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15 Metrics You Should Measure in Content Marketing

Waxing UnLyrical

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Following is a list of 15 content marketing metrics that you should measure: 1. Unique Visits. Inbound Links.

Metrics 191
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Collaborating and Investing in Green Innovations | Justin Levy

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Collaborating and Investing in Green Innovations Written on April 20, 2010 by Justin Levy in environmental , innovation 11 Comments - Leave a comment! Two main groups have formed over the past couple years: Eco-Patent Commons and Green Xchange.

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13 Sites to Find Free Creative Commons Music for Videos

Hootsuite

Not every brand has the budget for an in-house composer, let alone whatever Lady Gaga charges for a cookie collaboration. Fortunately, you can score (no pun intended) the perfect soundtrack for your next video for free by using free creative commons music. What is creative commons music?

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Career Development Tips for the 2018 Professional

Waxing UnLyrical

The idea is to leverage other people’s strengths as a collaborative effort that will showcase your ability to be a team player. Pay attention to the job description in the first paragraph of the posting and change the ‘Objective’ to match the content. Image: Alexis Brown via Unsplash, Creative Commons CC0.

Tips 178
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Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

As communicators, we are sometimes holed up in self-imposed exile creating content for others to deliver on ever-shrinking budgets. The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). Creative Commons CC0. Or are we?

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Picture This

Social Media Marketing

This post is designed to help you think about where and how you choose images for your blog (or site, or brochure, or whatever), with some bonus content thrown in. OpenPhoto A little more barebones than the other sites, but with a variety of content that is sourced in a wiki-like way. What's Creative Commons ?

Remix 165
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Learning via the Social Media Game

Bare Feet Studios

Customized content management systems (CMS) where your staff can access and edit the website and users can create their own blogs within your main site. How often will you use this and what data or content would you like to include? Collaboration. Commercial online project and content management system for internal use.