Hootsuite

DECEMBER 5, 2022

I wanted to see if LinkedIn pods actually worked or if they were just a waste of time. For those of you who don’t know what a LinkedIn pod is, it’s basically a group of people who agree to like, comment and engage with each other’s posts. Here’s what I learned from my experience with LinkedIn pods.

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Jon Loomer

SEPTEMBER 15, 2022

If you’re a Facebook advertiser, one of the most underutilized features that you may not even know about is the Custom Metric. Custom metrics allow you to combine metrics in a formula to uncover information that Facebook won’t provide natively. Post Comments (1). Post Comments. What Are Custom Metrics?

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Metrics Examples Facebook How To 214

Sherrilynne Starkie

JULY 28, 2012

LinkedIn rolled out a new look and feel for its homepage this week. The simpler and cleaner design makes it easier to navigate the page; it’s starting to look a bit like a Facebook timeline. LinkedIn has refreshed the look and feel of updates in the stream with richer visuals for easier scanning and viewing.

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LinkedIn Curation Newsletter Social Networking 304

Keyhole.co

MARCH 20, 2024

As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. In fact, LinkedIn’s research found that audiences exposed to brand messages on LinkedIn are six times more likely to convert. Review of selected LinkedIn monitoring tools 1.

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Keyhole.co

FEBRUARY 4, 2023

Believe it or not, LinkedIn still seems intimidating for most businesses. In fact, LinkedIn released a series of updates to encourage budding brands to be active on the platform. Despite this, there is still some hesitancy in sharing light-hearted, informal content. What are LinkedIn analytics? But this is not so!

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LinkedIn Analytics Metrics Overview 52

Keyhole.co

FEBRUARY 4, 2023

Believe it or not, LinkedIn still seems intimidating for most businesses. In fact, LinkedIn released a series of updates to encourage budding brands to be active on the platform. Despite this, there is still some hesitancy in sharing light-hearted, informal content. What are LinkedIn analytics? But this is not so!

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LinkedIn Analytics Metrics Overview 52

Ignite Social Media

DECEMBER 13, 2018

In the last few months, you may have noticed some changes to the LinkedIn platform. Recently, LinkedIn has introduced some new engagement features with the goal of improving user experience and encouraging engagements. Currently, LinkedIn only offers likes, comments and shares as engagement options on a given post.

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LinkedIn Features Engagement Proposal 130

Webbiquity SMM

SEPTEMBER 26, 2017

LinkedIn is the world’s largest professional network, with approximately 500 million users and more than nine million companies represented. If you want to produce business leads, LinkedIn is a must in your social media marketing strategy. But just having a presence on LinkedIn isn’t enough. Guest post by Lexie Lu.

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Visually SM

JULY 31, 2020

If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. In 2016 and 2017, a report published by Tubular Insight revealed that the consumption of branded videos increased an impressive 258% on Facebook. But how is your video marketing performance?

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Social Media Video Company Content 246

Sprout Social

MARCH 16, 2020

With over 660 million registered professionals , LinkedIn is the largest resource for B2B marketers to tap into. The right LinkedIn marketing strategy can work wonders for your personal brand and eventually, your business too. Why LinkedIn marketing? But why market on LinkedIn in the first place? Let’s begin.

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LinkedIn Tips Marketing B2B 141

Sprout Social

FEBRUARY 4, 2020

Enter LinkedIn influencers. With over 600 million members and 300 million active users, LinkedIn is the largest professional networking site in the world. In light of this, LinkedIn influencer marketing can be a game-changing addition to your overall Linkedin marketing strategy. Why LinkedIn influencers?

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Social Media Strategies Summit

NOVEMBER 14, 2019

With over 610 million members , LinkedIn is the world’s largest professional networking site. As LinkedIn has matured, it has become a cohesive platform that offers professionals the ability to seamlessly connect with one another, build their networks and identify new opportunities. 1 General Electric Showcases Their Innovations.

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Later

MAY 28, 2021

LinkedIn is no longer just for job hunting. In this blog post, we’re sharing five ways you can use LinkedIn to market your brand and reach relevant audiences. How to Use LinkedIn for Marketing Your Brand . While LinkedIn is a unique space to network and develop connections, it’s also full of potential for brand marketing.

