Sprout Social

MARCH 5, 2024

Nelnet is a student loan servicing company—but they’re so much more than that. The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications.

Resources 103

Resources Telecommunications Collaboration Project 103

SocMed Sean

MARCH 5, 2014

The question about using social features on an intranet is always a highly debatable topic of conversation, and every business will offer different pros and cons of implementing social features on their intranet. Whether social features will benefit your organization largely depends on your requirements, structure and company culture.

Company 244

Company Software Collaboration Features 244

Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time.

Influencer 103

Influencer Brands Collaboration Authentication 103

Webbiquity SMM

JANUARY 24, 2023

Collaborating with microinfluencers Image credit: Malte Helmhold on Unsplash Influencer marketing has grown to play a major part in social media marketing initiatives. Microinfluencers have a better success rate when promoting items from companies since they have fewer followers, making nearly all of them highly relevant target audiences.

Advertising 238

Advertising Social Media Strategy Authentication 238

Webbiquity SMM

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. A major component of a social media manager’s job is being attentive to numbers, tracking metrics like reach, engagement, click-through rates, and conversions. Guest post by Eva Chan.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Janet Fouts

NOVEMBER 18, 2018

In part to save money, but also to create an internal environment where the team learns together and collaboration happens more fluently. Group coaching can be quite rewarding for the company and team. This is especially true in companies where roles are siloed. Executive coaching one-on-one can be powerful, no doubt.

Groups 134

Groups Groups Company Exercises 134

Janet Fouts

JUNE 15, 2017

I spent a few days last week at the new 1440 Multiversity , attending the Conscious Company Global Leaders Forum. Created by Conscious Company Media , the event showcased a variety of businesses, including organizations like; Oxfam , Combat Flip Flops , L.A What do all of these companies have in common? And we certainly did.

Forums 116

Forums Company Social Enterprise Training 116

Convince & Convert

DECEMBER 15, 2023

Set your marketing team up for success by trusting them to make the right judgment calls on when and what to post on company channels. As part of this, the two brands collaborated to develop unique content that educated users on how to blend pet and housing needs (example: this listicle covering the Top 15 Emerging Dog-Friendly Cities ).

Brands 151

Brands Marketing Real Estate Collaboration 151

Webbiquity SMM

JUNE 1, 2021

Be heavy on video content: If your company is a laggard in producing video content for your audience, this is the year to step up your game. This means diversifying isn’t only crucial for maximum outreach but for higher conversions, too. Personalized messages that trigger authentic conversations are a great strategy here.

Tips 352

Tips Marketing Privacy Influencer 352

Justin Levy

APRIL 20, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Collaborating and Investing in Green Innovations Written on April 20, 2010 by Justin Levy in environmental , innovation 11 Comments - Leave a comment! Green innovation is becoming a major focus for companies of all sizes.

Collaboration 147

Collaboration Creative Commons Transportation RSS 147

Convince & Convert

MARCH 7, 2024

AI that is built-in to technology you already use has higher adoption and a bigger impact on performance against goals… But, right now, most companies (73%) don’t have built-in solutions in their existing stack. Most companies are increasing hiring due to AI, emphasizing AI skills. Robots aren’t replacing people yet.

Research 143

Research Strategy Influencer Survey 143

Social Media Strategery

APRIL 1, 2013

Somehow I don’t think these are the conversations consumers are looking for from brands. Fast Company just published another article discussing how customers are no longer satisfied just with good products and services or low prices – they want collaboration and conversation from brands.

Conversation 132

Conversation Collaboration Study Discount 132

Oktopost

MARCH 26, 2024

That is why we’re excited to share we’ve joined forces with LinkedIn to provide mutual Oktopost and LinkedIn customers the ability to channel messages directly from their LinkedIn Company Page into Oktopost’s Social Inbox. What’s in it for you?

B2B 62

B2B LinkedIn Authentication Loyalty 62

Convince & Convert

MARCH 28, 2024

Start by pinpointing a specific customer growth problem you want to solve, whether it’s boosting conversion rates, reducing churn, or increasing customer lifetime value. Make it a central part of your company’s narrative. Share exciting findings in company-wide emails, and presentations.

Data 144

Data Repository Team Process 144

Oktopost

APRIL 4, 2024

Sean doesn’t miss a beat as he weaves throughout the conversation how the strategic partnership between marketing and legal, especially when it comes to getting AI governance right, requires close collaboration. He began his career in Japan and has worked in Telecoms, Salesforce, and Experience Management software companies.

Products 69

Products Marketing B2B Apple 69

Convince & Convert

MAY 25, 2014

I recently collaborated on my friends at Formstack (a very nifty system for creating and managing smart, online forms ) on a free Webinar to help marketers see all the ways they could be improving their results with form tweaks. click to tweet ) 11 Massively Doable Ways to Increase Conversions with Better Forms 1.

Conversation 166

Conversation Badge Sample Samples 166

Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. But you don’t realize the benefits of influencer marketing by simply collaborating with someone with a high follower count. This is not surprising, given the amount of effort that goes into influencer collaborations.

Influencer 107

Influencer Marketing Collaboration ROI 107

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. This functionality ensures you never miss out on relevant conversations happening around your brand or competitors.

Strategy 105

Strategy Sentiment Patterns Marketing 105

agora pulse

FEBRUARY 15, 2017

Fracture is an international e-commerce company that turns customer’s images into frameless glass prints. The tool takes the place of an extra team member, condensing all the functions they require into one place: monitoring conversations, allowing engagement with their audience, and easily scheduling content into an simple-to-use calendar.

