Mindjumpers

AUGUST 31, 2012

The SoLoMo (Social, Local, Mobile) revolution is taking over, which means that mobile and location-based social networks are becoming increasingly popular, while desktop based social media platforms are constantly working on optimising mobile access. The number’s don’t lie , mobile is the future.

Tools 228

Tools Foursquare Brands Sentiment 228

Sprout Social

JULY 19, 2022

That’s the question frustrating social media marketers today. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Using hashtags on different social networks. I designed the hashtag to thwart any one social network from becoming the dominant gatekeeper.

Hashtag 119

Hashtag How To Guidelines Telecommunications 119

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. Dark social helps you find these powerful sources.

HootSuite 120

HootSuite URL Analytics Forums 120

Hootsuite

MAY 21, 2020

Once you’re ready to start thinking about the bigger picture, check out our post on how to use social listening. 15 social media monitoring tools. You could do basic social monitoring manually—checking each social network individually for mentions, keywords, hashtags, and so on. Talkwalker. Reddit search.

Social Media 145

Social Media Tools HootSuite Sentiment 145

SocMed Sean

NOVEMBER 14, 2011

If your organization is considering getting active in social or if you’re analyzing your current efforts, take a look at the following list and make sure you’re not undermining the success of your activities. Want to fail at social media? Social networking is not about sending messages to like-minded groups of people.

Social Media 235

Social Media Social Networking Airlines SEO 235

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Take it to the comments.

Strategy 129

Strategy Brands Hubspot Survey 129

Techipedia: Tamar Weinberg

JULY 15, 2009

The New Community Rules talks about the important role social media has begun playing in our lives. If you’re looking at buying a product or utilizing a service, chances are you’re looking for the sentiment about that product or service as well. That’s why social media is important. The best part?

Communities 170

Communities Marketing MySpace Yahoo 170

Unmetric

NOVEMBER 4, 2019

A social media manager, on the other hand, is the sole voice of a company’s social media account(s). A social media manager maintains the company’s account(s) and is tasked with the responsibility of curating, editing, processing, managing and posting content on social networks.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Convince & Convert

APRIL 9, 2014

These are common sentiments when it comes to Google+, but it really is time to rethink your strategy because Google+ is not going away. As author David Amerland says, businesses now need to act as if they were people, using social to build trust. The default commenting system generates a new blog post on Google+. “Ghost town.”

Google 167

Google Adwords Marketing YouTube 167

Keyhole.co

MAY 25, 2022

A typical social media analytics report looks like this: Source. Social media analytics goes beyond broader metrics such as likes, follows, clicks, retweets, previews, and impressions gathered from social networks. As you know, social media is about people sharing their lives with others.

Analytics 52

Analytics Social Media ROI Metrics 52

Harp Interactive

OCTOBER 9, 2009

Build community platforms around real communities of shared interest. Help companies participate in existing social networks, and build relationships on their turf. Couple your email newsletter content with additional website content on a blog for improved commenting. Interview current social media practitioners.

Social Media 232

Social Media Press Release Marketing Widget 232

Sprout Social

MARCH 26, 2020

We spoke to Leigh Morrison, the Senior Manager of Corporate Social Media at Red Hat, Inc. , She and her team are responsible for managing all the corporate social media handles. Given the complex nature Red Hat’s offerings, the customer and community feedback Red Hat receives on social media every day is invaluable.

Social Media Management 143

Social Media Management Social Media Comparison Energy 143

Sprout Social

APRIL 4, 2023

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. Harnessing and amplifying this advocacy should be an integral part of your social media marketing strategy. One way is through brand advocacy. Provide excellent customer service.

Brands 126

Brands ROI UGC Authentication 126

SocMed Sean

SEPTEMBER 26, 2012

Company also monitors competitor keywords to find prospective customers who are dissatisfied with competitor products and services using sentiment measurement. Company monitors conversations to determine whether the messaging is resounding with the prospect or the community. Feel free to leave your thoughts in a comment.

