Sprout Social

MARCH 26, 2020

In the last decade, social media has rapidly evolved and become a major element of marketing in all industries. As a result, social media practitioners now play a role in more business initiatives than ever. Those demands coupled with the “always on” nature of social media make burnout a very real challenge. .

Social Media Management 143

Social Media Management Social Media Comparison Energy 143

Sprout Social

NOVEMBER 11, 2021

You get hit with the same canned response multiple times, which leaves you so exhausted you vow to never waste your time or money with this company again. Many companies prioritize customer service. The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach.

Social Media Management 120

Social Media Management Social Media Platform Review 120

Sprout Social

AUGUST 24, 2022

The nature of social media and marketing has transformed the public relations industry. Similar to marketers and social media managers, public relations professionals must wear several hats while balancing collaboration. Why our social and comms teams collaborate at Sprout.

Collaboration 82

Collaboration Brands Team Project 82

Buffer Social

DECEMBER 15, 2021

For any company, building and maintaining a social media presence is a key marketing strategy for reaching more potential customers. A company’s social media profiles also act as a space where anyone can get to know your company much better, helping to build a stronger online brand.

Social Media Management 82

Social Media Management Process Social Media Applications 82

Sprout Social

MARCH 5, 2024

Nelnet is a student loan servicing company—but they’re so much more than that. The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications.

Resources 101

Resources Telecommunications Collaboration Project 101

agora pulse

NOVEMBER 21, 2016

With adoption of social media marketing at an all time high and fans requiring constant attention, both B2B and B2C companies are finding it necessary to hire an entirely new marketing role, one that didn’t even exist 10 years ago — the social media manager. Click To Tweet. Integration.

Social Media Management 60

Social Media Management Social Media Applications Analytics 60

SocMed Sean

JULY 9, 2018

Marketers have a vast area of tasks to complete – posting, monitoring and responding to comments, researching data, developing partnerships, compiling reports for managers and even collaborating with other departments, among others. Keeping track of tasks means keeping up with demands from your brand, client and the industry itself.

Social Media Management 176

Social Media Management Social Media ROI Press Release 176

Ignite Social Media

AUGUST 9, 2022

While Sprout Social is definitely not the only social media management tool out there, it is quickly becoming one of the most popular. Whether you’re a social media novice or an experienced pro, we have something for everyone in this guide. What is Sprout Social. So, what’s all the hype about?

Review 155

Review Social Media Management Price Collaboration 155

Sprout Social

SEPTEMBER 18, 2023

Look for industry benchmarks to gain insights into what your competitors are spending on marketing. Company goals are the anchoring points of your marketing budget. Check out industry reports or consult peers to get an idea of the range you would have to spend. How has AI impacted the market?

Marketing 130

Marketing How To Sample Samples 130

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. This helps promote collaboration while reducing redundancy and duplication of effort.

Template 134

Template Templates Social Media Tips 134

Oktopost

JULY 4, 2022

Salesforce announced earlier this year that Social Studio, their one-stop social media management platform, has entered sunset mode and will no longer be receiving any updates. For those of you working in Social Studio and enjoying the native integration with your Salesforce platform, this is likely a difficult time.

B2B 131

B2B Social Media Management Metrics Social Media 131

Buffer Social

APRIL 13, 2023

Nothing says anyone can become a social media manager like Buffer’s resident music major turned SMM, Mitra Mehvar. However, the question is less can you become a social media manager and more should you pursue this career? What is a social media manager?

Social Media 86

Social Media Social Media Management Skills Survey 86

Keyhole.co

JULY 20, 2023

Mention gives you advanced analytics, deep brand insights, customization options, and collaboration features. I managed to get all of our accounts connected and started using features within an hour or so. The pricing is steep for smaller companies and organizations. Pros It is easy to monitor the success of marketing campaigns.

Industry 52

Industry News Google Brands 52

Sprout Social

FEBRUARY 28, 2024

In The Sprout Social Index™ , 68% of consumers say their top reason for following brands on social is to stay informed about new products or services. Another 76% notice and appreciate when companies prioritize customer support on social, and 76% value how quickly a brand can respond to their needs.

Social Media 101

Social Media Team Social Media Management Report 101

Keyhole.co

DECEMBER 15, 2023

Mentionlytics is a solid social media management platform. Top 7 Mentionlytics alternatives for 2024 Let’s look at some social media monitoring tools you can use as alternatives to Mentionlytics. Zoho uses social media analytics and monitoring to help brands post the right content at the right time.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Sprout Social

JULY 14, 2023

Sales and marketing alignment, also called smarketing, refers sales and marketing team collaboration within a business to achieve common goals. This means your company risks losing valuable opportunities to connect with consumers. Both teams engage in collaborative activities and share data to support mutual success.

Collaboration 76

Collaboration Marketing Team Hubspot 76

Ignite Social Media

AUGUST 9, 2022

While Sprout Social is definitely not the only social media management tool out there, it is quickly becoming one of the most popular. Whether you’re a social media novice or an experienced pro, we have something for everyone in this guide. What is Sprout Social. So, what’s all the hype about?

