Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand.

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. A Gartner survey reveals a majority of CMOs find their teams lack the capabilities required to deliver their marketing strategy.

Marketing 132

Marketing How To Sample Samples 132

Buffer Social

OCTOBER 23, 2023

Engage with your audience for community building We all know that engaging with your community on social media is one of the many keys to success. Use the Community tab to post updates, create polls, or share behind-the-scenes content. Speaking of the Community tab – it isn't just for long-form YouTube creators.

YouTube 113

YouTube Tips Collaboration Trends 113

Pixlee

SEPTEMBER 22, 2021

Social media data, if used the right way, can help your business succeed. In this article, you’ll learn the importance of social media data and how to use it to your advantage. So, you can get social data metrics like response rate, response time, click-through rate, reach, impressions, and engagement. Why did it happen?

Data 52

Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 22, 2021

Social media data, if used the right way, can help your business succeed. In this article, you’ll learn the importance of social media data and how to use it to your advantage. So, you can get social data metrics like response rate, response time, click-through rate, reach, impressions, and engagement. Why did it happen?

Data 52

Data Social Media UGC Sentiment 52

Later

MAY 28, 2021

Use Data to Tell Your Story. You can also share a story from a member of your community through your LinkedIn captions. You can feature blog posts they’ve written, or interviews they’ve participated in, to better connect with your community. LinkedIn Marketing Tip #3: Use Data to Tell Your Story.

LinkedIn 100

LinkedIn Brands Marketing Airlines 100

Hootsuite

JUNE 28, 2023

May the Force first-party data be with you. A mixed bag elsewhere, with Instagram passing through accurate attribution data only 30% of the time, LinkedIn 14%, and Pinterest 12%. Source: SparkToro/Really Good Data How much of your traffic is coming from dark social? Your direct traffic in Google Analytics is a good estimate.

HootSuite 120

HootSuite URL Analytics Forums 120

Convince & Convert

NOVEMBER 16, 2023

In the ever-evolving realm of social media, where platforms are both arenas for branding battles and hubs for community conversations , Twitter’s transformation into ‘X’ has become a fascinating study in corporate identity evolution. We did too. ‘X’ showed how overlooking this resource can be a pitfall.

Twitter 78

Twitter Social Media Sentiment Reddit 78

Sprout Social

APRIL 3, 2024

Fashion influencers are indispensable partners for businesses because they influence purchase decisions, extend brand reach and connect with niche communities. Sprout’s data aligns with Instagram influencer marketing being one of the most popular avenues globally, especially on Instagram.

Fashion 97

Fashion Influencer Ensembli Instagram 97

Keyhole.co

FEBRUARY 8, 2024

Brand awareness While sales remain important, building a loyal community will take ‌center stage in influencer marketing in 2024. Prioritize influencers with engaged communities over those with inflated follower counts. The higher the ROI, the more successful your collaboration. one month).

Metrics 52

Metrics Influencer Sentiment ROI 52

Sprout Social

JANUARY 19, 2023

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. The more data someone places online, the bigger their digital footprint, which means higher risk of cyberthreats and security breaches.

Brands 118

Brands Avatar How To Privacy 118

Hootsuite

OCTOBER 21, 2020

We surveyed 2,162 marketers and conducted in-depth interviews with executives at large enterprise companies. This methodology delivered robust data on how mature organizations use social media compared to their less-mature counterparts. Our new research reveals it’s time to rethink this assumption.

Social Media 137

Social Media Committee Organization Survey 137

Sprout Social

JULY 15, 2021

To maintain momentum, marketers will have to spend even more time combing through social data for insights on what’s resonating with customers. No time for collaboration. Social media is a collaborative profession by nature. Social data can inform marketing, product roadmaps, competitive analyses, sales tactics and more.

Social Media 118

Social Media How To Collaboration Team 118

Sprout Social

JUNE 7, 2023

Analyze feedback data with sentiment analysis to develop targeted content and customized offers that increase customer delight. That is a lot of information to keep track of and social listening data is often a crucial partner in this endeavour. Semantic classification further ensures there are no duplicates.

Brands 114

Brands Sentiment How To Analysis 114

Sprout Social

JULY 22, 2021

Before we get started, let’s get familiar with the groups surveyed for the Sprout Social Index™ 2021: UK & Ireland Edition , which we’ll reference throughout. We surveyed 500 British and Irish consumers comprised of: Generation Z (survey respondents ages 18-23). Millennials (survey respondents ages 24-39).

Social Media 140

Social Media Survey Influencer Buy 140

Buffer Social

JANUARY 22, 2024

So, I can’t really speak to what might be, based on data, the new reality of this year. Lindsey predicts that we may even see LinkedIn play more of a direct role in facilitating creator-brand collaborations with a light version of a creator marketplace.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Buffer Social

APRIL 13, 2023

Own community management. Responding to and engaging with our community across social media platforms, primarily Twitter, Facebook, Instagram, and LinkedIn. Experiment and use data to inform strategy. Soft skills include communication, creativity, collaboration, and adaptability.

Social Media 86

Social Media Social Media Management Skills Survey 86

Hootsuite

MAY 1, 2023

Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. This helps promote collaboration while reducing redundancy and duplication of effort. Are you looking to create a more efficient social media workflow? Not your usual creative self?

