Social Media Strategies Summit

NOVEMBER 30, 2020

Retail activity through this channel will only increase. Retailers are keenly aware of the shift away from brick-and-mortar stores, especially with the current COVID-19 crisis. Instagram released this feature to improve the relationship between retailers and their customers. Don’t Forget Hashtags. billion U.S.

Products 163

Products Instagram Brands How To 163

Sprout Social

NOVEMBER 21, 2022

Byte/Dept worked with ASOS to create the British online fashion retailer’s first TikTok campaign. The branded hashtag challenge #AySauce encouraged users to show off their outfits in the United States and the United Kingdom. Fantastic Furniture is an Australian retailer that’s a favorite for furniture and bedding. meccabeauty.

Case Study 112

Case Study Marketing Directory Retail 112

Social Media Strategies Summit

MARCH 25, 2021

Many of its Instagram posts incorporate the hashtag #TapToShop, signaling that featured products can be bought directly within the app. The product drop feature really speaks to our merchandising strategy,” explains Caroline Gogolak , VP of retail at SoulCycle. “We Share with us in the comments! Source: Instagram ).

Examples 221

Examples Retail Instagram Buy 221

Waxing UnLyrical

JULY 18, 2019

We ask for specific hashtags to be used, and provide suggested social copy and handles to ensure mission-centric messaging. Recently, we had an Earth Day influencer post content about a major, for-profit retail competitor on the same day as our post. We also request one round of approval before the content is posted publicly.

Influencer 211

Influencer Engagement Fashion Retail 211

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Fast food, retail, sports—those brands can get experimental. Harness the power of hashtags. Do hashtags work anymore? Take it to the comments.

Strategy 129

Strategy Brands Hubspot Survey 129

Sprout Social

NOVEMBER 30, 2023

Also follow social media hashtags related to your product or service. For example, if you run a home office furniture company, you might follow hashtags like #ergonomicchair or #homeoffice. Engagement: How many likes and comments does your competitor’s content get. Hashtags: What hashtags are your competitors using?

Analysis 104

Analysis Sentiment Marketing How To 104

Waxing UnLyrical

MAY 13, 2019

billion people use it daily to connect, chat, comment, vent, shop, learn, play, etc. Fast Retailing. You want to hear in real time every time your brand, tracked keywords or hashtags are mentioned or used. You can learn a lot about them on Instagram by trying different hashtag combinations like: #GreenGreenGreenrocks.

Small Business 216

Small Business Pharmaceuticals HootSuite Startup 216

Keyhole.co

MARCH 7, 2023

Valuable insights and feedback By analyzing Instagram engagement rates and other metrics such as likes, comments, and shares, brands can gain a deeper understanding of their audience. Use potential hashtags Now, let’s talk about hashtags campaigns. Track keywords and hashtags with Keyhole 6.

Instagram 52

Instagram UGC Hashtag Collaboration 52

Sprout Social

MAY 11, 2023

Brand safety tools can also track conversations about your company online: They monitor what people are commenting on your posts and ads, how your brand hashtags are being used and the discourse surrounding your brand. The retailer used TikTok to highlight its partnership with basketball star Candace Parker.

Reputation 130

Reputation Tools Brands How To 130

agora pulse

JUNE 22, 2017

” Marketers could search for ideal clients with strings like “vegans who live in New York, work in retail, and like running.” If you are running a promotional campaign for a sustainable retail business you can research how competitors like Everlane market their sales. Hashtag research.

Tips 127

Tips Hubspot Facebook Hashtag 127

Sprout Social

FEBRUARY 18, 2020

More importantly, social media monitoring is not only about direct mentions or comments on your posts. Because of this, they were able to comment on their post and interact with someone who has 59k followers on Instagram. All of the networks, brand keywords, search results and hashtag campaigns show up in the real-time Inbox.

Social Media 135

Social Media Strategy Brands Airlines 135

Keyhole.co

MAY 9, 2023

This can help grow your brand’s following and social engagement (in the form of comments, likes, and shares). For instance, you can conduct product-specific surveys and ask the audience to share responses in comments. Drop a comment: This encourages brand conversations, allowing you to build a community of loyal audiences.

Instagram 52

Instagram UGC Hashtag Guidelines 52

Sprout Social

OCTOBER 14, 2020

They’re the first to “Like” and comment on your latest posts. Retail and beauty brands, in particular, have robust ambassador programs on social media because their products are straightforward to show off to customers. Your ambassadors are your ride-or-die fans. They know you. They “get” you.

