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[Research] The Influence of AI on GTM Strategies

Convince & Convert

New research by Aptitude 8 and Ascend2 helps quantify how GTM teams are currently using AI, the impact that AI has had on GTM strategy, what makes a successful AI-enabled technology stack, and where we can expect GTM teams to benefit from AI in the coming years. Tip on using AI for market research and analysis.

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Research Group Makes Music with ETs

The Realtime Report

Research Group Makes Music with ETs LightNet researches the edge of the possible. The group of eight musicians, scientists and artists listened for eight weeks creating one of the first ever musical collaborations between ET’s and humans. Their latest experiment involved making music with extraterrestrials.

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How social media collaboration can boost your strategy’s impact

Sprout Social

A successful social media strategy is rooted in collaboration. Let’s walk through how you can practice social media collaboration with teams across your organization to increase your social strategy’s impact. The benefits of cross-team collaboration. Identify who’s who in cross-departmental collaboration.

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Understanding collaborative & working styles on your team

Sprout Social

It takes into account how you like to communicate, how you manage conflict and your collaboration preferences. Knowing your working and collaborative style adds another tool to your self-awareness toolkit. Teamwork requires communication, collaboration, compromise and conflict resolution. What are working styles?

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How Buffer’s Content Team Collaborates + Our Content Calendar Template

Buffer Social

How we work together How we collaborate as a team has evolved a lot over the years, and it’s still changing regularly. Pass this along to anyone keen for a better system for their content, and leave a comment with other templates you’d like to see from us, plus anything else we can answer on how we collaborate!

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How brands can collaborate with Black creators in 2023

Sprout Social

The same research found that 42% of consumers have started or stopped using a brand because of its response to protests against systemic racism and racial injustice. While these celebrations of Black culture are essential, Black creatives are challenging brands to think beyond these moments and collaborate with them year-round.

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The Social Market Research Renaissance

Audiense

This article was originally published as a collaboration in the Better, Faster, Cheaper Customer Insight report, by The Social Intelligence Lab. The convergence between digital and traditional in all aspects of marketing has given way to a more strategic and holistic vision of business activity.

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