Later

JUNE 19, 2020

Brand collaborations on Instagram are quickly becoming one of the most popular ways to grow your following and promote your brand online. Not to be confused with influencer partnerships, brand collaborations see two (or more!) brands team up to create a product offering that works across their combined audiences. The result?

Collaboration 63

Collaboration Brands Instagram How To 63

Social Media Strategies Summit

MARCH 1, 2024

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. Employee advocacy programs offer significant benefits to brands, with one study revealing they can increase total social media engagement by 25% – 40%.

Video 229

Video Trends Marketing Mobile 229

Social Media Strategies Summit

DECEMBER 7, 2023

Strategy #1: Build Collaboration With Campus Partners Social media is a collaborative environment. But who, exactly, should you be collaborating with? Athletics: “Athletics is a front door to so many institutions, so if you have a great athletic team, that’s a great place to start building collaboration.”

Social Media Management 147

Social Media Management Social Media Education Collaboration 147

Convince & Convert

NOVEMBER 30, 2023

Most teams don’t even have the space for the actual change tasks, much less the change planning time. Almost none of the visionary leaders we encounter have had any formal training in change management, behavioral psychology, or team performance and motivation as they climbed the corporate ladder. But there is a better way.

Project 125

Project Collaboration Buy Team 125

Bill Hartzer

NOVEMBER 17, 2023

In a groundbreaking collaboration, Mindshare, the media services company under the WPP umbrella, and technology giant Snapchat have delved into the intricate world of social media behavior, revealing the subconscious associations that users have with different platforms. ” The study didn’t stop there.

Social Media 95

Social Media Survey Study Collaboration 95

Webbiquity SMM

DECEMBER 6, 2022

Though the entire 25-page report is worth a read, here’s a much shorter look at a few of the most important—and surprising—findings from the study. According to the the study, only 55% of B2B marketers are creating blog content. To quote the study: 90% of B2B marketers believe in and see the value in Influencer Marketing.

B2B 225

B2B Social Media Marketing Influencer 225

Sprout Social

OCTOBER 11, 2022

Looking forward, building a sophisticated program requires strategic content planning and cross-functional collaboration. Case studies. Ask your team members to take people behind-the-scenes of industry events, development trainings or volunteer opportunities. However, many advocacy initiatives are informal side projects.

Strategy 132

Strategy Content Curation Press Release 132

The Realtime Report

APRIL 13, 2023

My team helps SMB owners set realistic expectations and target the channels that will generate sales for them.” A study from the Content Marketing Institute shows that 72% of the most prosperous companies compute their marketing ROI compared to only 22% of the least successful companies.

Marketing 172

Marketing ROI Small Business Yahoo 172

Ignite Social Media

APRIL 1, 2024

Building a Lifestyle Beyond the Core Offering The team unanimously praised how Liquid Death successfully transformed itself into a true lifestyle brand – no easy feat when your core product is a beverage commodity. Absurdity was what their product was…they said, how do we apply that to everything?”

Social Media 91

Social Media Marketing Proposal Case Study 91

Social Media Strategies Summit

DECEMBER 16, 2022

And students lead busy lives; many don’t have the time to pursue social media content opportunities in addition to their studies. Read on to learn about their favorite student-driven concepts, their methods for recruiting student interns, and how they give their teams creative freedom (without letting the guardrails down completely).

Social Media 130

Social Media UGC Project Collaboration 130

Sprout Social

JUNE 13, 2023

The Total Economic Impact™ of Sprout Social, a commissioned study conducted by Forrester Consulting on behalf of Sprout, found that a composite organization, based on real interviewed customers, realized a 233% return on investment (ROI) and $1.3M Sprout removes the curtain of mystery between all teams that touch social media.

Atlassian 102

Atlassian ROI Social Media Collaboration 102

Sprout Social

FEBRUARY 28, 2024

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools. Social media tools prepare your team to be at the forefront of the future.

Social Media 103

Social Media Team Social Media Management Report 103

Sprout Social

APRIL 17, 2023

To better understand Sprout Social’s ROI, we commissioned a Total Economic Impact™ study conducted by Forrester Consulting that clearly quantifies how a composite organization comprised of our customers benefited from our platform. Social media ROI starts with strong visibility and collaboration between social teams and other departments.

