Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 114

Brands Sentiment How To Analysis 114

Hootsuite

DECEMBER 12, 2023

Boost your sentiment Your brand sentiment is basically a “temperature check” of what people are saying about you online and what they think of you — or your company. By putting yourself out there and creating human-centered content around your expertise, you’ll provide a massive boost to that sentiment. It’s auto-magical.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Direct Marketing Observations

FEBRUARY 15, 2010

You quickly determine there is no way to manually search every blog post, tweet or comment on the web so you turn to automation. There is a word in the industry called “ Sentiment ” that is used when trying to determine a person’s attitude. For any local or small business, human processing of sentiment might be reasonable.

Sentiment 143

Sentiment Analysis Aggregator SEO 143

Sprout Social

FEBRUARY 26, 2024

Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. According to Sprout Social Listening data from January 13 to February 12, 2024, PNC Bank has a 64% positive sentiment rate, which is 8% and 12% higher than its two biggest competitors.

Report 66

Report Atlassian Brands Sentiment 66

Sprout Social

OCTOBER 19, 2023

Sentiment analysis Marketers are turning to sentiment analysis to assess the tone and sentiment expressed in comments, posts and conversations around their brand to determine whether they are positive, negative or neutral. This enables you to actively monitor your reputation to ensure brand health.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Keyhole.co

FEBRUARY 8, 2024

Brand awareness While sales remain important, building a loyal community will take ‌center stage in influencer marketing in 2024. To measure this, divide the total number of post interactions (likes, comments, shares) by the follower count and multiply by 100. Aim for above the industry average (typically 5–10%).

Metrics 52

Metrics Influencer Sentiment ROI 52

Keyhole.co

FEBRUARY 20, 2024

Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram. By analyzing conversations, comments, and hashtags, brands gain valuable insights into customer preferences, feedback, and the competitive landscape.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Hootsuite

FEBRUARY 7, 2024

Using the drop-down menu, you can analyze hashtags within your competitor group to see hashtags that drove the most comments, reactions, shares, likes, and estimated engagement. You get insights into important hashtag metrics like mentions, engagement, reach, and sentiment. Fedica can be integrated into the Hootsuite dashboard.

Hashtag 91

Hashtag Analytics Tools HootSuite 91

Keyhole.co

JANUARY 20, 2024

Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One Facebook marketing strategy is to create a group for your business, where fans, customers, and anyone with an interest in your brand can come together and form a community. But the business page isn’t the end of it.

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

OCTOBER 4, 2023

Analyze the social conversation to create community-first content, faster—CareSource Social media teams are no strangers to content audits. As Sarah explains, “My team creates a monthly PowerPoint that shares insights, ‘ah-has’ and provides a high-level view and volume numbers of what the community was talking about last month.

Strategy 123

Strategy Brands UGC Marketing 123

Sprout Social

DECEMBER 29, 2022

Looking at the comments, their customers value this differentiation and commitment to saving our planet. Supporting your community. Taking a stand on social issues ultimately supports the larger community while building a brand’s trust, reputation and business. If sentiment is trending up or down. atagonia – ?️atagonia.

Reputation 90

Reputation Sentiment Loyalty Nielsen 90

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. To best understand which content types and topics resonate with your audience, measure engagements such as likes, comments, shares, clicks, retweets, or reposts.

Analysis 69

Analysis Data Sentiment Metrics 69

Oktopost

FEBRUARY 26, 2024

In contrast, B2C social media management platforms commonly prioritize metrics emphasizing consumer engagement and brand sentiment. Comments and Mentions: Provides insights into consumer interactions and sentiment towards the brand. Source This means your typical social media management platform may measure metrics such as: 1.

B2B 62

B2B Metrics Social Media Social Media Management 62

BeingOptimist

AUGUST 8, 2023

Understanding FTFY FTFY, or “Fixed That For You,” is primarily used as a response in text conversations to convey a correction or modification to a previous message or post, often to improve, rectify, make a joke, or sarcastically comment on the statement.

Posterous 75

Posterous Sentiment Forums Trends 75

Sprout Social

AUGUST 22, 2023

Sophisticated social listening tools, powered by ML and AI technologies like sentiment analysis and NLP, scan millions of data points in customer chatter to understand consumers’ needs, wants and brand experience. What are the benefits of conversational analytics? Here is a closer look at the key benefits.

Analytics 85

Analytics Conversation Brands Sentiment 85

SocMed Sean

MARCH 22, 2022

When companies directly respond to customers using Twitter, it can positively impact customers’ sentiment about the given company. With more than 211 million daily active users, the Twitter community is enormous. We’d love to connect with you in the comment section. Hashtag Targeting Allows For The Targeting Of Messages.

Twitter 230

Twitter Strategy Hashtag Marketing 230

Sprout Social

OCTOBER 11, 2022

Large-scale global events tend to generate a lot of social media comments and content that are ripe for questionable hot takes. BBC Sport had a sound approach to setting boundaries on their pages amidst transphobic comments about Olympian Laurel Hubbard. Social and world events impact your presence and community.

Eventful 115

Eventful Social Media How To Sports 115

Sprout Social

AUGUST 16, 2023

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. Stop a crisis in its tracks with social listening Customer sentiment can change overnight. Did they launch a new product?

Social Media 75

Social Media Banking Brands Sentiment 75

Sprout Social

SEPTEMBER 14, 2023

#PajamaOutfit #PajamaStyle #PajamaFashion ♬ original sound – aerie Makeup brand Glossier also turned to UGC to build their “Dew it Yourself” series based on content their community was already organically posting about. They often go beyond providing an answer or “thank you” to customer comments.