Brands 143

Brands How To Hashtag Applications 143

Sprout Social

JUNE 27, 2023

Not being proactive can lead to grim repercussions as fast fashion retailers are learning the hard way. Social listening enables you to track thousands of direct mentions and comments across social networks to identify what’s resonating with your audiences, to build a positive brand perception, like the Atlanta Hawks did, with Sprout.

Review 128

Review Brands How To Analysis 128

agora pulse

OCTOBER 11, 2018

In the case of a code, a retailer can see how many times a specific discount code was used and share payment with the influencer based on those sales. Hashtags Might Not be Enough. She also includes the hashtag #ad below the main text. While she does include the hashtag, it isn’t all that’s included.

Influencer 120

Influencer Features Instagram Hashtag 120

Buffer Social

NOVEMBER 13, 2023

According to the National Retail Federation, we’re looking at a record-breaking November and December this year, with total sales reaching a staggering $966.6 Outdoor apparel retailer REI has led the charge here, opting out of Black Friday for years on the trot. billion in the U.S. responses, 21K retweets, and over 60K likes. 

Examples 92

Examples Campaign Discount Marketing 92

agora pulse

OCTOBER 6, 2020

As with retail sales, charities and nonprofits tend to see their highest volume of donations during the holiday season. Then be sure to interact with any comments, questions, or ideas that the group members put forward. Remember to use hashtags like #photocontest so your initiative is searchable. Kudos, guys!).

Social Media Management 183

Social Media Management Social Media Trends Meme 183

Keyhole.co

JUNE 19, 2023

GoPro The camera company GoPro actively encourages users to share videos taken with their products on social media using specific hashtags. Bonus: You can add campaign hashtags and keywords to Keyhole. It goes beyond just monitoring social media platforms for brand mentions and hashtags.

Social Media 52

Social Media UGC Content Loyalty 52

Hootsuite

JUNE 29, 2023

Branded accounts or hashtags If your institution uses company accounts or hashtags, list them here for your team. Community guidelines and response management Establish protocols for responding to comments, messages, and other interactions on social media. Psstt: Don’t feel like coming up with a first draft on your own?

Guidelines 79

Guidelines Template Templates Social Media 79

Sprout Social

OCTOBER 16, 2023

You can find AARP frequently connecting with people in the TikTok comments section. A case study revealed the brand transformation was powered by aspect-based insights from TikTok videos and comments. The campaign was a massive success, earning over 245 million views for the #Abercrombie hashtag and 45 million for #AbercrombieHaul.

Brands 114

Brands How To Authentication Collaboration 114

Hootsuite

OCTOBER 19, 2022

Embrace hashtags and keywords. Hashtags and keywords tell the algorithm what your post is about and help users find it. Hashtags and keywords tell the algorithm what your post is about and help users find it. Keep a close eye on the top trending hashtags on TikTok and include them in your captions. Try it Free.

HootSuite 93

HootSuite Trends Feed Feedly 93

Ignite Social Media

JANUARY 25, 2018

Facebook is experimenting with letting brands study people’s posts and comments on the platform. Behaviors include everything from life events, payment and device preferences, and retail spending. Metrics can be evaluated based on Posts, Comments, Likes or Shares. Top hashtags. Post Trend Insights.

Facebook 107

Facebook Sample Samples Sentiment 107

agora pulse

JULY 22, 2020

Some examples of Instagram live collaborations are: nail salons and hair salons, libraries and coffee shops, sunglasses retailers and swimwear brands, or florists and wedding planners. Failing to respond to comments or questions from your audience is counterproductive. Good examples include gyms and beauty salons. The Giveaway .

Collaboration 140

Collaboration Examples Instagram Tips 140

Sprout Social

OCTOBER 22, 2019

Leverage the right hashtags. The right hashtags can get you in front of the right audience. This also means that they would use or follow hashtags relevant to the industry. It’s your job to make sure that you use those hashtags so that the right people can discover your content. Use location tagging.

Instagram 96

Instagram How To Hashtag Influencer 96

Adam Cohen

JULY 19, 2010

You can follow along with the hashtag #SM69 (for the 69th time they have had this weekly discussion). blog comments powered by Disqus Connect About Adam Adam is a partner at the digital agency Rosetta, leading the Social Media practice. Inappropriate comments will be deleted at the authors discretion. It is solely my opinion.

