Sprout Social

DECEMBER 6, 2023

On and off the clock, they research potential purchases just as everyone else might. B2B influencer marketing is a strategic approach where businesses promote their product or services through collaborative partnerships with subject matter experts within a specific industry. There lies the magic of B2B influencer marketing.

B2B 119

B2B Influencer Brands Marketing 119

Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. But you don’t realize the benefits of influencer marketing by simply collaborating with someone with a high follower count. This is not surprising, given the amount of effort that goes into influencer collaborations.

Influencer 107

Influencer Marketing Collaboration ROI 107

Buffer Social

OCTOBER 23, 2023

I did the research, so you don’t have to find the top recommendations with varying levels of ease to apply to growing on YouTube Shorts. Here are some tactics to adopt to help optimize your YouTube Shorts for SEO: Conduct keyword research to identify relevant and frequently searched terms for your video or niche.

YouTube 113

YouTube Tips Collaboration Trends 113

Social Media Strategies Summit

DECEMBER 16, 2022

User-generated content (UGC) is highly impactful in any industry. Research from TINT found that: 72% of consumers believe reviews and testimonials submitted by customers are more credible than brands talking about their products. UGC is especially effective in higher education.

Social Media 130

Social Media UGC Project Collaboration 130

Sprout Social

AUGUST 21, 2023

Like many innovations, the tech industry’s vision for the metaverse had eerie similarities to media like Black Mirror and Snow Crash. Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues.

Marketing 90

Marketing Privacy Policies Issues 90

BeingOptimist

APRIL 25, 2023

Whether it’s researching a topic, accessing study materials, or communicating with peers and professors, the internet offers a wealth of resources and opportunities for students. Statista, in its recent survey, categorized the percentage of internet users in the United States in 2021 by educational level.

Study 40

Study Tips How To Collaboration 40

Hootsuite

JANUARY 18, 2024

No matter your industry—accounting, consulting, dog-food manufacturing, wig-weaving—this is a captive, active audience that your brand can’t afford to ignore. Aim to educate, entertain, or inspire , and keep the promotional posts to a minimum. Research relevant hashtags, understand best practices (stick with 3-5 per caption!)

Social Media 121

Social Media Tips HootSuite Marketing 121

Oktopost

SEPTEMBER 13, 2022

In an industry that was previously slow to adapt to digital marketing, the pandemic sparked an economic downturn, which spurred a newfound urgency to meet customers online. To help you, we’ve compiled a list of the six best B2B social media platforms for financial services based on our research and experience. billion in 2020.

Platform 84

Platform Social Media Insurance Education 84

Buffer Social

AUGUST 16, 2023

It demands careful planning, strategic thinking, innovative approaches, and a relentless drive to stand out in a competitive industry. I was eager to take on any client in any industry. We chose the higher education, retail, and food and drink sectors where our experience and passions lie. So let’s dive in.

Strategy 74

Strategy Press Release Startup Reputation 74

Hootsuite

APRIL 3, 2023

Educate or inspire Asking questions makes your content more about your audience than you, and so does focusing on teaching or inspiring others. But it’s not all altruistic here, babe: People love to see free educational content in their news feeds — and sharing lots of it is one of the oldest strategies in the book to earn trust.

Engagement 110

Engagement UGC Facebook HootSuite 110

Hootsuite

JUNE 29, 2023

Social media guidelines in healthcare can be stricter than guidelines in other industries. Guidelines give your team the tools they need to speak about your brand and the industry in a positive, inclusive, and respectful way. When your team follows best practices, other professionals want to collaborate with you.

Guidelines 78

Guidelines Template Templates Social Media 78

Sprout Social

MARCH 21, 2024

Conduct competitor research Identify influencers your competitors are collaborating with and examine the engagement and response to their content. Competitor research will show you which influencers are popular in the UK market and resonate with your target audience. For example, this video from creator @angelinina.pj

Influencer 101

Influencer Brands Fashion Review 101

Ari Herzog

NOVEMBER 10, 2014

You will work on public policy issues in collaboration with cross-functional directors and coalition partners in the region and around the world. As part of a coordinated team engaged in education and advocacy work, this position will impact initiatives important to our mission. Position Summary.

