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The complete guide to create your employee advocacy content strategy

Sprout Social

Focus on relevant topics that will help your community approach common industry challenges. Case studies. Ask your team members to take people behind-the-scenes of industry events, development trainings or volunteer opportunities. Share educational resources that will inform, engage and spark conversation. Data reports.

Strategy 131
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What to Tweet: Content Tips for Experienced Social Media Managers

agora pulse

One of the recent examples of this comes from @RyanMcCready1 who shared this case study on Twitter, which earned him quite a few engagements and recognition: Twitter threads in action: This is an actual article broken into tweets. Use Twitter threads to share case studies, tutorials, and analysis of recent reports or trends.

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What You Can Learn From Taylor Swift’s New Album Instagram Teaser Campaign

Convince & Convert

Which is precisely why Swift has turned to Instagram to tell the story of her upcoming 1989 album in a clever way – a 13-day visual countdown. Align this with insights from your social media communities on their top wishes and questions to aid in your decision making. Others may opt for a countdown when there’s more to communicate.

Campaign 166
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How to Create a Content Strategy in 6 Easy Steps

Rebekah Radice

Then consider the events (monthly and annual) that are important to your company and customer. Brainstorm important dates and events to add to your calendar. (We’ll Each one will create an emotional appeal, share a human side of your company, and help build a community. Upcoming Events. Upcoming promotion.

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#measurePR: Measuring the Networked Nonprofit with Beth Kanter

Waxing UnLyrical

” “How can we help our communities do better?” Beth also shared a great summary of tools often used by nonprofits from her blog, as well as a case study (among many!) 25 (disclosure: I am working with Geoff and Patrick Ashamalla on marketing the event, but also speaking there and think it will be dynamite).

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Case Study: Twitter + Two Weeks = $7000 Raised

Bare Feet Studios

So I am delighted to present a brief case study for your consideration. The latest of these is Twestival , a global event designed to have simultaneous fund-raising efforts in 175 cities to raise money and awareness for better access to clean water. The target recipient was charity:water.

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12 Tips to Organize and Run a Tweetathon

Waxing UnLyrical

There are so many things I’ve learned during the course of this campaign – about blogger outreach, about measurement and analytics, about Facebook Groups, about community building – there are probably a ton of posts waiting to be written. Get your community on board before the tweetathon. Use that to your advantage.