ROI 103

ROI Social Media Management Team Study 103

Social Media Strategies Summit

OCTOBER 13, 2023

Dunkin’ and Ben Affleck (Finally) Join Forces There are so many images on social media of Ben Affleck looking depressed while holding an astonishing quantity of Dunkin’ products that it feels like the two parties have been collaborating for years. Of course, celeb collaborations are hardly a rarity for Super Bowl campaigns.

Examples 130

Examples Trends Social Media Brands 130

Social Media Strategies Summit

APRIL 6, 2023

Types of Higher Ed Influencers There are various types of influencers that higher ed marketers might want to work with: Current Students No one knows better than your current students what studying at your institution is like. And secondly, consumers enjoy hearing from senior leadership. Featured image by Freepik.

Education 181

Education Influencer UGC Apparel 181

Sprout Social

MAY 5, 2021

Sales enablement is the act of empowering sales reps to close more deals through the help of employees outside of the sales team. Your marketing team is sitting on a potential goldmine of data when it comes to what customers want. Case studies. In short, creating sales enablement content is a win-win for both teams.

Data 117

Data Marketing How To Collaboration 117

Social Media Strategies Summit

MAY 27, 2022

You can repurpose a blog post into a social media post or share excerpts or quotes from a research study you published. Use Team Collaboration and Task Management Tools. Social media marketing is a long and complex process that involves a whole team and not just one person.

Social Media 178

Social Media Strategy Marketing Curation 178

Sprout Social

JANUARY 24, 2024

Achieve a 15% growth in online sales attributed to influencer collaborations in the upcoming quarter. They also enable you to effectively showcase the impact of influencer collaborations on the bottom line and secure buy-in for future campaigns. Generate 500 leads within the next month through influencer marketing campaigns.

Metrics 100

Metrics Influencer Marketing Survey 100

Buffer Social

DECEMBER 14, 2023

Share company culture and employee highlights Showcase your company's culture, values, and team members through a carousel. In this post, they introduce two new employees, sharing their roles and expressing excitement about their joining the team. Beehiiv uses LinkedIn carousels to welcome new hires.

Examples 101

Examples LinkedIn Collaboration Case Study 101

agora pulse

JANUARY 12, 2021

Every time you or your team is working on a new how-to article, make sure to put together one of these video tutorials: Product walk-throughs. Not all of your content needs to be a heavily researched study! Case Studies / Use Cases. A well-visualized convincing case study from Red Search]. Collaborative Content.

Types 162

Types Content Comparison Screencast 162

Social Media Strategies Summit

APRIL 25, 2023

This type of content can take various forms, such as product comparisons, case studies, buying guides, or in-depth reviews. Collaborate with recognized experts in your field by inviting them to contribute guest posts or participate in interviews. Feature industry experts. Position your writer as an expert in their field.

Conversation 158

Conversation Company Loyalty Case Study 158

The Realtime Report

AUGUST 29, 2023

The world of search engine optimization is intricate, constantly morphing, and with the plethora of firms in Perth eager to team up, it’s no wonder you might feel a tad overwhelmed. Moreover, the charm of case studies is in the story they unravel. Communication In collaborations, communication is key.

Small Business 91

Small Business SEO Company Price 91

Sprout Social

MAY 3, 2023

Here are five ways to build a collaborative, trusting partnership. Understand your business goals The first step is to understand how your marketing plan, strategies and teams ultimately support the business plan. You won’t have all the answers. They’re trying to create a perfect business case that doesn’t exist.

ROI 97

ROI Cost B2B Organization 97

Oktopost

DECEMBER 21, 2023

Industry Reports and Studies: Stay updated on industry reports and studies to identify emerging trends, customer behaviors, and areas of innovation. Internal Collaboration: Work closely with other departments within the organization, such as sales, customer support, and product development, to gather insights.

Marketing 62

Marketing Survey Skills How To 62

Social Media Strategies Summit

DECEMBER 1, 2022

Laurie Roberts and the Johnson & Wales University team aim to plan content at least a month in advance, meeting at the start of each semester to highlight major campus events, holidays, and traditions that they must cover. This helps her team find relevant students to feature in specific campaigns. RIT (@RITtigers) May 4, 2018.

