Pam Moore

JULY 26, 2017

Or are you winging it with a little bit of social spaghetti thrown at the social network walls, hoping it sticks? Customer case study and the power of content marketing planning and organization. Brand architectures that increase ROI and improve efficiencies. Episode Highlights: .

Content 162

Content How To Marketing Case Study 162

Techipedia: Tamar Weinberg

FEBRUARY 11, 2015

What is the value of social media as it relates to retail ROI? Everyone is doing things with respect to social, but in e-commerce, what is the point? Can I even truly attribute social data to return on investment? A recent case study with a large home decor client determined that 15.2% conversion rate).

Social Media 100

Social Media Retail Apparel ROI 100

Oktopost

APRIL 9, 2019

Especially on social media, which is uncharted territory for many B2B brands, it’s going to be increasingly important for agencies to show exactly how a presence on social networks will yield clicks, conversations, and conversions. Here’s where social media reports come in. Reporting on Conversions and KPIs.

Report 95

Report Social Media B2B How To 95

Pam Moore

APRIL 29, 2019

Being a data and ROI junkie I often find myself buried deep in analytics, spreadsheets and conversion funnels. It's easy to get side tracked by all the geekdom in social. From looks (impressions) to listens, comments, likes, follows, retweets, influence scores, views, demographics, insights, conversions and the list goes on.

Metrics 96

Metrics Social Media Marketing ROI 96

Pam Moore

MARCH 19, 2020

Brands get conversational. A continual conversation that earns trust, empowers, inspires and entertains will deliver impact and a positive return on investment (ROI). Data driven decisions will rule and empower them to fully embrace the best of social network curation features such as Instagram TV (IGTV.)

Trends 78

Trends Video Marketing Influencer 78

The Marketing Blog

DECEMBER 10, 2009

Conversations December 10, 2009.10:35 35 pm Criticising Social Media ? Jump to Comments Criticizing social media ? Criticising Social Media ? Awesome bullet points, helps to clarify lots of things for those with questions and give insight into why certain people shove social media away. Thaks for the info.

Social Media 138

Social Media Web 2.0 Startup Case Study 138

Sprout Social

OCTOBER 25, 2022

Connecting brand awareness to ROI can feel like trying to explain how to get from Chicago to San Francisco by foot. However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric. The right social listening tool can help you synthesize that chatter into timely, actionable brand insights.

Strategy 131

Strategy Brands Hubspot Survey 131

Laurel Papworth

APRIL 21, 2012

In this one-day course you’ll get a real taste of the marketing power of the new Social Media campaigns: creating managing and distributing social content through online communities. What are the must-do steps of a successful campaign using Facebook, Twitter and other social networking tools?

Training 76

Training Course Social Media Press Release 76

Keyhole.co

NOVEMBER 17, 2023

But if the conversations have a negative spin, your reputation will suffer, and you can expect to lose some existing and future customers. But you can’t do this unless you are already practicing social listening and can pick up on the trend when it begins.

Examples 59

Examples Brands Sentiment Reputation 59

Hootsuite

DECEMBER 12, 2023

Track mentions, identify opportunities, and encourage brand loyalty by responding to comments and getting involved in conversations. Not for execs on social media. Pick the right networks Where will you post as an executive on social media? For some executives, it may be the only social platform you need.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Firebelly

SEPTEMBER 2, 2010

No longer are customers merely “consumers” of our product, but also of these conversations, making it imperative that we learn the art and science of diffusing conflict … before it erupts. This session will help you put a social media strategy to get the right online reputation leading to greater visibility, buzz, and results.

Social Media 190

Social Media Paid Search Reputation SMS 190

Pam Moore

JANUARY 17, 2018

Please register for the webinar for more details to help your business succeed on Facebook and other social networks in 2018. Organic reach will be awarded only to the absolute best content that drives engagement and conversation. They now will be forced to look again at email marketing, their blog, other social networks.

Facebook 164

Facebook Training Template Templates 164

Kikolani

FEBRUARY 18, 2011

An illustrated guide to the science of influence and persuasion – this in-depth guide covers the affect of reciprocation, committment, consistency, social proof, liking, authority, and scarcity on conversions. A tweet’s effect on rankings unexpected case study – how one tweet led to a #4 ranking.

