Sprout Social

FEBRUARY 22, 2022

Users make purchases from social media platforms like Facebook, Instagram and Pinterest, either in the apps themselves or after clicking through to a product web page. Social platforms mimic the in-person experience of browsing in physical malls and stores with techniques like group buying, messaging and interactive content.

Platform 109

Platform Tips Buy Instagram 109

Social Media Strategies Summit

MARCH 1, 2024

To make your life easier, we’ve rounded up ten essential video marketing trends for 2024, covering everything from AI video tools to user-generated content. Whether or not that’s true , it’s essentially self-perpetuating: if we think we have a short attention span, we will naturally favor shorter content. Let’s get into it.

Video 231

Video Trends Marketing Mobile 231

Webbiquity SMM

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. For example, keeping your audience’s attention with short- and long-form video content has become a much larger priority in recent years. Guest post by Eva Chan.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Sprout Social

JANUARY 24, 2024

What was it about the person and content that convinced you to pause or even inspired you to try a new product or service? From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. What is an influencer-brand partnership?

Influencer 103

Influencer Brands Collaboration Authentication 103

Webbiquity SMM

JANUARY 24, 2023

Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish. In 2023, TikTok will likely remain the benefactor of other platforms’ shortcomings. TikTok continues to gain traction even as concerns grow about it being Chinese spyware.

Advertising 238

Advertising Social Media Strategy Authentication 238

Buffer Social

DECEMBER 12, 2023

Since the first blog post was published and the first YouTube video was posted, content creation has evolved rapidly. These systems are the backbone of a sustainable content-creation business. Why are systems so crucial in content creation? Consistency 💪 Secondly, systems bring consistency to content creation.

System 89

System Content Fashion Template 89

Social Media Strategies Summit

OCTOBER 13, 2023

So once Elon Musk took the reins at the social media platform and replaced the winged icon with a big letter “X,” Duolingo was unsurprisingly quick to react: does this make me the alpha bird? And Duolingo, with its sassy brand voice and reputation for producing madcap content, was the ideal brand to capitalize on this moment.

Examples 130

Examples Trends Social Media Brands 130

Oktopost

SEPTEMBER 13, 2022

But what platforms are best for financial services? To help you, we’ve compiled a list of the six best B2B social media platforms for financial services based on our research and experience. Whether it’s paid ads or simply organically sharing your content, you can reach a large audience quickly and easily on social media.

Platform 84

Platform Social Media Insurance Education 84

Sprout Social

APRIL 6, 2023

Content calendars are widely used in content teams, regardless of the industry. They work as mental models by helping us comprehend content strategies, laying out a roadmap of what needs to be done. Calendars can also help streamline collaboration and track marketing performance. What is a content calendar?

Content 82

Content Collaboration Project Template 82

Webbiquity SMM

JUNE 1, 2021

Create content your audience loves. Content is at the core of digital marketing. But getting this right is far more challenging today than in the past, due to the vast quantities of new content being produced every day. So, does that mean content marketing is dead? In fact, quite the opposite.

Tips 352

Tips Marketing Privacy Influencer 352

Oktopost

MAY 23, 2023

But anyone who has been involved in content creation for more than 5 minutes will no doubt be a little cautious around the copy-paste routine. Content is king, but only if it’s original – only if it finds a way to offer some unique, never-seen-before vantage point on a subject that interests the widest audience possible, right?

Social Media 91

Social Media Content Marketing ROI 91

Koka Sexton

SEPTEMBER 1, 2023

Urgency and Timeliness: Amidst this ever-evolving environment, the need for B2B Content Frontier: Pioneering AI Excellence in Marketing has never been more pressing. As audiences become more discerning, generic content and disconnected sales and marketing efforts fall short in generating meaningful engagement and conversions.

B2B 52

B2B Content Marketing Team 52

Sprout Social

FEBRUARY 12, 2024

But you don’t realize the benefits of influencer marketing by simply collaborating with someone with a high follower count. It’s also important to align influencer activities with platforms that drive high engagement and conversion rates. This also means establishing consistent messaging across all platforms.

