Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. AI automation has revolutionized how brands approach their business and marketing strategies.

Strategy 105

Strategy Sentiment Patterns Marketing 105

Sprout Social

FEBRUARY 15, 2023

The same research found that 42% of consumers have started or stopped using a brand because of its response to protests against systemic racism and racial injustice. While these celebrations of Black culture are essential, Black creatives are challenging brands to think beyond these moments and collaborate with them year-round.

Collaboration 99

Collaboration Brands Press Release Communities 99

Waxing UnLyrical

DECEMBER 21, 2018

Organization is paramount in moving from planning to developing, and then executing, the strategy. You need to plan, then write your strategy based on these findings. For example, this fictitious small business focuses on exit strategies for other small businesses which are selling or passing the business on to future generations.

Strategy 220

Strategy Analysis Collaboration Small Business 220

The Realtime Report

JANUARY 19, 2020

The Future of Digital Marketing: Top Tips for a Successful Strategy. 2020 has brought a flurry of new advancements and methods to the digital marketing game, from new social media features to audience growth strategies. Collaboration with Influencers. Did you know that the first online advertisement debuted in October of 1994 ?

Strategy 204

Strategy Tips CPM Marketing 204

Keyhole.co

JANUARY 18, 2024

This blog examines Stanley’s social media strategy and how it earns the brand record-breaking sales and profits. With the help of some market research and influencer tracking , Stanley gained significant online traction despite operating in a relatively niche market. Let’s take a closer look at Stanley’s social media strategy.

Influencer 59

Influencer Social Media Strategy Marketing 59

Sprout Social

SEPTEMBER 13, 2022

But that also means you have to step up your social video strategy. Leveraging your video strategy to get more leads, connect with your audience and convert them into customers should be a priority. But the platform may not have all the tools you need to manage a scalable video campaign or strategy. It’s a product research tool.

Tools 123

Tools Strategy Video Library 123

Sprout Social

OCTOBER 11, 2022

Looking forward, building a sophisticated program requires strategic content planning and cross-functional collaboration. The pillars of a content strategy for employee advocacy platform. According to Sprout’s research, brands report not having enough content as one of their greatest employee advocacy challenges.

Strategy 132

Strategy Content Curation Press Release 132

Sprout Social

OCTOBER 25, 2022

Jokes aside, your brand awareness strategy will set the tone for a person’s entire experience with your brand. As your brand awareness strategy matures, you’ll soon find that the most effective awareness drivers don’t come from your official brand channels: they come from your fans. Source: Marketoonist. Brand surveys. No problem.

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

AUGUST 26, 2021

The report adds, “Foundational user experience, user management, and collaboration and workflow capabilities are Sprout Social’s strengths, culminating in unified dashboards and reporting. The post Sprout Social named a strong performer among social suites by independent research firm appeared first on Sprout Social.

Research 110

Research Module Report Collaboration 110

Keyhole.co

NOVEMBER 27, 2023

This blog inspects how Samsung’s social media strategy furthers its dynamic marketing. million However, if you closely look at the country and product-specific accounts, you can see how Samsung’s social media strategy centers around diversification and customized content. Let’s delve into how Samsung’s marketing strategy works.

Curation 52

Curation Social Media Strategy Content 52

Later

JUNE 19, 2020

Brand collaborations on Instagram are quickly becoming one of the most popular ways to grow your following and promote your brand online. Not to be confused with influencer partnerships, brand collaborations see two (or more!) But the new way to promote your brand online is with brand x brand collaborations. The result?

Collaboration 63

Collaboration Brands Instagram How To 63

SocMed Sean

FEBRUARY 10, 2022

Because of that, Instagram should continue to be a part of your marketing strategy in 2022. And 81% state they use the platform to research products and services. Consumer research on Instagram also translates heavily to sales, as 72% of users cite that they’ve purchased a product they’ve seen on Instagram.

Instagram 162

Instagram Strategy Marketing Metrics 162

Buffer Social

AUGUST 17, 2023

Intentional moves like that set Dulma, who is well-versed in business strategy from her work as an entrepreneur, apart from other creators. Article Summary Dulma turned her passion into profit by identifying a niche that resonates with her values and interests – making business strategy accessible on TikTok using female-led brands.

Strategy 77

Strategy Authentication Collaboration Newsletter 77

Sprout Social

MARCH 29, 2023

The way candidates research, discover and apply to roles on social media has completely reimagined job seeking and hiring. In fact, according to The Sprout Social Index™ 2022 , roughly one-third of HR teams already partner with their social team on the organization’s social strategy. Now, it’s the new norm.

Social Media 101

Social Media Strategy Team Review 101

Pixlee

JUNE 24, 2020

Researching influencers before choosing one to work with can save brands a lot of time. One of the most successful techniques brands can utilize when collaborating with an influencer is scarcity marketing. One thing that is very important for influencer collaborations is staying organized. Employ Scarcity Marketing Tactics.

Collaboration 98

Collaboration Influencer Campaign UGC 98

Convince & Convert

NOVEMBER 30, 2023

It’s not enough to simply have a brilliant strategy. Without the right level of engagement and buy-in from those who will be most affected by the change, even the most meticulously crafted strategies can falter. They skip important information gathering and problem agreements before they start collaborating on solutions.

Project 127

Project Collaboration Buy Team 127

Koka Sexton

DECEMBER 31, 2022

It explores the strategies and tactics needed to create a successful, integrated digital marketing plan , helping you to reach a broader audience and generate more engagement, while strengthening your brand’s online presence. Collaboration. Understanding the Role of Multiple Channels. Communication. Creativity. Digital Marketing.