Net Neutrality 192

Net Neutrality NGO Policies Collaboration 192

Convince & Convert

NOVEMBER 16, 2023

This significant shift has created waves in the industry, sparking lively discussions among marketers, branding gurus, and everyday users. A recent Pew Research Center survey shows a split in opinion – 42% in favor, 38% against, and 20% undecided – making ‘X’s journey an interesting topic for analysis.

Twitter 78

Twitter Social Media Sentiment Reddit 78

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. One of the most persistent social media marketing myths is that only certain industries can have a “fun” social presence. Collaborate with other brands.

Strategy 131

Strategy Brands Hubspot Survey 131

Later

JANUARY 26, 2021

Instead, it’s the perfect opportunity to educate your audience, uplift Black creators and businesses, and advocate for change. The origin of Black History Month can be traced even further back to 1915, when an organization called the ASALH , led by Harvard-educated historian Carter G. Work in the book industry?

Social Media 80

Social Media How To Instagram Education 80

Sprout Social

MARCH 19, 2020

Maybe it’s your experience working within a niche industry or vertical. Share your case studies in industry LinkedIn and Facebook Groups. More often than not, research starts with a Google search these days. Track conversations surrounding your competitors and collaborators. What do you do better than everyone else?

Social Media 112

Social Media Strategy Case Study RFP 112

Sprout Social

SEPTEMBER 26, 2023

Mitigate these risks by ensuring close collaboration between legal teams, functional managers and your IT teams so they choose the appropriate AI tools for employees and ensure vendors are closely vetted. Many employees are already using free AI tools as collaborators to create more impactful content or to work more efficiently.

Policies 109

Policies Marketing How To Guidelines 109

Sprout Social

MAY 20, 2021

It’s no secret as to why: research from Gallup notes that low engagement goes hand in hand with poor performance and higher turnover. Improving engagement not only represents a big-picture business benefit but also serves to help companies in hypercompetitive industries stand out from the crowd. Brand values and culture matter.

Engagement 131

Engagement Survey How To Collaboration 131

Hootsuite

SEPTEMBER 6, 2023

This introductory question is a classic interview kickoff—no matter what kind of job you’re interviewing for, it’s standard that you’ll be asked how you got your start in the industry. Questions about the brand These interview questions are all about research: make sure you do your homework so you can knock them out of the park.

Social Media Management 102

Social Media Management Questions Social Media HootSuite 102

Pixlee

APRIL 18, 2022

While influencers are on the newer side of the marketing scene, email marketing is a tried-and-true medium that almost all industries already benefit from. Tutorial, unboxing, and behind-the-scenes videos offer a highly effective method of educating your audience and positioning yourself as an expert in the domain.

Influencer 52

Influencer Marketing How To Collaboration 52

Sprout Social

JULY 22, 2021

Expect culturally relevant and inclusive content that entertains, educates and inspires while keeping up with pop culture. Gen Z also wants to connect beyond the point of sale, engaging, collaborating with and giving feedback to brands. How important is it to see representation of women just like you in the beauty industry?

Social Media 140

Social Media Survey Influencer Buy 140

Sprout Social

JULY 15, 2021

No time for collaboration. Social media is a collaborative profession by nature. According to 72% of executives surveyed , social data is already the top data source used to inform business decisions, even more so than market research. Questions to guide your growth strategy. That’s not limited to direct reports either.

Social Media 118

Social Media How To Collaboration Team 118

Twist Image

OCTOBER 26, 2010

Williams , the book (a follow-up to the massively successful 2008 book, Wikinomics - How Mass Collaboration Changes Everything ) looks at the bigger picture of how this new digital age is not only affecting business but also culture, government and society. "The industrial economy has finally run out of gas. It has been around.

Industry 108

Industry Health Care Transportation Mobile 108

Social Media Strategies Summit

DECEMBER 29, 2022

NSF -supported researchers @uwyo discovered how these scrappy microscopic “water bears” survive being dried out and in suspended animation for years. For instance, the NSF publishes educational content on Facebook and Pinterest because those are the leading platforms for that audience. Removing Barriers to Collaboration.

