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Boosted Posts vs. Ads: Tips for Facebook, Instagram, LinkedIn

Hootsuite

The main difference that identifies a boosted post vs ad is that boosted posts generally (but not always) start as organic content. Other social ads are created from scratch using business tools like Meta Ads Manager or LinkedIn Campaign Manager. A boosted post looks almost exactly the same as regular organic content.

LinkedIn 107
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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports.

Research 257
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Looking to take a break from LinkedIn? Here are some great ways to do it

SocMed Sean

Are you on LinkedIn but are starting to feel like you need to take a break from it – or get away from it altogether? LinkedIn is a popolar social media site that's distinct from the many others online. But LinkedIn isn’t for everyone. You have several options if you are considering distancing yourself from LinkedIn.

LinkedIn 261
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LinkedIn vs Facebook: Which Will be Better for B2B in 2021?

Oktopost

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Content relevant to B2B decision makers and said decision makers? Facebook vs LinkedIn by the numbers.

B2B 150
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Tips for Executing LinkedIn Groups

Ignite Social Media

Social media groups have become a popular way for communities to stay connected, and with the rise of branded Facebook Groups and LinkedIn Groups (along with new features), brands have new opportunities to connect with their audiences. Laying The Framework for Your LinkedIn Group. Creating Branded Group Content.

Groups 197
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Paid Advertising on LinkedIn: The Value of the LinkedIn Insight Tag

Ignite Social Media

There’s the Facebook Pixel, Pinterest Tag, and Snap Pixel, to name a few. LinkedIn has a lightweight Javascript tag; the “LinkedIn Insight Tag”. And it’s probably because of this trend, there is an uptick every year with users on LinkedIn (it’s slow but steady). Ad revenue continues to grow.

LinkedIn 177
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I Tried LinkedIn Premium as a Creator — Here’s My Honest Review

Buffer Social

It’s not the first time I’ve tried out LinkedIn Premium — but it is the first time I’m approaching the platform’s paid subscription as a creator.    But, after nabbing my dream role at Buffer , my goals on LinkedIn shifted. It just might. That depends on which plan you go for.