Social Media 219

Social Media Disqus Web 2.0 Badge 219

Sprout Social

JUNE 27, 2022

Headlines surrounding the network typically discuss how it’s impacting consumer behavior from a retail perspective, but the full picture is much larger. If you look through the hashtag #corporate, you’ll find TikTok videos poking fun at everything from email signature norms to video chat blunders. smartsheet.

B2B 136

B2B Brands Marketing How To 136

Sprout Social

DECEMBER 16, 2019

For example, comparing the social presence of a local bakeshop to an enterprise retailer or software company is apples and oranges. Likes and comments. Likes and comments are perhaps the most straightforward engagement metrics to measure and assess. They’ll leave a comment. A few comments versus a few dozen?

Social Media 99

Social Media How To Metrics Analytics 99

Buffer Social

NOVEMBER 12, 2019

The biggest retail dates of the year are just around the corner. According to the National Retail Federation, the average shopper is planning to spend $1,047 this holiday season, which is a four percent increase from last year. . Outdoor apparel retailer REI has taken a rather unique approach to its Black Friday marketing.

Social Media 67

Social Media SMS UGC Marketing 67

Later

NOVEMBER 14, 2018

Tip #3: Create a Custom Hashtag for Black Friday or Cyber Monday. million posts under the #blackfriday hashtag on Instagram, and that number is only set to rise in 2018. To prevent your Black Friday marketing posts from getting lost in all the noise, a great strategy is to create a custom holiday hashtag for your brand.

Instagram 58

Instagram Tips Marketing UGC 58

Sprout Social

JUNE 26, 2023

The technology identifies sentiment in feedback from a wide range of sources such as platforms like Trustpilot or Google My Business, social media comments and direct mentions, surveys and news sources. Predictive analytics Predictive analytics understands patterns in customer behavior to anticipate future customer needs.

Sentiment 103

Sentiment Analysis Patterns Price 103

Hootsuite

JANUARY 16, 2023

BookTok started as a hashtag on TikTok by a group of book lovers, and it quickly became a massive trend. billion views, and many big box retailers like Barnes & Noble have dedicated sections to the BookTok community. . Simply search for BookTok users or hashtags you like, then follow and interact with their content.

Review 99

Review HootSuite Library Influencer 99

Oktopost

DECEMBER 22, 2019

As the top hashtag tracking and hashtag analytics platform in the world, Keyhole is a great resource for determining the effectiveness and value of your online marketing campaigns. They differ primarily in their specific areas of focus and the specialized features they offer to various types of businesses.

Tools 116

Tools B2B Sentiment Notification 116

Hootsuite

JULY 4, 2022

million views and over 8,000 comments. TikTok videos using the #Finance hashtag have 6.6 jakefromstatefarm With the name Jake from State Farm, I gotta be the main character Plead your case in the comments @Boban Marjanovic @TheTraeYoung @Karl-Anthony Towns #NBA #NBAEdits ? Comment on other brands’ videos. Technology.

Questions 105

Questions Banking Insurance HootSuite 105

Sprout Social

MAY 9, 2023

AI-powered platforms also identify keywords and triggers to help you develop compelling posts, respond better to customer comments and inspire more impactful product descriptions for your website. In retail, computer vision can be used to identify imperfections in products in a manufacturing assembly line or to ensure shelves are always full.

Sentiment 131

Sentiment Marketing Analysis Loyalty 131

agora pulse

OCTOBER 25, 2016

Social Media Solutions (SMS) is a Qatari digital communication agency that builds and manages reputations for nonprofit, retail, healthcare and retail clients. She pointed to Agorapulse’s post and comment assignment tool as one great way her teams provide the best possible replies to their clients’ social media followers.

SMS 60

SMS Social Media Management Retail Team 60

Later

MAY 6, 2020

From leveling up your posting schedule to taking part in challenges, and optimizing your hashtags, the creative ways to gain followers and build a TikTok community are endless. Tip #4 to Get Followers on TikTok: Use the Right Hashtags. So it’s worth considering adding more unique and niche hashtags like #CoffeeCornerVancouver.

How To 86

How To UGC Hashtag Trends 86

Convince & Convert

DECEMBER 16, 2014

Each time Lorna Jane opens a new retail store, Sam identifies and reaches out to bloggers in each city. He had bloggers perform a new social media challenge and share it with a branded hashtag. Lorna Jane’s multifaceted blogger outreach strategy matches the different components of their marketing strategy.

Blogger 154

Blogger Fashion Case Study Brands 154