Strategy 92

Strategy Marketing B2B ROI 92

Hootsuite

NOVEMBER 9, 2020

Don’t throw your TikTok marketing strategy out the window just yet. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. How to create a TikTok marketing strategy. Here’s how to develop a TikTok marketing strategy to start with and adapt along your TikTok journey.

Strategy 145

Strategy How To Marketing Template 145

Waxing UnLyrical

FEBRUARY 24, 2016

While Snapchat has been used for brands and other public relations campaigns, it can be used for collaborative and teamwork efforts as well. Here are some ideas to consider for how to use Snapchat for collaboration and teamwork feedback: 1. How have you used Snapchat for teamwork and collaboration? Customer Service.

Collaboration 100

Collaboration Platform Class Proposal 100

Keyhole.co

JANUARY 24, 2024

Wendy’s has always been on-point with its marketing strategies. However, the brand is equally famous for its notorious brand wars, memes, and tongue-in-cheek marketing strategies. So, let’s do a deep dive into Wendy’s social media strategy and how the brand stays trending and connected with consumers. With a net worth of USD 4.01

Engagement 52

Engagement Social Media Strategy Meme 52

Keyhole.co

MARCH 28, 2023

Influencer marketing is the marketing technique wherein you collaborate with well-known digital creators to spread your brand’s message to a wider audience. Here are a few strategies that can help you achieve higher conversions and scale your eCommerce store. billion in 2022.

Influencer 52

Influencer Strategy Marketing Collaboration 52

Webbiquity SMM

JUNE 1, 2021

Nearly every business has a digital marketing strategy, whether documented or not. High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. But it’s vital to develop a strategy first. Guest post by Atreyee Chowdhury.

Tips 352

Tips Marketing Privacy Influencer 352

Webbiquity SMM

DECEMBER 6, 2022

You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. In what seems like a gap in the research, YouTube doesn’t appear on the list of the top seven B2B social media tools.

B2B 225

B2B Social Media Marketing Influencer 225

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. Related episode: Why Collaboration Is Key to Zillow’s Social Success , Sam Gonzales, Zillow 3.

Brands 151

Brands Marketing Real Estate Collaboration 151

Sprout Social

MARCH 5, 2024

Dan leads the team strategy by consulting on strategy, best practices, and interpreting key campaign metrics and trends. Together, the duo conducts social listening research and generates monthly reports for relevant business lines and internal teams. The big misconception about social is that it’s easy.

Resources 103

Resources Telecommunications Collaboration Project 103

Bill Hartzer

NOVEMBER 17, 2023

In a groundbreaking collaboration, Mindshare, the media services company under the WPP umbrella, and technology giant Snapchat have delved into the intricate world of social media behavior, revealing the subconscious associations that users have with different platforms.

Social Media 95

Social Media Survey Study Collaboration 95

Buffer Social

AUGUST 16, 2023

In this article, I will share six key strategies I’ve used so far. Create tailored pitch templates, media lists, and outreach strategies for my target audience. For starters, you can do your research or hire dedicated business development managers to help prospect in target markets. So let’s dive in.

Strategy 74

Strategy Press Release Startup Reputation 74

Social Media Strategies Summit

DECEMBER 7, 2023

For her dissertation, Dr. Phillips researched marketing strategies that universities can use to mitigate the looming cliff. She shared her findings with an audience at our 2023 Social Media Strategies Summit Higher Education Virtual Conference. But who, exactly, should you be collaborating with?

Social Media Management 147

Social Media Management Social Media Education Collaboration 147

The Realtime Report

AUGUST 1, 2014

This is a guest post written by Lisa Smith, Director of Media and Markets Research/Mindwave Research. Maybe you remember when media research was just about capturing TV viewership and print readership? More Access to Information = More Collaborative Decision Makers. Shifting the B2B Media Research Model.

Strategy 178

Strategy B2B Marketing Research 178

Webbiquity SMM

JUNE 17, 2014

But the increased availability of data means vendors are also more knowledgeable about what matters to buyers, how they conduct research, which content resonates with prospective customers (and what types of content fall flat), how to refine and act on key measures and metrics, and most importantly, how decisions are ultimately made.

B2B 219

B2B Strategy Marketing Metrics 219

Sprout Social

FEBRUARY 20, 2020

As more businesses realize the power and advantages that come from social listening, they’re beginning to incorporate it into their org-wide strategies. This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. Product research.

Strategy 119

Strategy Sentiment Social Media Management Analysis 119

Adam Cohen

JULY 12, 2010

Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success. Either way, the market research team should be established pros at getting feedback from existing and target customers. Will there be future demand for products?

Research 265

Research Social Media Marketing Retail 265

Sprout Social

JANUARY 24, 2024

It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Achieve a 15% growth in online sales attributed to influencer collaborations in the upcoming quarter.

Metrics 100

Metrics Influencer Marketing Survey 100

Keyhole.co

FEBRUARY 9, 2024

There are things like paid ads, or if you’re not looking for paid sponsorships, you can opt for numerous free promotional strategies. However, these are highly effective methods for creating brand awareness and boosting your company’s sales with the right marketing strategy. What kind of content should you create?

Strategy 52

Strategy Facebook Marketing Groups 52

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing 132

Marketing How To Sample Samples 132

SocMed Sean

JULY 24, 2012

Let’s figure out how to be more collaborative ! How does one measure the level of “collaboration” in your organization? Your social media strategy has to be flexible (hence the word “agile”). So…is your social media strategy “agile”? How can we be more innovative ?

Social Media 279

Social Media Strategy Software Project 279

Sprout Social

MARCH 7, 2024

However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage. The report synthesizes your competitive intelligence research data and provides conclusions for better decision-making.

Analysis 94

Analysis Report Examples Tools 94