Diva Marketing Blog

NOVEMBER 6, 2014

Understanding that women gain strength and the comfort from the stories they share and are shared they used digital and social networks to tell the #StoriesoftheGirls . So, that said we measured the growth in mammogram appointments (up over 10% across the system), web site visits, and engagement in the conversation (social media).

Health Care 108

Health Care Case Study Study Campaign 108

The Realtime Report

MAY 8, 2014

The social media world is buzzing with information about the right social networks for the teen demographic, much of it focusing on Snapchat’s ephemeral messages and Instagram as a visual way to communicate among friends. Users post collages about what they love and get feedback from the PicCollage community.

Case Study 195

Case Study Engagement Study Social Networking 195

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. For retail brands, social commerce opens up a new pathway to purchase.

Retail 104

Retail Social Media Brands Tips 104

SocialFish

NOVEMBER 12, 2010

Due to a large number of associations and other organizations using social media such as YouTube, Facebook, and Twitter for marketing campaigns and public relations, employers are increasingly seeking those who have social media knowledge and skills. Such specialized degrees always look impressive on a resume.

Organization 229

Organization Social Media Social Media Management Skills 229

Pam Moore

MARCH 31, 2017

I am thrilled to announce that Social Profit Factor is finally here! It is THE social media training academy for small business owners, entrepreneurs, marketers, CMOs, CEOs, directors, recruiters, sales professionals, real estate agents, speakers, authors, network marketers, artists, franchisees, franchisors and YOU!

Training 165

Training Social Media Brands Small Business 165

Pam Moore

APRIL 29, 2019

Social Media is About Humans Connecting to and Growing With Other Humans. Underneath all of the bits, bytes, and likes we can't forget why we like social media in the first place. Social networks connect human beings. Read them and then do a sanity check with some of your clients and community members.

Metrics 96

Metrics Social Media Marketing ROI 96

Small Business Mavericks

APRIL 20, 2011

According to an article on My Edmonds News website, small businesses stand to profit more from social media than big businesses or corporations. So what is meant by social media? If your business does business globally, then any of the large networks are worth your attention. About Us What’s a Maverick?

Social Media 156

Social Media Small Business Case Study Press Release 156

SocialFish

MARCH 3, 2011

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Open Community Means Collaborating with a Purpose.

Communities 221

Communities Collaboration Statistics Lurker 221

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This makes it the ideal platform for B2B marketers on social media.

ROI 52

ROI B2B Social Media How To 52

Buffer Social

DECEMBER 14, 2023

  Here are two creators who have mastered the art of sharing industry news through LinkedIn carousels: Girl Power Marketing uses a distinct tone of voice and visual branding to share important social media updates.  It creates a sense of community and shows that the company values its employees.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Harp Interactive

OCTOBER 9, 2009

Social media isn’t always the right tool for the job. Over the last three days, I’ve spoken to four HUGE brands in America that are considering social media for one project or another, and there are many more out there working on how these tools might integrate into their business needs. Not every company needs a blog.

Social Media 232

Social Media Press Release Marketing Widget 232

Buffer Social

DECEMBER 4, 2019

What’s coming to social media in 2020? It can be hard to predict the future, especially for something as fast-changing as social media. Social commerce is one of the hottest trends in social media today, and it looks to have an even bigger impact in 2020. How does social commerce work?

Social Media 98

Social Media Instagram Apparel Groups 98

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. With free membership open to all women, JaneNation combines social networking with opinion collection. It’s on JaneNation. Is this the future of agencies?

Social Media 125

Social Media Case Study Strategy Study 125

The Marketing Blog

DECEMBER 10, 2009

Home About In the Media Entrepreneurial resources Enterprise 2.0 35 pm Criticising Social Media ? Jump to Comments Criticizing social media ? Understand Social Media as a Philosophy and its application as a Culture. Criticising Social Media ? Conversations December 10, 2009.10:35

Social Media 138

Social Media Web 2.0 Startup Case Study 138

Convince & Convert

JULY 5, 2013

Janice Person , Social Media Director for Monsanto , joins the Social Pros Podcast this week to discuss dealing with controversy on social media, respecting transparency, and proactive versus reactive social media strategies. They work alongside media relations and branded communications.

Social Media 140

Social Media Brands How To Case Study 140

Firebelly

SEPTEMBER 2, 2010

Digitalia | Indianapolis Social Media Marketing « 5 Helpful Facebook Places for Business Articles | Main | 5 Helpful Social Search Articles » September 02, 2010 Firebelly at Brainstorming & Social Media Optimization Summits Brainstorming and Social Media Optimization Summits run simultaneously in Dallas, TX from September 15-17.

Social Media 190

Social Media Paid Search Reputation SMS 190

Webbiquity SMM

JULY 9, 2012

Many large companies and government agencies refuse to provide testimonials, authorize news releases or participate in case studies simply as a matter of policy. Blind case studies: write those case studies, just use generic descriptors (e.g., “a large telecommunications firm”) in place of the actual client name (e.g.,

B2B 189

B2B Case Study Telecommunications Study 189

Pam Moore

JULY 26, 2017

Or are you winging it with a little bit of social spaghetti thrown at the social network walls, hoping it sticks? In addition you must be crystal clear on your message so that you can create creative visuals, audio, text, social media posts and even video to inspire and connect your audiences. Episode Highlights:

Content 162

Content How To Marketing Case Study 162

Oktopost

NOVEMBER 12, 2020

Social media marketing is always changing. Not surprisingly, social networks do the same. LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products. Getting started with your Product Page.

LinkedIn 129

LinkedIn Products B2B Review 129

Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Do they care what kind of car they drive?