Mashup 144

Mashup Resources Chemicals SEO 144

Laurel Papworth

APRIL 29, 2012

8 ways to deal with negative criticism online – what happens when your brand receives negative feedback in social media? This section takes the student through 8 different options including best case and worst case scenarios with case studies. Understanding Facebook, Twitter, LinkedIn optimisation.

Class 85

Class Training Social Media Case Study 85

Buzz Marketing for Technology

JUNE 27, 2008

Case Studies. One theme that emerged from these conversations is the pervasive struggle to promote knowledge sharing among various generations of employees. We look forward to seeing you soon on your favorite social networking site! -->. Shaking Hands in a Social Networking World. KM Overview.

Web 2.0 150

Web 2.0 Movable Type Case Study Conference 150

Jason Yormark

AUGUST 30, 2009

He’s done his homework on this one as it’s filled with a ton of real world examples of how a handful of businesses have won and lost in the social media game. After reading the book, I felt more equipped to really take this evangelism to another level by being able to use the stories and case studies to share with others.

Review 209

Review Case Study Postrank Study 209

Bare Feet Studios

MAY 18, 2009

Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Social Media , Strategy > Twitter ROI – Is it Too Popular?

ROI 40

ROI Twitter Upcoming Energy 40

Convince & Convert

MAY 5, 2010

With free membership open to all women, JaneNation combines social networking with opinion collection. Says Lisa Beatty, “We want to bring women into the conversation, but also into the solution. Big companies are starting to follow JaneNation on Twitter , and engage with the community across the social Web.

Social Media 125

Social Media Case Study Strategy Study 125

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Visual.ly ).

Social Media 245

Social Media B2B Marketing SEO 245

Twist Image

NOVEMBER 29, 2011

If you only follow back those who are truly interesting to you, it's a better way to curate content and dive deeper into some of the meatier conversations. This is online social networking. Brands (and individuals) are constantly looking for both best practices and ROI in Social Media (and Twitter is no exception).

Twitter 103

Twitter Press Release Tumblr ROI 103

Laurel Papworth

JULY 2, 2013

Those who do not yet have any social media profiles online will have them set up by the end of the course, more advanced users will be building deeper engagement and conversations. Computer Based Session: Build a business hub on emergent social tools such as Google Plus and Pinterest and LinkedIn Business Pages.

Course 102

Course Social Media Press Release Class 102

Buzz Marketing for Technology

JUNE 28, 2008

Case Studies. Increasingly, co-workers seem to figure theres no point in walking 10 feet to a colleagues desk and having a brief conversation when a 300-word e-mail mini-essay will do. If managed properly, the use of social media tools such as blogs and wikis can reduce e-mail volumes by as much as 30%. Case Studies.

Sharepoint 189

Sharepoint Wiki Web 2.0 Class 189

Convince & Convert

JULY 19, 2011

Like “buzz,&# “leverage,&# “ROI,&# and “word of mouth” before it, engagement has become the word du jour for marketers. A Practical Case Study of Tracking Engagement. Let me be clear – engagement is about the relationships that impact the return-on-investment (ROI) that your leadership cares about.

Engagement 121

Engagement Metrics ROI Sites 121

Kikolani

OCTOBER 29, 2010

How to sell products via your Facebook page – case studies of pages doing it right and the applications they use. Landing page ROI : getting money to fall back into your pocket – how do you make the conversion process work. Making Money Online / Online Marketing.

Mashup 122

Mashup Resources Directory SEO 122

Convince & Convert

JULY 24, 2011

Lots of newsletters, blog posts, and case studies to consume. Produced by Social Media Examiner, this is the biggest and best Facebook education event ever. But now you can get the straight scoop on what’s happening on Facebook for your business , and you don’t even have to leave your office.

Facebook 110

Facebook Case Study Microsoft URL 110

Convince & Convert

JULY 19, 2011

Like “buzz,&# “leverage,&# “ROI,&# and “word of mouth” before it, engagement has become the word du jour for marketers. A Practical Case Study of Tracking Engagement. Let me be clear – engagement is about the relationships that impact the return-on-investment (ROI) that your leadership cares about.

