While several commented that smartphone may well win out in the end, many more argued that SMS has the reach and the all-important personal touch. Finally, I commented that the real impact of QR codes will be in the enterprise. Thinking here of pharmaceuticals and verticals where information about the product and demos (accessible via the linkage QR codes enable) are key. lizkmiller got us to focus when she commented: “the real issue is how to tie these innovations into a STRATEGY to engage at every stage — too many random acts of mobile marketing!” MORE >>

It’s a really interesting read, and the comments after the post sparked a great debate about Jay’s premise, and if we weren’t setting companies up to fail by jumping to action as soon as their name is mentioned. Even a simple “We hear you” Because if a multi-million dollar lawsuit is the potential outcome (especially involving a pharmaceutical company, for example), then the company better make damn sure everything is documented and carried out to the letter of the law. Last week, Jay Baer wrote a post about how brands are responding on social media. MORE >>

Almost every update happens within Google+ itself meaning if you comment on something, the person might actually be there to answer you vs. someone who just auto updates to update and not to engage. ” Pharmaceutical companies could have a field day with publicly available health information in a timeline format. By now, you’ve probably read your fair share of “What I Hate About the New Facebook Updates” to the point that you’re pretty comfortable with the fact that you hate the changes. The Best Facebook News Feed Setting. Good stuff! Review All Tags. MORE >>

Last year, I was attending a pharmaceutical marketing conference and one of the organizers asked if I had met a specific individual. they are the Seth Godin of the pharmaceutical marketing industry." " As much as I am a Seth Godin fanboy, that comment made me realize that because of Social Media, it has become increasingly difficult to even define who is a guru, expert or black belt master (it's not like Social Media is regulated by the federal government or anything. It's hard not to hit a like button and come across a Social Expert, Guru on Ninja. blogging. MORE >>

pharmaceutical company tried to generate new product ideas by tapping suggestions from visitors to its corporate Web site. x] The Quarterly welcomes your comments on this article. work Letter * ( characters remaining) (maximum length reached) * Required The Quarterly welcomes your comments on this article. The McKinsey Quarterly Home McKinsey & Company McKinsey Global Institute china.mckinseyquarterly.com Help [+] Log In Register close Register Member Center The McKinsey Quarterly is the business journal of McKinsey & Company. First time here? Read our Quarterly Basics. MORE >>