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Oktopost

SEPTEMBER 28, 2020

LinkedIn has exploded. Users on the platform are bombarded daily with content. So when it comes to publishing on LinkedIn, what can marketers do better to pump life back into their LinkedIn presence? Or Follow Oktopost on LinkedIn , Twitter and Facebook for episodes delivered right to your social media feed.

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LinkedIn B2B How To Metrics 107

Ignite Social Media

MAY 4, 2020

Ephemeral, or disappearing, content in the form of Stories is taking center stage in the digital world. A recent report from GlobalWebIndex found that Instagram and Facebook users are increasingly viewing and creating social media stories. Stories on Facebook were rather slow to take off. Instagram.

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Social Media Brands Content Real Estate 121

Later

MARCH 11, 2020

It’s official: LinkedIn Stories is coming! LinkedIn is following in the footsteps of Snapchat, Instagram, and Facebook by bringing a professional twist to the 24-hour stories format we all know and love. . But what does this mean for brands on LinkedIn? 4 Ways to Incorporate LinkedIn Stories into Your Marketing Strategy.

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agora pulse

NOVEMBER 30, 2020

BONUS MATERIALS: Free Content Calendar. Have you wanted to dig into content marketing but didn’t know where to begin? Check out our tips and tricks for social media managers to start their content marketing efforts. But this oversight is probably not because marketers don’t want to use content marketing.

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Content Marketing How To Social Media Management 182

Keyhole.co

DECEMBER 5, 2022

LinkedIn is a platform with a professional pulse. LinkedIn allows you to conduct market research and gain accurate insights. But this needs the data-driven and proactive approach of LinkedIn competitor analysis. As mentioned before, LinkedIn is on the professional spectrum of social media sites. Content benchmarking.

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Analysis LinkedIn Research How To 52

Buffer Social

DECEMBER 21, 2023

At Buffer, we use engagement rate and impressions as our base metrics, so I’ll be sharing the best posts on Buffer’s LinkedIn, Instagram, X (formerly Twitter), and TikTok for each of these metrics. Leave a comment, and please share your own top posts of 2023; we’d love to see them! Thanks for reading!

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Social Media Content Meme Metrics 97

Later

SEPTEMBER 2, 2020

If LinkedIn isn’t part of your social strategy, it could be time to think again. This year, LinkedIn released a ton of new features that are perfect for brands and businesses looking to grow online. 2020 has been a huge year for live content, with Instagram Live views increasing by 70% from February to March this year.

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LinkedIn Features Newsletter Communities 103

Buffer Social

NOVEMBER 24, 2020

What you need is a deep understanding of what your audience cares about, and how to get your content in front of them in the right places at the right times. And today, I’m excited to announce our latest feature: Analytics for LinkedIn Pages! For this feature, we managed to work with the LinkedIn team as we built it.

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Analytics LinkedIn Data Metrics 98

Hootsuite

SEPTEMBER 25, 2023

So you’ve planned and launched a social media campaign, and waited patiently for the likes, comments, and conversions to roll in. Average Facebook engagement rate: 0.97% Average LinkedIn engagement rate: 1.47% Average TikTok engagement rate: 6.01% Average engagement rates: September insights 1.

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Industry Engagement HootSuite Analytics 125

Ari Herzog

JANUARY 9, 2013

June 2010 seems like an eternity ago when I took initiative and created a LinkedIn Group to share strategies and tips in social media marketing. Over time, people none of us knew searched LinkedIn for keywords about social media marketing and also joined the group. They began posting valuable content. People joined.

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LinkedIn Social Media Strategy Tips 133

Jon Loomer

APRIL 24, 2023

I’ve consistently published short-form videos to TikTok, Facebook Reels, Instagram Reels, YouTube Shorts, and LinkedIn for most of the past six months and change. I would not create unique content for each platform. But I knew that I didn’t have the time or resources to create unique content everywhere.

