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The 9 best reputation management services for your brand in 2024

Sprout Social

Whether it’s an unfavorable comment, review, social media post or press mention, without action, these incidents can spread like wildfire online and become a full-blown PR crisis. Regardless of your intentions, one negative comment or review could lead to a more serious situation that could harm your business’ reputation.

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Connecting creatively with your community: Introducing Sprout Social’s Dropbox integration

Sprout Social

You can now add Dropbox images and videos to your posts directly from Compose on Sprout’s web and mobile apps—making content creation to delivery a direct path. Optimal Send Times regularly analyzes your audience’s engagement patterns and shows the best times to share your content for highest engagement.

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What social media tasks to automate and what to personalize

Sprout Social

These areas often require hours that could’ve been better spent engaging with the community and planning social media strategies. Automating targeted communications into newsletters for specific audiences within the organization. Enabling employees to share posts from the desktop or mobile app with just a couple of clicks.

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Instagram insights demystified: How to access and analyze your metrics

Sprout Social

Instagram Insights is a free Instagram Business Account feature that offers performance data on your profile and posts, providing enhanced visibility into your audience’s preferences and engagement patterns. Heads up: This is a mobile-exclusive feature, so you’ll need the app ready to go before you get started.

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How COVID-19 has changed social media engagement

Sprout Social

As a more mobile-centric network, Instagram could be taking a bigger share of time as a source of entertainment and distraction. Twitter patterns of usage have remained slightly more consistent pre- and post-COVID response. For Facebook, comments decreased across all industries except healthcare and media and entertainment.

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A marketer’s guide to natural language processing (NLP)

Sprout Social

Deep learning techniques with multi-layered neural networks (NNs) that enable algorithms to automatically learn complex patterns and representations from large amounts of data have enabled significantly advanced NLP capabilities. Tags enable brands to manage tons of social posts and comments by filtering content.

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10 Strategies to Boost Your Blog’s Traffic

ProBlogger

Engage with your followers, respond to comments, and actively participate in relevant conversations to build a loyal community. Leave thoughtful comments on their blog posts, share their content on social media, and reach out to them through email or social platforms.