Social Media Intelligence: What It Is & Why You Need It
Hootsuite
SEPTEMBER 14, 2023
Durex was one of the first companies to use social media intelligence to identify the needs of the LGBTQIA+ community — a market they had previously largely overlooked. With the insights they gathered, they were able to create more inclusive and targeted campaigns and boost sentiment among the LGBTQIA+ community from 10% up to 44%.
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