Review 78

Review Social Media Management Price Collaboration 78

Buffer Social

JANUARY 22, 2024

And it’s true – we don’t stay stagnant, and neither do the industries in which we work. But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  “This year is going to be transformative!”

Social Media 101

Social Media Authentication LinkedIn B2B 101

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics.

Analytics 113

Analytics Sentiment Analysis Patterns 113

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. So who better to predict the future of social media marketing than the people behind the profiles?

Social Media 145

Social Media Marketing Social Media Management Trends 145

agora pulse

MARCH 25, 2020

Most of us social media managers operate and plan for businesses to continue to succeed, and everything to be good in the world. What Social Media Managers Need to Do First in a Crisis. Ask yourself, “Does this impact just our company or is it a national or global concern?”

Social Media 199

Social Media Social Media Management Issues Team 199

Hootsuite

FEBRUARY 12, 2015

It’s important to make sure the content itself, whether it’s on your company’s blog or on your social channels, is tailored to the right audience. Here are the best practices for using social media marketing to drive B2B sales. 9 Ways Social Media Marketing Can Help B2B Companies.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Sprout Social

JANUARY 24, 2024

Achieve a 15% growth in online sales attributed to influencer collaborations in the upcoming quarter. Selecting influencer marketing goals that align with your social and marketing strategies will help you set a clear benchmark for success and move the needle in terms of social performance and achieving business goals.

Metrics 99

Metrics Influencer Marketing Survey 99

The Realtime Report

OCTOBER 7, 2019

When implemented correctly, a social media campaign can enhance a company’s reputation and generate a large number of quality leads. And while every business strives to use social media to connect with consumers effectively, the reality is that plenty of companies fall well short of this goal. Be Patient.

Training 87

Training Social Media Tips Marketing 87

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. You can view all Keyhole pricing plans here.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

JULY 28, 2022

Here are the methods I use to generate fresh content ideas that support Sprout’s social media video strategy and company-wide goals. With significant pre- and post-production work required—including a detailed script—videos of this type often demand collaboration with several teams. Pre-plan videos. Filming and editing.

Template 97

Template Templates Social Media Video 97

Keyhole.co

MARCH 11, 2024

This immense user base presents an invaluable opportunity for professionals and companies to engage with a targeted audience. These insights enable you to craft a data-driven LinkedIn strategy, finely tuned to the nuances of your target audience and the competitive landscape of your industry.

Template 52

Template Templates Analytics LinkedIn 52

Keyhole.co

DECEMBER 13, 2023

Our tool excels at tracking and gathering real-time social media data and using simple graphs and pie charts to depict the information. Keyhole is a Mention alternative offering end-to-end social media management packages. Their website lists tools and services categorized by department, industry, and company type.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Sprout Social

JULY 15, 2021

As more consumers take their transactions online, social media responsiveness will continue to play a larger role in overall customer satisfaction. No time for collaboration. Social media is a collaborative profession by nature. This is where your social data comes into play.

Social Media 117

Social Media How To Collaboration Team 117

Unmetric

OCTOBER 25, 2019

Unmetric’s customers have the option to access a world-class social media management platform, while Falcon’s customers will have the option to add crucial benchmarking and competitive intelligence to their existing package. In 2011, we set out to elevate the way marketers create and analyze their social media strategies.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Sprout Social

JUNE 28, 2023

There has never been more customer, competitor or industry data available to marketing teams. With automation tools, companies can target a larger range of customers and prospects across a range of channels. Automation also breaks down silos and smooths out collaboration within your team, and beyond.

Team 109

Team Hubspot Marketing SMS 109

Oktopost

DECEMBER 21, 2023

However, these numbers varied based on the company’s industry. Source: CMO Survey Furthermore, with nearly 80% of marketers saying their industry changed more in the past three years than it has in the last five decades it’s more critical than ever to research your specific industry to maximize your marketing impact in 2024.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

DECEMBER 3, 2020

The depth of features and parity to the desktop version make it so that users can seamlessly switch to managing social from anywhere. Learn more about how this pocket-sized solution provides big-time benefits for social media marketers. Social media management apps like Sprout’s simplify team collaboration.

Mobile 139

Mobile Notification Collaboration Library 139

agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. Discover how to create effective reports and find the best social analytics tool for your brand. Social Media Analytics Defined. What are social media analytics?

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Let’s paint the landscape of the industry before diving into the statistics.

Statistics 107

Statistics Skills Analytics Press Release 107

Hootsuite

JUNE 29, 2023

Social media guidelines in healthcare are institution-specific rules for how healthcare professionals should conduct themselves and the entity they represent online. Social media guidelines in healthcare can be stricter than guidelines in other industries. It helps protect an institution from legal risk.

Guidelines 78

Guidelines Template Templates Social Media 78

Sprout Social

DECEMBER 15, 2023

Instead of needing to make time each day to publish Facebook content, you can free up your schedule for other important social media management tasks. You can build your Sprout Queue to fill engagement gaps throughout the day with content around product tips, links to thought leadership articles or industry news.

Facebook 121

Facebook How To Publishing Analytics 121