Strategy 124

Strategy Brands Content UGC 124

Mindjumpers

JULY 16, 2012

This means than when a company ends up in a crisis, the comments shared about a company on e.g. a brand’s Facebook Timeline will often dominantly be by people with negative experiences. You should never leave a question on Facebook or Twitter unanswered – whether it’s a negative or positive sentiment you must always reply. Take action.

How To 255

How To Sentiment Issues Social Media 255

Mindjumpers

AUGUST 31, 2012

Yet, brands are still trying to grasp exactly how to best reach their customers and community on the go. VenueSeen , a new monitoring tool, can potentially bring brands with a physical location, like coffee shops or shopping destinations, closer to their community. Interact instantly with fans and potential customers.

Tools 228

Tools Foursquare Brands Sentiment 228

Bill Hartzer

NOVEMBER 6, 2023

Kosakowski, President and CEO of Junior Achievement USA, commented on the survey findings, saying, “Social media influencers and celebrity culture have a significant impact on teens, which could help explain why we are seeing such a high level of interest in entrepreneurship.”

Influencer 95

Influencer Social Media Survey Construction 95

Keyhole.co

FEBRUARY 3, 2024

Other social signals : Other social signals, such as post views, impressions, social media shares, comments, likes, etc., Sentiment analysis If you have the metrics down, the next task is to look at the sentiment around your brand. Social media reach : An indication of how your content is being viewed by a large public (e.g.,

Social Media 59

Social Media How To Metrics Sentiment 59

Ignite Social Media

JULY 20, 2021

Our team of Community Managers has created 3 tiers from Good to Best to help you determine what level of customer service on social media best fits your business strategy. Define Timeliness : You don’t need to respond to people immediately, but letting comments sit for 3-4 days isn’t acceptable.

Social Media 106

Social Media Strategy Class Guidelines 106

Keyhole.co

FEBRUARY 13, 2024

Being a community-based platform, Twitter audiences collectively engage with trend-based content they like and relate to. That’s why expanding your social listening program here can get you the most honest and accurate insights into your target audience’s sentiments around your brand and industry. Looks quite overwhelming, doesn’t it?

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Hootsuite

NOVEMBER 28, 2022

Users create posts in topic-based communities — called subreddits — and interact in comment threads. Reddit is all about fostering community by encouraging users (a.k.a. Subreddits serve as mini-communities within the site — like Facebook Groups, but public — and foster user interaction around common interests.

Reddit 100

Reddit Brands Meme Forums 100

Oktopost

APRIL 21, 2022

Respond to Both Positive & Negative Comments. Monitoring social media sentiment and staying in active communication with your audience can make a big difference in your social media engagement. If engagement spiked on a particular date, try to tie that to specific posts or comments that got people interested.

Content 118

Content FAQ Sentiment Hashtag 118

Techipedia: Tamar Weinberg

JULY 15, 2009

The New Community Rules talks about the important role social media has begun playing in our lives. If you’re looking at buying a product or utilizing a service, chances are you’re looking for the sentiment about that product or service as well. Fortunately, we have social media communities to inspire us.

Communities 170

Communities Marketing MySpace Yahoo 170

Keyhole.co

APRIL 18, 2023

Meanwhile, the rookies are happy tracking the number of likes and comments. For example, tracking likes, comments, and followers can help brands understand how well their content resonates with their audience. Engagement can include actions such as likes, comments, shares, and saves. So what exactly is the sweet spot?

Metrics 52

Metrics Instagram Hashtag Sentiment 52

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. You can add hashtags to social posts, bios and comments on most major platforms, including Instagram, Facebook, TikTok, Twitter, LinkedIn, YouTube and Pinterest. Industry or community-specific (example: #BookTok).

Hashtag 122

Hashtag How To Guidelines Telecommunications 122

Buffer Social

JULY 13, 2022

Negative comments and reactions on your social media are standard and almost expected whether you're a brand or an individual. Receiving these comments is inevitable, but the important thing is how you handle them. Always address negative comments about you or your brand Should you address every comment you receive?

Social Media 98

Social Media Policies Team Comments 98

Oktopost

JUNE 15, 2023

That’s a huge cross-section of any market, and most of us can come up with our own stories of brands that have responded well to social media queries, and brands that have flopped in their own comment sections. Omni-channel customer support is becoming the norm – if it isn’t already.

B2B 62

B2B Sentiment Analysis Influencer 62

Waxing UnLyrical

JUNE 21, 2017

On the metrics they look at when they measuring PR for MSU Extension: A5: We look at likes, click thrus, shares, comments in social, placements in traditional media, sentiment in both #measurepr. So mark your calendars for July 13th from 12-1pm ET; and RSVP + drop your questions for Jon & Dave in the FB event comment stream here.

Research 183

Research Sentiment Banking Upcoming 183

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Take it to the comments. emilyzugay.

Strategy 131

Strategy Brands Hubspot Survey 131

Hootsuite

MAY 21, 2020

This way you can attain even deeper insights on your brand’s sentiment all over the world. Visualize sentiment around your brand in automatically-generated word clouds and meters. You can easily analyze engagement, reach, comments, and brand sentiment. Talkwalker. Reddit search. Reputology. Get the free guide right now!

Social Media 145

Social Media Tools HootSuite Sentiment 145

Sprout Social

MAY 11, 2023

Brand safety tools can also track conversations about your company online: They monitor what people are commenting on your posts and ads, how your brand hashtags are being used and the discourse surrounding your brand. These features allow you to keep Twitter a safe place for your brand and community.

Reputation 131

Reputation Tools Brands How To 131

Firebelly

MAY 28, 2012

Customers Bullish On Travel, Spending This Memorial Weekend, Says Social Sentiment Index [STUDY]. We’ve received comments and donations from people who don’t even live in this state or in this community. We didn’t even ask the press involved, which I think is priceless.

Social Media 179

Social Media Sentiment Aggregator Travel 179