Company 124

Company Social Media Management Price Metrics 124

Social Media Strategies Summit

NOVEMBER 30, 2022

That made him an ideal, if surprising, choice to promote the brand collaboration between Gucci and The North Face. In a world where 82% of consumers say they prefer a brand’s values to align with their own , it’s only natural for marketers to join conversations around events like Black History Month. But your audience isn’t naive.

Campaign 304

Campaign Brands Influencer Collaboration 304

Sprout Social

JANUARY 24, 2024

Achieve a 15% growth in online sales attributed to influencer collaborations in the upcoming quarter. They also enable you to effectively showcase the impact of influencer collaborations on the bottom line and secure buy-in for future campaigns. Generate 500 leads within the next month through influencer marketing campaigns.

Metrics 100

Metrics Influencer Marketing Survey 100

Mindjumpers

AUGUST 19, 2010

Without alignment with the corporate strategy, there is no chance that you will be truthful towards your target group or stand a chance in supporting the company with the initiative. How can we ensure understanding and collaboration within the rest of our organisation? What are our resources – manpower and financial?

Questions 254

Questions Company Nielsen Disqus 254

Mindjumpers

AUGUST 19, 2010

Without alignment with the corporate strategy, there is no chance that you will be truthful towards your target group or stand a chance in supporting the company with the initiative. How can we ensure understanding and collaboration within the rest of our organisation? What are our resources – manpower and financial?

Questions 252

Questions Company Nielsen Disqus 252

Sprout Social

JULY 14, 2023

Sales and marketing alignment, also called smarketing, refers sales and marketing team collaboration within a business to achieve common goals. Conversely, if marketing collateral is not being used by sales or target market engagement rates are low, this also indicates a problem.

Collaboration 78

Collaboration Marketing Team Hubspot 78

Ignite Social Media

APRIL 1, 2024

The company’s founders understood one critical truth – in a saturated marketplace, simply launching a new product is not enough to get noticed. The full conversation is above. Fill out the form below and let’s start the conversation. 32 Signs You Might Be a Social Media Marketing O.G.

Social Media 91

Social Media Marketing Proposal Case Study 91

The Marketing Blog

DECEMBER 24, 2009

Conversations Jump to Comments Image by cambodia4kidsorg via Flickr Over the course of December, I have been closely following Jacob Morgan ‘s blog-posts on Social Media , emerging Enterprise 2.0 trends and the variety of issues companies face during adoption. Conversations (themarketingblog.wordpress.com) [.]

Conversation 155

Conversation Web 2.0 Startup Flickr 155

Webbiquity SMM

JUNE 21, 2022

According to recent statistics, 57% of companies in the U.S. However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power.

Influencer 288

Influencer Brands Policies Privacy 288

Sprout Social

FEBRUARY 1, 2024

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. For example, a customer who participated in the Dutch Bros’ conversation complained about the brand not being present in Michigan.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Sprout Social

OCTOBER 31, 2023

He explains ROI is often confined to bottom-funnel metrics like downloads or conversions, but influencer marketing drives returns across the customer journey. Influencers can help marketers reach their goals and earn more buy-in for future collaborations. He points to an example of a health food company.

ROI 107

ROI Influencer Marketing Survey 107

Sprout Social

JUNE 13, 2023

In 2021, the company incorporated the Smart Inbox and Publishing add-ons. Loren says there are many moving parts in B2B software companies, but our platform helps nurture a more connected experience. Along with weekly updates, Siegel uses Confluence to collaborate with her team for their monthly business review.

Atlassian 102

Atlassian ROI Social Media Collaboration 102

Sprout Social

SEPTEMBER 18, 2023

See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. Company goals are the anchoring points of your marketing budget. Getting teams to collaborate and find synergies between different channels can save money.

Marketing 132

Marketing How To Sample Samples 132

Sprout Social

JUNE 1, 2022

One great example of a function closer to the bottom of the funnel that could be a force for great collaboration with social teams? Conversion Optimization 3?? Three ideas to spark cross-team collaboration. Both teams want the company to succeed. Lifecycle marketing. What is lifecycle marketing? Copywriting 2??

Team 119

Team Marketing Collaboration Hubspot 119

Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.

Social Media 112

Social Media Authentication Communities Campaign 112

Social Media Strategery

JANUARY 5, 2012

Before my own company's Intranet won any awards , we had people talking about how they enjoy skinny dipping on their profile. If you want to create a vibrant culture of collaboration, you need to be OK with pictures of LOLCats, posts about the NFL playoffs, arguments about Apple and Android, and criticism of company policies.

Collaboration 139

Collaboration Wiki Yammer Policies 139

The Realtime Report

JUNE 2, 2023

From optimizing workspace design to fostering better communication and collaboration, office relocation is key to unlocking your team’s full potential. By adopting open floor plans and incorporating collaborative spaces, you can create an environment that fosters interaction and teamwork.

Products 91

Products Transportation Collaboration Instant Messaging 91

Oktopost

MARCH 25, 2024

Strengthens community: Gamified advocacy fosters a positive work culture, promoting teamwork and collaboration among employees. Here are a few examples of how you integrate your goals into your gamification efforts: For increased brand mentions, reward the advocate who tags your brand most frequently across posts, comments, and conversations.

Metrics 75

Metrics Training iPad Meeting 75

Buffer Social

DECEMBER 14, 2023

Share company culture and employee highlights Showcase your company's culture, values, and team members through a carousel. Why this works : This approach works because it not only introduces new team members but also gives a sense of the company's growth and global reach.

Examples 101

Examples LinkedIn Collaboration Case Study 101