Engagement 116

Engagement Metrics ROI Sites 116

Diva Marketing Blog

MAY 23, 2012

About Brandswatch : Launched in August 2007, Brandwatch develops tools for monitoring and analysing social media conversations. Joel is the Community Manager at Brandwatch where he is responsible for all of Brandwatch’s presences online, including social networks like Pinterest. Our interview is with Joel Windels.

Social Networking 92

Social Networking eBook Analysis API 92

ProBlogger

JANUARY 1, 2014

That first question is very easily answered; any stats package will tell you how many unique visitors and pageveiws your blog is getting through social channels. You can easily extrapolate that to an actual (if approximate) ROI provided you have an idea of the value you get from, say, each ad impression on your blog. An analysis.

Social Media 49

Social Media Case Study Analysis Social Networking 49

ProBlogger

JANUARY 14, 2013

That first question is very easily answered; any stats package will tell you how many unique visitors and pageveiws your blog is getting through social channels. You can easily extrapolate that to an actual (if approximate) ROI provided you have an idea of the value you get from, say, each ad impression on your blog. An analysis.

Social Media 44

Social Media Content Case Study Creative Commons 44

Buffer Social

JULY 16, 2018

What follows is a lightly edited transcript of the conversation between Hailley Griffis and Brian Peters. Measuring the ROI of your Instagram advertising efforts. CASE STUDY] – Digital Spotlight on Instagram Collection Ads. Let’s dive in! How to listen : iTunes | Google Play | SoundCloud | Stitcher | RSS.

Instagram 75

Instagram Strategy Tips How To 75

Diva Marketing Blog

JANUARY 27, 2011

So I did what any good social media marketer might do, I tapped my social networks. For writing - a quick demo of the conversational style of blogs and social media works wonders. The fear factor in social media stems from not understanding how social media works. Is it fear of comments?

Social Media 75

Social Media Education Questions Case Study 75

Convince & Convert

MAY 12, 2010

I feel like the other guy in the story- will you try social media if I give you some great case studies? Will you embrace Twitter if I can show you ROI? For small business, the costs of social involvement are dwafted by the potential benefit, yet the psychology of stubbornness remains. And that’s just it.

Consultant 121

Consultant Social CRM MySpace Social Media 121

Koka Sexton

APRIL 6, 2015

You can also use the search features available on social networks to search for potential customers. Instead, study their interests and the groups that they are part of. It is of course true that the efficacy of a sales tactic can only be accurately judged by analyzing its ROI. Say, for example, you have joined LinkedIn.

Education 40

Education LinkedIn B2B Banking 40

Koka Sexton

APRIL 6, 2015

You can also use the search features available on social networks to search for potential customers. Instead, study their interests and the groups that they are part of. It is of course true that the efficacy of a sales tactic can only be accurately judged by analyzing its ROI. Say, for example, you have joined LinkedIn.

Education 40

Education LinkedIn B2B Banking 40

Koka Sexton

DECEMBER 20, 2009

The Social 7 An informative (and fun!) weekly video newscast/conversation that covers the week’s top 7 stories in social media marketing from Nick Mendoza, Alex Miller and Andrea Nowack. Why Brands ABSOLUTELY DO Belong on Twitter From Mashable: Article discussing the benefits and value of brands using Twitter. Leave a comment!

Case Study 99

Case Study Wiki Software List 99

Koka Sexton

DECEMBER 20, 2009

The Social 7 An informative (and fun!) weekly video newscast/conversation that covers the week’s top 7 stories in social media marketing from Nick Mendoza, Alex Miller and Andrea Nowack. Why Brands ABSOLUTELY DO Belong on Twitter From Mashable: Article discussing the benefits and value of brands using Twitter. Leave a comment!

List 96

List Social Media Case Study Wiki 96

Oktopost

SEPTEMBER 11, 2023

We’ll share the metrics you should start measuring now if you want to tie your social content directly to business results. social media) Campaign: The title of your campaign (i.e. recruitment video) While this data provides insights, it’s limited in understanding your audience and conversion drivers.

Social Media 138

Social Media Metrics How To ROI 138