Research 265

Research Social Media Marketing Retail 265

Laurel Papworth

APRIL 21, 2012

I’ll be teaching a couple of 1/2 day step by step social media course in Perth on 27th April, 2012 while I’m there for the #Media140 conference. Step by Step Social Media. You probably already know a little of Facebook, Twitter and social bookmarking. social media training. to 4.30pm).

Training 76

Training Course Social Media Press Release 76

Ari Herzog

DECEMBER 6, 2010

Ari asked me to offer some insight into being the man behind the curtain of a corporate social media team. In fact, being on social networks is just a small part of our daily routines. In fact, being on social networks is just a small part of our daily routines. Why Do You Want Social Media Today?

Social Media Management 169

Social Media Management Social Media Education Case Study 169

Rebekah Radice

JULY 20, 2015

Do you want to improve social media productivity? Daily activities separate successful social media marketers from their peers. In this article I’ll share six social media habits to improve your marketing. 6 Habits of Highly Successful Social Media Marketers. #1: Thank you Nicole and team!

Social Media 133

Social Media Marketing Study Activities 133

Koka Sexton

MAY 14, 2011

The following table contains the names of over 100 companies and organization that have published their Employee Social Media Policies or Guidelines online… The left side column is the name of the organization, and it is linked to their organizational or corporate home page. Template: Blogging and Social Media Policy.

Policies 111

Policies Social Media Examples Liveworld 111

Waxing UnLyrical

JULY 31, 2013

The Internet is in its 40s, the Web is in its 20s, and social media (in its web manifestation) is in its teens. I think much the same can be said of social business. Social business means so much more to me than a business on Facebook, a business that tweets, maintains a blog, and nurtures an enterprise social network.

Yammer 209

Yammer Microsoft eBook Case Study 209

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Are you a company or do you know a company that has immersed itself in the social media waters and succeeded? As small companies with limited budgets, nonprofits may feel that they are unable to dive into the wide world of social media. Thanks to social media, anyone can make waves. Why social media?

Social Media 172

Social Media Case Study MySpace Yahoo 172

Diva Marketing Blog

NOVEMBER 6, 2014

Understanding that women gain strength and the comfort from the stories they share and are shared they used digital and social networks to tell the #StoriesoftheGirls . So, that said we measured the growth in mammogram appointments (up over 10% across the system), web site visits, and engagement in the conversation (social media).

Health Care 40

Health Care Case Study Study Campaign 40

Convince & Convert

MAY 28, 2014

Contextual Tie In In yesterday’s post, I shared a case study that exemplified that working with celebrities is still a fantastic and viable marketing tactic when done right and when it contextually makes sense. They host blogger events for about 30 bloggers at a time and still obtain a ton of coverage.

Case Study 156

Case Study Marketing Influencer Blogger 156

Pam Moore

JANUARY 17, 2018

Because this is not any different than many of us have been trying to inform, educate and help business owners and social marketers understand for many years. Social media including Facebook is NOT a solution to your marketing woes. They now will be forced to look again at email marketing, their blog, other social networks.

Facebook 164

Facebook Training Template Templates 164

Laurel Papworth

APRIL 29, 2012

If you are a company, government department or organisation interested in social media training for your staff, this three day class held privately at your premises (or we can organise premises for you) suits those looking for a more indepth course. Social Media Workshop Outline.

Class 85

Class Training Social Media Case Study 85

Buffer Social

JULY 26, 2018

Car Next Door is a car-sharing platform that enables customers to hire a vehicle from a community of local owners and its long-term objective is huge. We held a bush dance for our community early on – one of our members catered for it. Scaling trust and engagement through social media. Now that is an audacious goal.

Social Media 59

Social Media Case Study Small Business Team 59

Convince & Convert

JUNE 11, 2014

It takes time to build trust, and the more you have paid your dues to your community, the more you will find people will follow. To develop valuable case studies for people to gain insight from, 2. To give my community members an enjoyable learning experience, and 3. So, why would I help with them? Well, three reasons: 1.

Campaign 162

Campaign Google Case Study Badge 162

Bare Feet Studios

APRIL 8, 2009

Filmed at the ING Direct Cafe in Waikiki, Hawaii at the March meeting of the Hawaii Chapter of the Social Media Club. Mahalo for the full discussion, all the link love, and embracing people across the beer and social networking community. Ed supplements his text tweets with photos from his Flickr account too.

Case Study 44

Case Study Study Social Media Twitter 44

Diva Marketing Blog

NOVEMBER 16, 2008

Subtitle : Motrin's We Feel Your Pain Ad Campaign Targeted To Moms: Proof of the Influence of Social Media. In social media style it was uploaded it to YouTube. if McNeil Consumer Healthcare were a social media marketing client how would I advise them? How do you give back to a community? Background.

Case Study 45

Case Study Study Social Media Marketing 45

Laurel Papworth

JULY 2, 2013

Sydney social media course 2013. Walk away with a social media strategy, campaign, tools. Facebook, Twitter, Social Media Dashboards, Google Plus, Social Media Measurement. Sydney Social Media Course . 29 to 31 July – Sydney 3 Day Social Media course.

Course 102

Course Social Media Press Release Class 102

Techipedia: Tamar Weinberg

JULY 15, 2009

The New Community Rules talks about the important role social media has begun playing in our lives. That’s why social media is important. Great content, #2, works across the board for social media. Fortunately, we have social media communities to inspire us. The best part?

Communities 170

Communities Marketing MySpace Yahoo 170

Small Business Mavericks

FEBRUARY 18, 2011

» Is Social Media Spam Here To Stay? Spammers are going to do their best to weasel their way into your social network so that they can push their content higher up in your search results? Isn’t that what social media marketers have been preaching about five years now? About Us What’s a Maverick?

Social Media 93

Social Media Case Study Press Release Small Business 93