Mindjumpers

JULY 1, 2010

This guest blog is written by J-P De Clerck , who is an experienced interactive marketing journalist and blogger. The focus on relevant content, that also makes your business “found” in an online world is so strong that there is even a new “marketing discipline”, called content marketing.

B2B 189

B2B Strategy Content Marketing 189

Buzz Marketing for Technology

JULY 1, 2015

Last year I was asked by ITSMA to collaborate on this piece with them. Traditional format for thought leadership has been the white paper but in this era of digital and social that isn’t enough. Here is a great piece on the maturity of a company’s Thought Leadership program by ITSMA.

Collaboration 100

Collaboration Report Company Social Media 100

Sprout Social

MAY 25, 2022

Looking at the top challenges of B2B marketers , the growing need for social media CRM integrations is clear. Do activities such as customer care and content marketing contribute big-time to closing and retaining leads? Align your marketing, sales and support teams. Boost the value behind your marketing content.

Team 111

Team B2B Platform Analytics 111

Waxing UnLyrical

MAY 15, 2018

The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). Marketing efforts are being automated, increasing the volume of messages and content being pushed out. Anything is Easy if You Try Hard Enough. “It Creative Commons CC0.

Survey 185

Survey Industry Newsletter Press Release 185

Buzz Marketing for Technology

JUNE 27, 2008

« Professional services network offsite: Tapping the Power of Collaboration | Main | Audio stream of radio interview on Facebook, networks, connectivity, and media » Eight steps to thriving on information overload. SAP White Paper: Service Delivery Innovation. in the Future of Media Prediction Markets!

Web 2.0 244

Web 2.0 Movable Type Collaboration Journal 244

Ignite Social Media

JUNE 16, 2016

Influencers have taken the marketing world by storm. As demand grows within the marketing industry, so does the need to get the most out of influencer strategy and to use these influential content creators in unique ways. Collaboration. Not sure if your influencer marketing strategy stands up? Give Your Content New Life.

Influencer 60

Influencer Strategy How To Collaboration 60

Oktopost

OCTOBER 10, 2022

In short, brand visibility refers to how much your brand is seen on different marketing channels. Visibility is vital for B2B marketing because it helps build your credibility and trust in the eyes of potential customers. Of course, the right way to measure brand visibility depends on your organization’s marketing goals.

Brands 75

Brands B2B SEO Influencer 75

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. Enterprise Collaboration and Virtual Teams Report (March 17, 2008). The People Part of Enterprise Collaboration and Virtual Teams. Trackback by Effective Collaboration — March 17, 2008 @ 8:11 am. Trackback by Effective Collaboration — March 17, 2008 @ 8:11 am. Collaboration 2.0.

Instant Messaging 130

Instant Messaging Trends Microsoft Wireless 130

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Collaboration. Marketing IT. To combat this, Brad DeLong, CIO for Orix Capital Markets (a division of Orix USA), seeks out the people he calls the groups "emotional leaders.". src = [link]. }. ); WHITE PAPERS. IBM Using Chocolate to Capture African Market. src = [link]. }.

Company 122

Company How To Case Study Mobile 122

Buzz Marketing for Technology

JUNE 27, 2008

SAP White Paper: Service Delivery Innovation. White Paper: The Seven MegaTrends of Professional Services. Really Made" /> CNET/ University of Virginia White Paper: How Technology Purchasing Decisions Are Really Made. Microsoft Strategic White Paper: How To Lock-in Your Clients (1.1MB).

Process 100

Process Web 2.0 Movable Type Collaboration 100

Buzz Marketing for Technology

JUNE 27, 2008

In this white paper, I take a postcritical stance (Selber 2004). As Drucker implies, knowledge work involves substantial collaboration across boundaries, and consequently it requires horizontal as well as vertical learning. I hope that this white paper has provided some starting points for that work. References.

Research 190

Research API Collaboration Project 190

Buzz Marketing for Technology

JUNE 27, 2008

During his work at Shared Spaces , Michael wrote a lot about collaboration. A 31-page White Paper that runs the capabilities of Microsoft Windows SharePoint Services v3 and Microsoft Office SharePoint Server 2007 through the 7 Pillars framework. Resources and Consulting (reports, blog posts, engagement options).

