social Media Marketing Digg MySpace 105

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Would a company launch a major television campaign if the CEO had never watched TV? If anything, social media is MORE important for B2B companies than it is for B2C companies. This makes no sense.

Social Media 130

Social Media B2B Company Consultant 130

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. There is no real benefit to having more Twitter followers per se, just a potentially bigger group of people with whom you can interact in pursuit of a more definable goal. Maybe you found this blog from Twitter? Im Jay Baer. How can I help you?

Twitter 125

Twitter Metrics Social CRM Consultant 125

Convince & Convert

JUNE 29, 2010

The book includes several compelling examples of groups creating and maintaining impressive online collaborations, without a profit motive in sight. His chronicle of an online study group at Ryerson University is a perfect example of the ramifications of widespread interconnectivity that society will be wrestling with into the future.

RSS 118

RSS Collaboration Social CRM Consultant 118

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. Social Mention (or a paid social media listening package like Radian6 , if you have one) Go to www.socialmention.com and search for your company or product name (in quotes), and set the pull-down to “all.&# Worth a try?

Brands 143

Brands Content Social Media Consultant 143

Techipedia: Tamar Weinberg

NOVEMBER 26, 2007

Totally connected groups are average sharers, creating as much as they can consume and using free sites to display it all. BTW – I’ve really been interacting with the Digg community more and more. It really is about being a part of the community. Tamar is also the author of The New Community Rules (July 2009).

Meme 100

Meme Digg Web 2.0 StumbleUpon 100