Radian6 278

Radian6 Engagement Social Media Marketing 278

Oktopost

JUNE 19, 2020

Consider these facts from a recent Social CEO Report by CEO.com and Domo: Only 39% of Fortune 500 CEOs have any social profile whatsoever. Of those active on social media, 70% use only LinkedIn. With the current prominence of social media used to gain and nurture leads, that’s truer than ever. Following up.

Company 124

Company B2B Loyalty Survey 124

Oktopost

OCTOBER 10, 2022

Leverage Social Listening. Foster Community on Social Media. Engagement: The amount of people who engage with your brand across social networks. Sentiment Analysis: An analysis of the temperment around posts about your brand. Do people talk about you on social media? What is Brand Visibility?

Brands 75

Brands B2B SEO Influencer 75

Keyhole.co

SEPTEMBER 20, 2023

First, you must conduct a thorough online search using social media platforms and search engines. Use social listening to track brand mentions across different social networks and forums. Deep dive into the sentiment of every online conversation around your brand. But you must address them constructively.

Reputation 59

Reputation Brands Construction How To 59

Sprout Social

AUGUST 10, 2022

Analyze consumer sentiment and brand health. Engage with brand advocates by responding to comments. Analyze consumer sentiment and brand perception. Build a private community of influencers. The software lets you filter influencers and check profile analytics for every social network individually.

Influencer 111

Influencer Tools Marketing Software 111

Sprout Social

OCTOBER 12, 2020

Impressions can help you understand your brand’s reach while organic mentions paint a better picture of audience sentiment and depth of brand recognition. When you create high quality, engaging content, the greater the chance your Tweets will be seen by the communities you’re after. Lastly, don’t forget to track engagement per post.

Content 142

Content Metrics UGC Conversation 142

Hootsuite

JANUARY 24, 2022

Social media data collection can help you customize your social media marketing strategy for each social network. Here are some of the questions social media data mining can help answer: What is the demographic profile of your following on each social platform? Brand sentiment. Social share of voice.

Data 94

Data Social Media HootSuite Template 94

Sprout Social

APRIL 21, 2020

Not every social post is going to generate the same excitement as Wellington and his other penguin pals, but keep a close eye on your data. Track any changes in your audience demographics, reach and impressions and analyze how that change impacts other results like comments, shares, link clicks and other engagement metrics.

How To 124

How To Social Media Management Metrics Team 124

Keyhole.co

NOVEMBER 6, 2022

Not only does the tool allow you to track @mentions and customer conversations across social media, blogs, and forums. It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. Good sentiment analysis with an accuracy of up to 80%.

Tools 52

Tools Social Media Sentiment Price 52

Sprout Social

JUNE 22, 2016

That same sentiment still rings true for social media marketers and advertisers. Now we’re counted on to show our work when we prove social media has a strong return on investment (ROI). It’s sort of crazy to think some businesses still don’t trust social media as an ROI source. Impressions. Hashtag usage. URL clicks.

Data 100

Data Social Media How To ROI 100

Razor Social

NOVEMBER 29, 0002

Engagers – These are people that are more active in your community and you’ll start recognizing some of the names. Community Responsiveness. If you’re not responsive to your community they’ll stop interacting so it’s important to measure this. Sentiment Analysis. changes to profile images).

Analytics 89

Analytics Social Media How To Analysis 89

Buzzlogix

SEPTEMBER 4, 2017

Here are five social media mistakes that you should avoid in order to protect your brand’s reputation. After creating a profile on popular social networks, some companies expect to receive avalanches of followers and likes that will translate into lucrative sales. Then emphasize the intended purpose of social media.

Reputation 49

Reputation Social Media Social Networking Sentiment 49

Bill Hartzer

DECEMBER 3, 2010

PeopleBrowsr , the Social Search engine and analytics company, has launched ReSearch.ly , a product for online marketers, brand managers and social media experts to get real-time analytics and conversations from the social web. Real-time trending and sentiment charts. Subscribe to the comments for this post?