Sharepoint 100

Sharepoint Team Company Products 100

Techipedia: Tamar Weinberg

JULY 15, 2009

You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns. Is MySpace marketing really worth it? How can I market effectively with Flickr ? How do you do #1? How do I make a killer Facebook page?

Communities 170

Communities Marketing MySpace Yahoo 170

Waxing UnLyrical

MARCH 11, 2015

Most CMOs don’t even measure ROI for their marketing budgets , and marketers have a lot more resources compared to PR practitioners. Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals.

Metrics 100

Metrics How To Discount Analytics 100

Socialmedia.biz

JULY 23, 2017

That’s a content distribution opportunity that B2B marketers should not overlook. You can use this feature to feed content from trusted niche-relevant publications and co-marketing partner organizations as well. You can create a content library where you add blog posts, job listings, white papers, press releases, etc.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Writtent Blog

JANUARY 2, 2014

Today I’m thrilled to catch up with one of the most influential people in today’s marketing world, Mitch Joel. Mitch is the President of digital marketing agency Twist Image and author of the popular blog Six Pixels of Separation. You have to] think about it in the context of marketing. Reboot Your Life.

Trends 74

Trends iPhone YouTube Collaboration 74

Buzz Marketing for Technology

JUNE 27, 2008

Collaboration. FAST White Paper. FAST recently released a white paper on the business and technology of recommendations. Entitled "Enhancing Content Discovery Through Recommendations Solutions", the white paper is free for those who register. Find out more and download the paper today.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Buzz Marketing for Technology

JUNE 27, 2008

Collaboration. Collaboration. White Papers. She is co-author of Essential SharePoint 2007: Delivering High-Impact Collaboration. Wireless & Mobile. Applications. JavaWorld.com. LinuxWorld.com. Middleware. Data Center. Storage Mgmt. Utility Computing. Virtualization. Small Business Networking. Cisco Subnet.

Meeting 100

Meeting Sharepoint Wireless Microsoft 100

Socialmedia.biz

JULY 23, 2017

That’s a content distribution opportunity that B2B marketers should not overlook. You can use this feature to feed content from trusted niche-relevant publications and co-marketing partner organizations as well. You can create a content library where you add blog posts, job listings, white papers, press releases, etc.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. Collaboration. Looking for possible supplier of marketing collateral. Subscribe to KMWorld. KMWorld & Intranets Conference/Exposition. KMWorld NewsLinks. Buyers Guide. Web Events. Event Calendar. Research Reports. Advertise with KMWorld. Research Centers. Business Intelligence. Competitive Intelligence.

Insurance 124

Insurance Pharmaceuticals Sample Samples 124

Buzz Marketing for Technology

JUNE 27, 2008

I offered a model of an environment with six channels for: authoring, syndicating information, communication, collaboration and networking, researching, and evaluation. White Papers. The comparative analysis of fourteen start pages is performed according to a proposed methodology. QR Code for my Mobile Site. Blog Archive.

Netvibes 100

Netvibes Organization Web 2.0 Widget 100

Hootsuite

MAY 9, 2023

In this example, your marketing content is the high-end cuisine. It also includes any blogs and articles, white papers, or case studies you publish. Email marketing. Email marketing is both a channel and a type of content. dollar invested in email marketing, brands earned $36 back. Influencer marketing.

Tips 98

Tips Content HootSuite UGC 98

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? If so, you’re not alone. But what does that mean?

B2B 52

B2B Strategy Brands Content 52

Buzz Marketing for Technology

JUNE 28, 2008

According to Seth Gottlieb , the Content Management and Collaboration Lead at Optaros , â??a Intranet (Finding ROI) White Paper. With no metadata or search, shared drives become un-navigable. 3rd party services are usually owned by the individual not the company. Technology Vendors. Other Blogs & Articles. Intranet Global Forum.

Sharepoint 189

Sharepoint Wiki Web 2.0 Class 189

Writtent Blog

DECEMBER 18, 2023

For entrepreneurs and small business owners, content marketing can seem out of reach. Although proven to be an effective way to attract prospects, generate leads, and retain customers, content marketing appears to require more time and money than you have to invest in it. Content marketing works because it’s not a hard-sell technique.

