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How to Take a Collaborative Approach to Managing Social Accounts Across Higher Ed Departments

Social Media Strategies Summit

Higher education social media marketers face unique challenges. They discussed various issues related to collaboration, including how to ensure cohesive branding, maintain effective communication, break down silos, and share best practices with university social media managers. Image source.

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Balancing social resources across multiple business lines

Sprout Social

The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications. Keep reading for his tips to allocate social resources—especially for nimble teams with bandwidth constraints.

Resources 103
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Managing Priorities, Projects & Tactics with Limited Resources

Oktopost

Episode Summary Managing priorities, projects, and tactics with limited resources has become a common challenge faced by many modern-day marketing leaders. Customers of Bluescape include Fortune 100 companies, government agencies, higher education, and media and entertainment. Want to hear more from renowned B2B marketing leaders?

Project 118
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Navigating the Higher Ed Enrollment Cliff: How Social Media Managers Can Position Their Institutions for Success

Social Media Strategies Summit

As a higher education marketer, you’ve probably heard about the so-called “enrollment cliff” and its potential impact on the higher ed landscape. For her dissertation, Dr. She shared her findings with an audience at our 2023 Social Media Strategies Summit Higher Education Virtual Conference. But what can you actually do about that ?

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The complete guide to create your employee advocacy content strategy

Sprout Social

In the face of limited resources, changing algorithms and congested feeds, an employee advocacy program is a social team’s greatest asset. Looking forward, building a sophisticated program requires strategic content planning and cross-functional collaboration. Share educational resources that will inform, engage and spark conversation.

Strategy 132
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How to create an effective LinkedIn Business Page in 6 steps

Sprout Social

This page serves as a hub for your company to showcase your products or services, share valuable industry insights, and attract potential clients or employees. If you’re new to LinkedIn or want to optimize your LinkedIn business page, we’ve created this resource for you. Industry : Type in your industry and pick from LinkedIn’s lists.

LinkedIn 115
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Social Media Marketing for Beginners: 10 Tips

Hootsuite

No matter your industry—accounting, consulting, dog-food manufacturing, wig-weaving—this is a captive, active audience that your brand can’t afford to ignore. So read on for everything you need to get started with your brand-new social media game plan, and a list of our favorite resources to help you grow from social rookie to all-star.