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How To Manage & Improve Online Brand Reputation in 2023 (Guide)

Keyhole.co

So, it’s fair to say that a positive online brand reputation is a business’s greatest asset today. Your brand reputation management must consistently improve to sustain a good name. To help you in this journey, here’s our detailed guide to building a strong online reputation and maintaining it with strategic efforts.

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Why it’s time to break up with your biannual brand survey

Sprout Social

Maybe you think you’re in a happy relationship with your current brand survey routine. Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. What is a brand survey? But what about the rest of the year?

Survey 93
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How to measure brand awareness

Sprout Social

Hairbrush brand, Tangle Teezer, collaborated with pet influencer @Noodle and Tilde to show how well their Pet Teezer brush works on dog fur. Looking at data from popular posts provides insight into the most effective social media platforms, post types and influencers that best promote your brand to a wider audience. tangleteezer ?

Brands 110
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7 examples of influencer marketing campaigns

Sprout Social

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 127
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A 6-point framework for maximizing influencer marketing ROI

Sprout Social

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Influencers can help marketers reach their goals and earn more buy-in for future collaborations. Let’s cover three reasons why influencer marketing ROI matters: 1.

ROI 107
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Top 5 Online Reputation Management Tools For Transforming Any Crisis To Opportunity

Keyhole.co

But that in no way means ruling out reputation management from your to-do list. You can use several ingenious online reputation management tools to save yourself from wildfire. In case you are curious to know what these online reputation management tools exactly do, continue with your tread. What is online reputation management?

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6 Principles That Drive B2C Content Marketing Success

Social Media Strategies Summit

Building credibility by collaborating with trustworthy brand ambassadors. For example, data shows that one of the main reasons people go online is to find information. Source: shopsolarkits.com Intelligent Content Collaborations Can Generate Massive Credibility Brand authority, trust, and reputation are critical to end consumers.

Content 221