Tips 98

Tips Content Press Release Marketing 98

Buzz Marketing for Technology

JUNE 27, 2008

Bookstore Check out our Reports, White Papers and Case Studies at the APQC Bookstore. collaboration. Boris Jaeger commented on KM Maturity Model : As my rese. Register to Comment. See all Comments. Join KMEdge LinkedIn Group. Join KM Edge. Recent Blog Entries. Knowledge Transfer in the Internet Age. APQC research. benchmarking.

Web 2.0 150

Web 2.0 Movable Type Case Study Conference 150

Oktopost

OCTOBER 26, 2020

But who likes a challenge more than a B2B marketer? To execute an effective B2B social media marketing strategy , you need the right set of tools to organize it all. No two businesses are the same and no two social media marketing strategies are alike. Oktopost is the only social media management tool dedicated to B2B marketing.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Sherrilynne Starkie

APRIL 17, 2012

Research and analyst firm Frost & Sullivan has published a white paper, Enabling Successful Social Media Customer Care , which examines challenges, opportunities and how best to use social media to monitor and take action within the contact center. Content marketing delivers sales leads. Three biggest myths of social media.

Social Media 313

Social Media ROI Collaboration Newsletter 313

Social Media Strategery

JUNE 21, 2009

holds a lot of promise: Increase collaboration! Crowdsource white papers and presentations! The rest of the wiki would be open to engaging others in our work and designed to ‘market’ our capabilities to others.&# Consider incentivizing employees to share information and collaborate with each other.

Gov 2.0 117

Gov 2.0 Wiki Social Media Collaboration 117

Sprout Social

NOVEMBER 11, 2020

When it comes to establishing one’s brand as an authority, few resources get the job done like a data-driven white paper. Longer than your typical blog post and more in-depth than an ebook, a white paper is a well-researched piece of content designed to educate readers on a specific topic.

Strategy 130

Strategy Content How To Survey 130

ProBlogger

APRIL 6, 2011

guest posting is the new content marketing. affiliate marketing: how do you pick a product and make it worthwhile? What a marketer wants from you is to look better and more relevant to the people they’d like to sell to—as many as possible, too. To be honest, this is where a lot of agency and marketing types finish.

Blogger 42

Blogger Brands Survey Cost 42

Keyhole.co

FEBRUARY 17, 2023

“A brand is a name a company uses to represent a specific product or business for marketing purposes.” It uses motivational taglines in its marketing strategy , such as “Just Do It,” “Ready For Anything,” “Find Your Greatness,” “Equality Has No Boundaries,” and “Greatness Goes The Extra Mile,” among others.

Strategy 52

Strategy Brands Discount Hashtag 52

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Collaboration. Marketing IT. It is their older peers that I have to repeat that lesson too (no printing the actual network diagram, complete with FW locations and IP addresses on marketing brochures; no giving away product roadmaps at Trade Shows.). src = [link]. }. Webcasts |. Podcasts |.

Wireless 100

Wireless RFP Web 2.0 Microsoft 100

Mindjumpers

FEBRUARY 24, 2012

Global Social Media Adoption In 2011 [White Paper]. It’s about relationships, not technology. Most companies approach enterprise social networks as a technology deployment and fail to understand that the new relationships created by enterprise social networks are the source for value creation.

Social Networking 258

Social Networking Report ROI Software 258

Socialmedia.biz

AUGUST 31, 2016

With the noise of information out there on the web, readers need help to find the topics that interest them most and collaborate with their teams. Cronycle , a content discovery and collaboration platform for professionals, takes that aggregation a step further (full disclosure: Cronycle is a Blonde 2.0 Image courtesy: CC BY-SA 2.0,

Aggregator 70

Aggregator Flipboard Tweetdeck Content 70

Webbiquity SMM

APRIL 23, 2013

Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. Content Marketing Guides, Tips and Tactics.

Content 223

Content Tips Marketing B2B 223

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. You have to create content, be part of many communities, and proceed incrementally.

Social Media 151

Social Media Strategy Consultant Web 2.0 151