Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Let’s look at how to make a social media influencer program work for you. In influencer marketing, that influential person collaborates with a brand to promote something.

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Influencer Social Media Marketing How To 145

Social Media Marketing

JANUARY 2, 2023

Corporate videos can be an important tool for companies to communicate with their stakeholders. In addition to being a useful communication tool, corporate videos can also help to establish credibility and professionalism for a company, as they often reflect the company's values and mission.

Team 147

Team Products Video Tips 147

Sprout Social

APRIL 29, 2024

With its visually stunning content and endless scroll of inspiration, the platform has become a major player in the UK social media landscape, particularly among the young. And it ranks as the fourth-most popular social media network in the UK, closely following WhatsApp, Facebook and Facebook Messenger.

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Influencer Instagram Brands Fashion 61

Keyhole.co

MARCH 7, 2023

Social media has become a vital aspect of marketing and communication strategies for almost all organizations. However, it is crucial to recognize that social media also comes with its fair share of risks, especially if it is not appropriately managed. This is where social media monitoring comes into play.

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Social Media Apple Trends Reputation 59

Mindjumpers

FEBRUARY 2, 2011

Tweet Laurel Moffat , who is a Communication Specialist at Southwest Airlines, has made a presentation about the company’s successful social media strategy at a January 25 Kansas City American Marketing Association lunch event. Social media requires people and time. Social media does not get you out of trouble.

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Airlines Social Media Collaboration Travel 232

Sprout Social

APRIL 3, 2024

They also embody what consumers seek most from brands on social media: authenticity, which is ranked as the number one thing consumers want to see from brands in The Sprout Social Index™. And to get you inspired for your next social media marketing campaign, we’ll share our list of some of the top UK influencers.

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Fashion Influencer Ensembli Instagram 93

Keyhole.co

NOVEMBER 19, 2023

Creating a social media strategy takes time to research and write, but not all digital marketers have enough hours in the week. Download our free social media strategy template to help develop a plan with more ease and speed. Altering existing strategies can be difficult, too. Identify: One or Two Primary Audiences.

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Template Templates Examples Social Media 52

Bill Hartzer

MAY 26, 2010

More and more businesses are getting into social media – an umbrella term that covers various activities that help bring about social interaction on the internet. Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc.

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Cymfony Social Media Tools SM2 152

Keyhole.co

MAY 3, 2023

Hashtags are a powerful tool in your marketing toolbox, but only if you use them strategically. Measure your hashtag performance Luckily, there are several hashtag analytics tools that can take the load off your shoulder. Skincare brand Drunk Elephant uses the #TheLittles hashtag to showcase their travel-sized products.

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Hashtag Social Media Sentiment How To 52

Buzz Marketing for Technology

NOVEMBER 9, 2011

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? If you’re concerned about social media cost justification, you’re not along.

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Social Media Jive ROI Press Release 198

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Even though the majority of marketers say influencer marketing is vital to their social strategy, only 34% have a dedicated budget for influencer marketing.

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ROI Influencer Marketing Survey 102

Sprout Social

NOVEMBER 17, 2022

Users were also granted access to Reels editing tools to make videos more engaging. According to The Sprout Social Index™ , consumers find short-form videos 2.5x And it’s the most engaging type of in-feed social content, so short-form is definitely a crowd favorite. Use video to carry out a social media contest.

Types 115

Types Instagram Brands Collaboration 115

Pixlee

DECEMBER 29, 2017

We’ve put together our list of the 10 must-attend travel marketing conferences of 2018 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. Eye for Travel : San Francisco, CA (April 9-10 2018).

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Travel Conference Tourism Forums 40

Hootsuite

NOVEMBER 2, 2022

Pro: You form professional relationships with influential social media creators. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. What are the pros and cons of sponcon? Pro: It’s great marketing for your brand.

Brands 97

Brands Collaboration HootSuite Influencer 97

Pixlee

DECEMBER 29, 2016

We’ve put together our list of the 10 must-attend travel marketing conferences of 2017 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. Eye for Travel : San Francisco, CA (April 24-27 2017).

Travel 47

Travel Conference Tourism Hotels 47

Rebekah Radice

MARCH 19, 2017

Using social media before, during, and after an event will set you apart. As a speaker , I spend a lot of time traveling, networking and connecting. Want to get a jumpstart and use social media for your next event? How ALL Wildly Successful People Use Social Media for Events. How do I know?

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Eventful Social Media Conference Hashtag 132

Keyhole.co

MARCH 7, 2023

Collaborations and partnerships Brands with large followings are often sought after by influencers and other businesses for collaborations and partnerships. Use your very own social media tool Keyhole to share your Instagram posts on other social media platforms, your website, or even your email newsletters.

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Instagram UGC Hashtag Collaboration 52

Social Media Strategies Summit

JANUARY 21, 2021

After a year where most of us spent more time on social media than ever, it is not surprising that 63% of marketers intend to increase their influencer marketing budget in the next year. According to an eMarketer survey, between 46% and 51% of US adults claimed they were using social media more since the outbreak began.

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Influencer Metrics Campaign Survey 188

Sprout Social

MARCH 21, 2024

Conduct competitor research Identify influencers your competitors are collaborating with and examine the engagement and response to their content. Use an influencer marketing tool Streamline your influencer campaign management with influencer marketing tools like Tagger by Sprout Social. Run and measure campaigns.

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Influencer Brands Fashion Review 97

Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. People are the fuel behind social media, which is really just tools and tactics. Do they use social platforms and if so, how often and why?