Influencer 107

Influencer Marketing Collaboration ROI 107

Social Media Network Marketing

MARCH 3, 2024

In today's digital age, Instagram has become more than just a platform for sharing photos and videos—it's a thriving community where individuals, brands, and organizations connect, engage, and build meaningful relationships. Let's dive in and discover how to create a vibrant and engaged community on the world's favorite visual platform. ?✨

Communities 56

Communities Engagement Instagram Hashtag 56

The Realtime Report

FEBRUARY 15, 2024

A highlight was the exploration of the next stage in storytelling; the pivotal role of ‘edutainment’ in crafting content that captivates and engages, combating a marketer’s most formidable challenge – dwindling attention spans. But how does this translate into social media?

SEO 103

SEO Trends Education Embedding 103

Convince & Convert

DECEMBER 15, 2023

If formal approval is needed before content can go out, leaders need to create an organizational culture that supports this need. Get creative with data-driven collaborations that resonate with your audience When most people think of Zillow, it’s typically thoughts of browsing for their dream home, or researching their next real estate move.

Brands 151

Brands Marketing Real Estate Collaboration 151

Buffer Social

OCTOBER 11, 2023

Many social media platforms are rethinking the way they reward their top creators.  The networking platform is doubling down on skills, experience, and a bit of leg work in the Top Voices program. LinkedIn, however, has gone the other way. The Influencer program has evolved into Top Voices, but still functions similarly.

LinkedIn 116

LinkedIn Badge Communities How To 116

Webbiquity SMM

JUNE 21, 2022

However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Image credit: Olya Kobruseva on Pexels.

Influencer 288

Influencer Brands Policies Privacy 288

Sprout Social

MARCH 5, 2024

In total, they have 64 social media accounts and hundreds of thousands of followers across platforms. The Social Media Specialist who reports to Dan handles scheduling, pulling metrics and monitoring conversations across social channels. Each of our business lines needs different things.”

Resources 103

Resources Telecommunications Collaboration Project 103

Keyhole.co

NOVEMBER 27, 2023

million However, if you closely look at the country and product-specific accounts, you can see how Samsung’s social media strategy centers around diversification and customized content. Samsung’s content strategy charms its loyal consumers while also drawing in potential new audiences. LinkedIn: 4.2 million TikTok: 2.5

Curation 52

Curation Social Media Strategy Content 52

Sprout Social

JANUARY 24, 2024

Achieve a 15% growth in online sales attributed to influencer collaborations in the upcoming quarter. They also enable you to effectively showcase the impact of influencer collaborations on the bottom line and secure buy-in for future campaigns. Reach refers to the number of people who saw your content.

Metrics 100

Metrics Influencer Marketing Survey 100

Keyhole.co

OCTOBER 4, 2023

Like many developing relationships, content creators and brands embark on a journey that begins when they “fit” each other. There’s no doubt that the rise of content creators is disrupting classic marketing. For content creators, this means monetizing their subscribers is key. So how can these two be together?

Content 59

Content How To Influencer Reputation 59

Later

JUNE 7, 2021

A solid LinkedIn content strategy can help you connect with potential job candidates, investors, and industry-thought-leaders. We’re sharing how to create an effective LinkedIn content strategy, along with seven tried-and-tested post formats that’ll help you reach your goals: How to Create a LinkedIn Content Strategy.

LinkedIn 92

LinkedIn Strategy Content How To 92

Sprout Social

SEPTEMBER 18, 2023

See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. Create internal benchmarks by platform and across all media channels to identify areas of investment that are not worth continuing.

Marketing 132

Marketing How To Sample Samples 132

Sprout Social

JANUARY 11, 2024

In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? Hairbrush brand, Tangle Teezer, collaborated with pet influencer @Noodle and Tilde to show how well their Pet Teezer brush works on dog fur. tangleteezer ?