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Platform Video Instagram YouTube 175

Small Business Mavericks

MAY 21, 2012

When it comes to meaningful comments, and deep discussions, forget Facebook and Twitter. If anything, they can flood you with banal comments that take a lot of time yet deliver little in results. There are other sites where comments reach a more meaningful level, and often lead to much deeper conversations.

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Comments Social Media Foursquare LinkedIn 161

agora pulse

AUGUST 29, 2018

Let’s talk LinkedIn. When you’re developing your marketing strategy, it’s easy to overlook LinkedIn. Because these differences can range from small to significant, it’s important to figure out what’s working for your LinkedIn audience and why. LinkedIn analytics can help with that.

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Analytics LinkedIn How To Report 111

Bill Hartzer

JANUARY 7, 2014

When you have a fairly popular blog, you have to deal with comment spammers. Unfortunately, blog comment spamming still works apparently, or at least the blog spammers haven’t learned that it doesn’t work. Nonetheless, I’m still amazed at some of the comments left on the blog.

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Comments Content Sites Movable Type 97

Adam Cohen

APRIL 12, 2012

LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers. Several weeks ago, LinkedIn launched the LinkedIn Follow Button allowing followers to follow a company page on LinkedIn directly from owned assets like web pages and blogs.

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LinkedIn Engagement Statistics Microsoft 239

Later

FEBRUARY 16, 2021

To small businesses owners and entrepreneurs, LinkedIn offers a goldmine of potential. With more than 722 million users worldwide, LinkedIn is an ideal platform for building an engaged network and raising brand awareness. To help you get started, we’re sharing 8 ways to use LinkedIn for business: . Brainstorm Your Content.

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LinkedIn Hashtag Insurance Hubspot 70

Oktopost

FEBRUARY 24, 2022

In fact, according to LinkedIn , 78% of social sellers regularly outsell their peers who don’t use social media in their sales processes. How to Do Social Selling on LinkedIn. How to Do Social Selling on Facebook. This score is based on four components: Establishing a professional brand through your LinkedIn profile.

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B2B Brands LinkedIn Groups 171

Sprout Social

OCTOBER 10, 2019

LinkedIn has proven itself to be a powerhouse for over 500 million professionals looking to network and uncover new career opportunities. For marketers looking to take full advantage of what LinkedIn has to offer, they should look at LinkedIn advertising not as a matter of “when” or “if,” but rather understand “how” to go about it.

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LinkedIn How To Real Estate Advertising 96

Convince & Convert

DECEMBER 15, 2023

You rank higher on search engine results, which drives more clicks to your profile and content. At the core of SEO is directing the audience towards the most relevant content, businesses, and individuals. This method is one of the most important strategies for LinkedIn marketing. Tim Hanson is doing the same.

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SEO Social Media Strategy Hashtag 157

Justin Levy

JULY 30, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Are Blog Comments Dead? Written on July 30, 2010 by Justin Levy in blog , community , facebook , interactions , social media , twitter 23 Comments - Leave a comment! Sometimes the comments are even better than the post.

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Comments Disqus Social Graph Blogger 220

Twist Image

APRIL 16, 2014

I think that I provoked the blog comment Gods today. Sorry about this, but the ability to comment on blog posts here at Six Pixels of Separation has been disabled. That''s close to 4000 pieces of long form content. With that, we have been using the blog comment capabilities of MovableType since the beginning. I''m sorry.

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Comments Disqus WordPress Blogger 87

agora pulse

DECEMBER 22, 2020

Struggling to put together a social media content strategy? After all, it can definitely be overwhelming when you think about all the platforms, metrics, KPIs, and testing involved in social media content. Here’s the stuff that actually matters when building a successful social media content strategy. Let’s dive in.

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Social Media Strategy Content How To 126

Social Media Strategies Summit

FEBRUARY 1, 2024

But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar. What do they say in their Facebook intro copy? What does that content look like? What types of content do they share?

Analysis 186

Analysis Social Media How To Hashtag 186

Pam Moore

JUNE 21, 2019

Content marketing is the new yet not new buzzword. The truth is content marketing has been around for decades, since conversations and business has existed. Content marketing is not a new shiny object invented via social media. Yet, content is at the core of everything brands and people do online.

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Content Marketing Loyalty Findability 113