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Research Social Media Marketing Retail 265

Convince & Convert

MARCH 31, 2015

The whole list of the tools we use routinely would be a VERY long post, as we have more than 50 pieces of software in our bag of tricks, but this batch of 9 are our most important contributors in terms of team interaction and efficiency. Sococo This is probably our newest tool and has quickly become indispensable. I love them.

Company 60

Company Products Tools Collaboration 60

Later

JULY 29, 2021

During this time, Laura also started a marketing consultancy company, and “soon built a portfolio of clients servicing social media strategy and content production.”. How do you support this on social media? Our mission is to inspire creative thinking with content based on art, culture, and travel.

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Brands Travel Instagram Curation 66

Hootsuite

JANUARY 16, 2023

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Facebook Messenger chatbots are a powerful tool for engaging with customers 24/7. They turned to Heyday to help connect with consumers across social media and chat apps. What is Facebook Messenger marketing?

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Strategy Facebook Marketing FAQ 119

Sprout Social

AUGUST 18, 2022

They find answers through social media trendsetters, conversations in DMs and suggestions from their network. The shopping tide is changing to social commerce, which is predicted to grow three times as fast as traditional commerce between now and 2025. Collaborate with influencers. Arden Cove.

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Twitter How To Travel Hosting 108

Sprout Social

NOVEMBER 2, 2023

They see your ads, interact with you on social media and explore your website before they buy. To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. It doesn’t need to be a two-way interaction.

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Examples Template Templates How To 100

Sprout Social

JANUARY 25, 2021

In this article, we’ll show you how to find the right influencers for your brand before collaborating and highlight the warning signs marketers should watch out for. Create an ideal influencer persona, if it helps, and leverage tools like social media monitoring and listening to help you narrow down your options.

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Influencer Campaign How To Marketing 108

Socialmedia.biz

JUNE 8, 2018

For instance, internet users create new social media accounts every day. You cannot underestimate the power and impact of social media in the business world today. Previously, people used social media platforms to chat, create friendships, share files, and perform other social activities.

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Crimson Hexagon Social Media Sysomos Price 76

Ari Herzog

NOVEMBER 10, 2014

Fluent in internet technologies and tools and with highly developed skills in oral and written communications, I have a proven ability to explain complex concepts clearly and concisely. After five years as a self-employed digital media teacher and consultant, I want a change of pace. Willingness to travel. Got a tip or idea?

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Net Neutrality NGO Policies Collaboration 192

Waxing UnLyrical

APRIL 15, 2015

We just launched our travel tech start-up, Cruiseable , three weeks ago after a year of work. Our team’s goal is to help bring social, mobile and digital to the cruise world – a huge, sprawling, largely analog $38 billion market. Assumption 3: Give people the right decision tools. First, the back story.

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Communities Travel Metadata Content management systems 100

Keyhole.co

MARCH 7, 2024

Not to mention the free goodies and extra perks that come with holding an influential status on social media. Before you dive in, however, keep in mind that becoming a social media influencer isn’t as easy as it looks from a distance. It involves months of hard work and consistency, so you have to be willing to commit.

Influencer 52

Influencer Instagram Tips How To 52

Buffer Social

DECEMBER 14, 2022

And, although social media posts on TikTok, Instagram, Facebook, and the like were not indexed by Google in the past, they now show up in the search engine results page – or SERPs. 🖊️ Take advantage of tools like Exploding Topics and Sparktoro to research and understand your audience.

SEO 97

SEO Hashtag Engineering Guidelines 97

Oktopost

JULY 18, 2023

Well, that, and having the very best social media listening tools available. Jump to Section Why is Social Listening Important? Social listening is the process of capturing and extracting relevant information from your target market on social media.

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B2B ROI Social Media Sample 62

Likeable

DECEMBER 1, 2020

And in the spirit of new beginnings, we spent the better part of this year reimagining and renovating our NYC office space from a busy, cramped, social-distancing-unfriendly, open floor plan environment into what we’re now calling the Likeable Studio. Find the right tools. Complete living room, dining room, and bathroom sets.

Company 111

Company Handbook Collaboration Hosting 111

Social Media Strategery

FEBRUARY 18, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Social Media isn’t a Prerequisite for Open Government Fri, Feb 19, 2010 Government 2.0 Make collaboration part of the assessment process. Government 2.0

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Gov 2.0 Social Media Web 2.0 Wiki 125

ProBlogger

JANUARY 2, 2018

3 Travel Bloggers Share Their Tips and Stories. And like our ‘tech blogger’ episode 222, I’ve put together stories from three travel and tourism bloggers. Links and Resources for 3 Travel Bloggers Share their Stories and Tips. Amateur Traveler Blogger Chris Christensen. Today I’ve got three blogger stories for you.

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Travel Blogger Tips Hotels 46

Later

SEPTEMBER 15, 2020

From the beauty to travel industry, Black content creators have spoken out about tokenization, unfair pay, and microaggressions when collaborating with brands. In 2019, reports estimated that the influencer marketing industry would be worth up to $15 billion by 2022 — making it an effective tool for growing your business.

Influencer 65

Influencer Travel Marketing Instagram 65

Rebekah Radice

MARCH 19, 2017

Using social media before, during, and after an event will set you apart. As a speaker , I spend a lot of time traveling, networking and connecting. Want to get a jumpstart and use social media for your next event? How ALL Wildly Successful People Use Social Media for Events. How do I know?

Eventful 60

Eventful Social Media Conference Hashtag 60