Brands 110

Brands How To Sentiment Metrics 110

Ignite Social Media

JULY 6, 2023

This foundation will guide your social media efforts and ensure consistency across platforms. Understand what makes you uniquely knowledgeable, creative, or insightful and leverage those qualities to provide content that resonates with your audience. Consider how you can repurpose and leverage your content across various platforms.

Social Media 167

Social Media Tips Authentication Resources 167

Sprout Social

MARCH 21, 2024

The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. Most of these purchasers are Gen Z, likely to identify as female and spend around 41% of their total beauty spend on the platform. Use this platform to: Find the right influencers. Build your strategy.

Influencer 101

Influencer Brands Fashion Review 101

Hootsuite

AUGUST 16, 2023

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. Social media planning tools are software that helps you schedule, organize, and publish content on social media. Aside from actual content creation, nothing will take you as long as post-scheduling.

Social Media 88

Social Media Tools HootSuite Tweetdeck 88

Ignite Social Media

AUGUST 9, 2022

In this comprehensive review, we’ll break down all of the features of this platform and help you decide if it’s the right fit for you. Read about how Sprout Social helped Casio develop a social media customer care process to encourage more collaboration across teams within their organization. “If So, what’s all the hype about?

Review 155

Review Social Media Management Price Collaboration 155

agora pulse

JULY 10, 2018

The right social media platforms can help you get customers through your front door. But, which platforms are right for you and your needs? If you’ve got a Facebook page and your target audience is on Instagram, then adding the platform to your social media marketing plan is a smart move. Your Facebook Page. TLDR Twitter.

Small Business 83

Small Business Platform Social Media Hashtag 83

Sprout Social

OCTOBER 31, 2023

He explains ROI is often confined to bottom-funnel metrics like downloads or conversions, but influencer marketing drives returns across the customer journey. When you start to use influencer content across the entire journey, sales are definitely part of [your results].

ROI 107

ROI Influencer Marketing Survey 107

Keyhole.co

SEPTEMBER 12, 2023

You must keep up with trends, optimize posting time, collaborate with different teams, and engage with your audience. Understanding Social Media Management Tools Social media management tools are software platforms for assisting individuals and businesses in managing their presence on various social media platforms.

Social Media Management 52

Social Media Management Social Media Tools Collaboration 52

Sprout Social

OCTOBER 19, 2023

Table of contents: What is online reputation monitoring? Planning ensures that you don’t miss crucial conversations among your target audience. While there’s no one-size-fits-all approach to monitoring, here’s a breakdown to get you started: Identify the platforms to monitor Reputation monitoring goes far beyond your owned channels.

Reputation 97

Reputation Sentiment Analysis Notification 97

Hootsuite

JANUARY 18, 2024

Worldwide, social users spend almost two and a half hours on social platforms each day. For instance, while we don’t know for sure what Lululemon is thinking behind the scenes, content like this 10K training tweet indicates that one of its goals is to be a source of fitness education and support for its audience. More than 4.95

Social Media 121

Social Media Tips HootSuite Marketing 121

Sprout Social

AUGUST 18, 2022

They find answers through social media trendsetters, conversations in DMs and suggestions from their network. This free, mobile-first feature aims to convert brand enthusiasts to buyers on the platform. Whether you’re an established brand or just starting out, the platform’s ecommerce features make it easy to begin. Arden Cove.

Twitter 113

Twitter How To Travel Hosting 113

Sprout Social

FEBRUARY 1, 2024

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. For example, a customer who participated in the Dutch Bros’ conversation complained about the brand not being present in Michigan.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Sprout Social

AUGUST 17, 2022

These types of conversations don’t typically pop up in your notifications. And focusing on actual customer conversations means that you can take action with confidence. But doing so is easier said than done when you’re trying to track activity across multiple platforms. The problem?

Campaign 125

Campaign Social Media Tools Hubspot 125