Content 150

Content How To Film UGC 150

Sprout Social

JUNE 27, 2022

A study from the International Data Corporation found that 75% of senior and influential B2B buyers use online social networks throughout their purchase process. Smartsheet is a work management platform on a mission to improve the way teams collaborate. It’s no wonder collaboration is what makes their TikTok presence shine.

B2B 136

B2B Brands Marketing How To 136

Sprout Social

APRIL 6, 2023

Content calendars are widely used in content teams, regardless of the industry. Calendars can also help streamline collaboration and track marketing performance. Although it won’t replace your content strategy, it will give you and your team a better chance at driving results through your content.

Content 82

Content Collaboration Project Template 82

agora pulse

AUGUST 17, 2016

The mission of the USL Digital department is to promote its league, teams and players and keep its fans engaged year-round through content on the USL website and social channels. Problem: Keeping the entire social team on top of its widespread social presence. Solution: A tool that gets the whole team focused on the same goooooool.

Case Study 60

Case Study Study Social Media Social Media Management 60

The Realtime Report

JUNE 22, 2020

But helping people identify nefarious information online might be possible through inexpensive digital-media literacy outreach, according to a Princeton University-led study published in the Proceedings of the National Academy of Sciences (PNAS). A team of researchers studied Facebook’s efforts to educate users on how to spot misinformation.

Study 103

Study Sample Samples Research 103

Social Media Strategies Summit

NOVEMBER 4, 2021

Even more importantly, it links to a dozen scientific research studies to back up its claims, helping consumers make their buying decisions with peace of mind. In a post that puts Taskade up against Things 3 , the marketing team behind Taskade explains how this app offers a higher level of creative freedom than its main competitor.

Content 220

Content Marketing Compete Case Study 220

Audiense

MAY 6, 2016

Don’t worry, we’re still going to write about the best campaigns we saw this past week, but we’re also going to write a little more about we, the Audiense team, are reading. This year’s theme was tech-related, and IBM in collaboration with fashion-label Marchesa designed a colour-changing dress with IBM Watson’s analytics.

Team 92

Team Fashion Analysis Sentiment 92

Ignite Social Media

OCTOBER 6, 2022

Unfortunately, they did not have any social media management case studies available, which is what we would have liked to see from some of these notable brands. . Community Engagement – Self-service support, education, and collaboration. Our team would be happy to help you out — simply fill out this form to get started ! .

Social Media Management 122

Social Media Management Review Social Media Tools 122

The Realtime Report

MAY 5, 2021

A study by Ponemon and IBM indicates that misconfigured cloud servers are responsible for 19% of data breaches and increased their average cost by half a million dollars. Malicious users can access wider networks through them, compromising data, stealing assets and affecting operations”, says NordVPN Teams’ expert.

Data 91

Data Software Authentication Applications 91

Sprout Social

DECEMBER 6, 2023

Every member of a procurement team is more than just a professional—they’re people. B2B influencer marketing is a strategic approach where businesses promote their product or services through collaborative partnerships with subject matter experts within a specific industry. There lies the magic of B2B influencer marketing.

B2B 119

B2B Influencer Brands Marketing 119

Sprout Social

OCTOBER 16, 2023

Compelling content—whether it’s from external creators or your in-house social team—attracts new audiences. Identify relevant partners Collaborating with content creators and influencers who have a trusting relationship with the people you’re trying to reach can have a halo effect for your brand.

Brands 115

Brands How To Authentication Collaboration 115

Hootsuite

OCTOBER 21, 2020

Hootsuite partnered with the analyst and research firm Altimeter Group to conduct a study of the quantitative value that social offers modern organizations. Little wonder nearly every marketing team uses social media and nearly two-thirds of PR and communications teams do — far more than other parts of the organization.

Social Media 137

Social Media Committee Organization Survey 137

Sprout Social

NOVEMBER 11, 2021

A recent study found that 83% of customers will leave your brand based off of a bad customer service experience. . In this article we’ll dig into how to remove these digital silos, share tips on how to integrate the tools that matter most and share use cases to help you identify the right integrations for your team.

Social Media Management 121

Social Media Management Social Media Platform Review 121