Strategy 130

Strategy Press Release How To Collaboration 130

Hootsuite

OCTOBER 21, 2020

Our new research reveals it’s time to rethink this assumption. Hootsuite partnered with the analyst and research firm Altimeter Group to conduct a study of the quantitative value that social offers modern organizations. Always have, always will. Social media provides the road map for broader digital transformation.

Social Media 137

Social Media Committee Organization Survey 137

Sprout Social

MARCH 14, 2022

Depending on the type of industry they’re in or the demographics of their customers, some brands may place more emphasis on specific cultural moments than others. For example, when I worked in the cannabis industry, we planned month-long campaigns and programs around April 20. Inclusivity is becoming non-negotiable for consumers.

Campaign 113

Campaign Brands Communities Industry 113

Keyhole.co

SEPTEMBER 20, 2023

With a solid online identity, a brand can: Earn its audience’s trust and credibility as a business Mitigate negative feedback before escalation Position itself as an expert in the industry Build a global recognition But it takes years to build a reputation and only a moment to destroy one. Modern audiences don’t fall for gimmicky ads.

Reputation 59

Reputation Brands Construction How To 59

Oktopost

JANUARY 2, 2023

Disengaged employees tend to require more micromanagement, and they also have more trouble collaborating with the rest of the team. Educating employees First, employees need to know what you expect from them and how their actions can help the company achieve its goals. Share three pieces of company-brand content.

Engagement 62

Engagement Social Media How To Curation 62

Sprout Social

FEBRUARY 5, 2024

It’s also important from an inclusion standpoint because it’s a chance to educate people who are not part of those communities because they also play a role in the workplace experience,” Blackburn says. Collaborate with third-party DEI vendors to conduct unconscious bias training. We are the people behind the scenes.

Social Media 112

Social Media Authentication Communities Campaign 112

Sprout Social

JULY 21, 2022

Not to mention, videos are optimal for educating your audience. Create helpful how-to guides and tutorials related to your industry. Host live events and Q&A events with customers or experts in your industry. Participate in relevant subreddits and answer questions related to your industry. Why is video so popular?

Types 145

Types Social Media Microblogging Overview 145

Keyhole.co

MARCH 7, 2023

This can help build brand loyalty and establish your brand as a leading competitor in your industry. Collaborations and partnerships Brands with large followings are often sought after by influencers and other businesses for collaborations and partnerships. Start collaborating with influencers. Post high-quality content.

Instagram 52

Instagram UGC Hashtag Collaboration 52

Social Media Marketing

FEBRUARY 8, 2021

For instance, if your demographic are those between the ages of 25 and 29, Pew Research notes that Instagram is the best platform to focus on. Having existing customers publicly supporting and promoting your brand is a plus since 80% of shoppers do online research before purchasing. Recent research has shown that more than 3.8

Types 90

Types Marketing SEO Affiliate marketing 90

Later

FEBRUARY 16, 2021

Supreme x Oreo’s Collaboration. TIP: Research your challenge hashtag in advance! 4: Supreme x Oreo’s Bold Collaboration. With short copy, and a simple photo of their exclusive Oreo, the brands were able to capitalize on the randomness of the collaboration and engage with Gen Z. Play Digital’s Bathtub Challenge.

Campaign 91

Campaign Social Media Brands Apparel 91

Buffer Social

AUGUST 17, 2023

Navigate platform changes without becoming obsessed Change is the only constant in the social media industry/creator economy. Create content that educates, entertains, or inspires them and consistently deliver high-quality content that stands out for its value rather than adherence to the latest trends.

Strategy 77

Strategy Authentication Collaboration Newsletter 77

SocialFish

DECEMBER 23, 2010

Million Grant from Google to Aid Nonprofit Technology Adoption. &# The grant will support NTEN’s work to educate technology leaders about the evolving role of technology in nonprofit work, and beyond that, to produce research and training on cloud technologies and data management, visualization, and collaboration.&#.

Google 174

Google Case Study Journal Collaboration 174

Sprout Social

NOVEMBER 23, 2022

From deep thought leadership to relevant memes commenting on industry insights, content is powerful. Collaboration is the best ticket to success. Even when it’s collaborative, an advocacy program will need someone to oversee it. This collaboration has made it possible to provide more post-ready content.

LinkedIn 115

LinkedIn Tips Curation Training 115