Template 134

Template Templates Social Media Tips 134

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

DECEMBER 22, 2022

As we surveyed the social landscape, we classified networks into two different categories–engagement and awareness. These networks, like Facebook, Twitter and LinkedIn, are primed for community-building posts. We learned a lot from taking a new approach and hopefully, you can learn from our strategic wins–and mistakes.

Strategy 108

Strategy Metrics Team Social Media 108

Buffer Social

NOVEMBER 17, 2021

Learn From Your Customers (and the Data) A good starting point is paying attention to what your potential customers are talking about. Send out a more formal survey via your newsletter, I recommend making it a short one so folks answer. Here are a few ideas that I’ve seen work for individuals and businesses over the years.

Small Business 91

Small Business Social Media Tips Content 91

Sprout Social

DECEMBER 6, 2023

B2B influencer marketing is a strategic approach where businesses promote their product or services through collaborative partnerships with subject matter experts within a specific industry. Most social platforms have their own professional communities, both formal and informal.

B2B 119

B2B Influencer Brands Marketing 119

Sprout Social

MARCH 29, 2023

This data underscores the importance of using social in your recruitment efforts. By sharing vital insights, these teams can collaborate to build a social media recruitment strategy that overcomes a company’s most pressing recruitment roadblocks and fills open roles with world-class talent. It’s a win-win.

Social Media 101

Social Media Strategy Team Review 101

Hootsuite

SEPTEMBER 28, 2020

In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers and conduct in-depth interviews with leading brands to uncover the value organizations find when they invest in social. They’re nearly twice as likely to also connect with communities, employees, and partners. Integrate cross-channel data.

Marketing 144

Marketing Committee Health Care Organization 144

Buzz Marketing for Technology

NOVEMBER 9, 2011

A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. If the CMO’s lacked ROI confidence, then just imagine what a CFO or CEO survey might have told us! Collaborate with your customers. Lower costs, more revenue – a perfect combination!

Social Media 198

Social Media Jive ROI Press Release 198

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. But social—unlike most communication channels— offers an equally, if not more effective solution. When every business has the data they need to improve, we all benefit.”.

Authentication 103

Authentication Analysis Sentiment Tumblr 103

Later

APRIL 12, 2021

According to a survey by Cowen and Company , 47% of social media users saw Pinterest as the primary platform for discovering products and shopping — more than 3 times the percentage of respondents who cited Facebook or Instagram. Create Story Pins to Engage With Your Community. 6: Create Story Pins to Engage With Your Community .

How To 63

How To Collaboration Affiliate network Instagram 63

Sprout Social

JUNE 27, 2022

We surveyed over 1,000 US consumers for the 2022 Sprout Social Index ™ and found that more than one-third want to see more authentic, less produced videos from the brands they follow. Smartsheet is a work management platform on a mission to improve the way teams collaborate. On top of that, consumers also find short-form video 2.5x

B2B 136

B2B Brands Marketing How To 136

Keyhole.co

SEPTEMBER 20, 2023

Keyhole will automatically backfill the data and generate the report in seconds. That way, you can take data-driven actions and improve your products and services according to customer needs. Collaborate with them on co-hosted webinars, workshops, podcasts, or industry surveys. Promote UGC to showcase your fandom.

Reputation 59

Reputation Brands Construction How To 59

Oktopost

OCTOBER 10, 2022

Foster Community on Social Media. Data from social listening software can help you maximize engagement, analyze your competitors, and respond to negative feedback. Social listening can help you understand and take the pulse of your community. From there, you can use the data to better inform your strategy. ?

Brands 75

Brands B2B SEO Influencer 75

Sprout Social

MAY 19, 2021

The Harris Poll, on behalf of Sprout Social, surveyed US consumers and business executives to better understand how they use social media and its impact on organizations. Listening data equips brands with the intel they need to have relevant, meaningful interactions with consumers who are talking about your industry as a whole.

Engagement 136

Engagement Brands Review Influencer 136

Buzz Marketing for Technology

JUNE 27, 2008

collaboration. Collaborative Technology. data center. online communities. 6 degrees of collaboration: 1. BlackBerry. boris mann. change management. citizen journalism. Clay Shirky. collective action. Confluence. conversation. Course Using Wiki. creativity. David Weinberger. Digital Democracy. digitallearning.

Wiki 223

Wiki Net Neutrality Wetpaint SocialText 223

Pixlee

JANUARY 4, 2021

In a 2020 Edleman survey , 22,000+ respondents in 11 markets indicated that “brand trust is more vital than reputation, performance or even how well a brand treats its customers.” Their “Questival” cultivates outdoor exploration in the community through 24-hour scavenger hunts in various locations guided by the brand’s app.

Marketing 53

Marketing Sentiment Loyalty Meeting 53

SocialFish

OCTOBER 21, 2010

I’ve always evangelized the potential of tools like Facebook and Twitter to create meaningful communities and collaborations, but now realize the true opportunity for all of us who spend our days mixing up cocktails of mission and technology: social tools + people = lives saved. Crisis data = people.

Ustream 162

Ustream Wiki SMS Survey 162

Adam Cohen

JULY 12, 2010

Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too. It’s this team that businesses leans on to get hard data on what will happen. The CMO will also want to know the data. 3. “We’ve got data!&#

Research 265

Research Social Media Marketing Retail 265

Convince & Convert

JANUARY 3, 2024

The data shows that 42% of businesses leverage AI-powered solutions for influencer identification and research. The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. The survey was fielded during July and August 2023.

B2B 140

B2B Research Influencer Marketing 140