Platform 104

Platform Sentiment Press Release Technorati 104

Laurel Papworth

JULY 6, 2010

Their advertisers only understand pageviews not sentiment. SocialSpamRUs or a fun little game with the community? By the way, different types of social media expert influencers might be interesting? Or The Role of Leaderboards in Online Communities (that is what Fastcompany are building). What do you think? Related posts.

Project 88

Project Influencer Reputation Exercises 88

Sprout Social

MARCH 8, 2019

And while you may not think of these platforms as social sites, bear in mind that they do represent active communities with profiles, comment sections and opportunities to engage with businesses. Sounds pretty “social” to us! Why online social listening matters. Not a good look. What makes Reddit so complicated?

Reddit 99

Reddit Tumblr YouTube Review 99

Almost Savvy

JUNE 23, 2010

Now, we do have spell-check and it is embedded is most of the applications we use everyday – email, smartphones and social networking sites. How Facebook Hurt My Feelings Social Media Stats – It’s Raining Content! Additional comments powered by BackType Click ‘Like’ to join us on Facebook!

Lijit 160

Lijit SMS LinkedIn Reputation 160

Bill Hartzer

MAY 26, 2010

Alterian SM2 – formerly Techrigy SM2, this social media monitoring and analysis tool was designed with marketing departments, and public relations companies in mind. Sentiment Metrics – founded in 2005, Sentiment Metrics has helped businesses listen to the growing world of social media. Post this on Diigo.

Cymfony 152

Cymfony Social Media Tools SM2 152

Social Media Network Marketing

OCTOBER 15, 2010

Unlike traditional CRM, which creates vast internal databases of clients and prospects, social networking sites are external repositories of direct communication and indirect comments about businesses, products, people, experiences and an array of customer sentiment. Your turn: What is your take?

Social Media 101

Social Media Social CRM Repository Wiki 101

Later

SEPTEMBER 1, 2020

Keep in mind also that some social platforms are better suited to certain kinds of businesses. For example, Instagram is a major destination for social commerce, whereas Facebook is best for community-building, and Pinterest for inspiration and brand affinity. Are you looking to reach new customers? View this post on Instagram.

Platform 78

Platform Social Media Small Business Instagram 78

Waxing UnLyrical

DECEMBER 4, 2010

And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm. Blink The thing with social networks, particularly one such as Twitter, is that the streams move so fast, you barely notice someone’s absence. Makes sense to me.

Class 233

Class Campaign Klout Influencer 233

Laurel Papworth

SEPTEMBER 1, 2010

The comments reflect this on YouTube: UMMM flashmobs are random not so well? End of video – well the comment from YouTube was: “Well done – great venue and looked lots of fun – but flash mobs are a bit yesterday. Community Created. Semi-professional, more community less client focussed. organised

Flash Mob 99

Flash Mob Mobile Social Networking Communities 99

Sprout Social

MARCH 10, 2017

Just like any digital marketing effort, proving social media return on investment is essential. Social marketers are held to an even higher standard since so much of their work is visible across social networks. So social media agencies often feel even more pressure to be able to show ROI to clients. SproutChat.

ROI 52

ROI Sentiment Analytics Report 52

Techipedia: Tamar Weinberg

MAY 18, 2010

Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. Your tweets, posts and comments should all be coordinated to meet the ultimate goal, which is to establish trust, build your brand, and increase sales. This builds stronger relationships over time.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Laurel Papworth

AUGUST 16, 2011

On 13th of September, 2011 I am teaching a social media workshop in Singapore, AND presenting at a conference. If you want to know how to put out a social media press release, how to set up an online community monitoring station and how to measure social media, this workshop is for you! PRESENTATION.

Press Release 71

Press Release scribd Social Media Blogosphere 71