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How to craft an effective AI use policy for marketing

Sprout Social

As technology advances at breakneck speed and leaders recognize AI’s value for business innovation and competitiveness, crafting an organization-wide AI use policy has become very important. Why organizations need an AI use policy Marketers are already investing in AI to increase efficiency.

Policies 109
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How to Develop a Social Media Policy for Employees in 2020 and Beyond

Oktopost

A decade ago Zappo’s had a social media policy for employees that was more or less the industry standard: “Be real and use your best judgment”. Ten years ago this policy might have been enough. The need for an effective social media policy for employees, however, has become more pressing than ever. Policy enforcement.

Policies 146
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Seven Essential Digital Marketing Tips for 2021 (And Beyond)

Webbiquity SMM

Be aware of data regulation policies. With multiple privacy laws being enforced by different countries, this challenge just gets larger and thornier. Data privacy knowledge: While you can’t do anything about data privacy laws being upheld, you can ensure you know what you can and can’t do.

Tips 352
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Seven Ways to Increase Your Brand Influence

Webbiquity SMM

One factor to remember is that if you are using cookies to collect user data, you should clearly reveal this to your users in a privacy policy on your website. Brands can even collaborate with other influencers in order to gain access to (and learn from) each other’s communities.

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Metaverse dangers: How to protect brands from the dark side

Sprout Social

There isn’t much regulation at the moment, which has led to inconsistent expectations and user experiences, especially surrounding security and privacy best practices. According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse.

Brands 118
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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

Our community discussed several risks including privacy infringement, manipulation of public opinion and autonomous weapons. Watch the video below to hear their hot takes on the benefits and fears of AI, including job replacement: Privacy concerns Concerns surrounding data privacy, protection and security are top of mind for brands.

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The Realtime Report

Using a secure VPN is not just about bypassing Internet restrictions; online privacy is another major issue. Here are all the benefits you get by using a trustworthy VPN: Data privacy as a result of data transfer through encrypted tunnels. Secure remote collaborations (Meetings, calls, emails, etc.). Strict no-logs policy.

Privacy 91