Social Media Network Marketing

JULY 10, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? i'd like you consider specific topics, with specific case studies, because generic advice is seldom right but hard to use. Hi Folks, do you work as an Online Community Manager? Unported License. Social Media Ne.

Industry 62

Industry Social Media Brands Reputation 62

Social Media Strategery

JUNE 15, 2010

community, the people who have helped me in my career, the people who made me believe that openness, transparency, and collaboration in government could be a reality. I realized that the technology and the work didn’t mean anything unless I had a community, unless I connected to PEOPLE. Now, instead of highlighting the Gov 2.0

Gov 2.0 66

Gov 2.0 Wiki Web 2.0 Sports 66

Techipedia: Tamar Weinberg

MARCH 4, 2010

Twitter, he says, “became my way of talking with a community of people.&# More importantly, they’ve created a go-to place or space for community. Roger Smith Hotel also teaches us another thing: you should take advantage of your market by giving them opportunities exclusive to their communications channel. izmantot soci?los

Hotels 245

Hotels Social Media Communities Discount 245

Convince & Convert

MARCH 4, 2010

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Very helpful post, Jay.

Metrics 132

Metrics Strategy How To Tourism 132

Convince & Convert

AUGUST 2, 2010

I’ll be talking about brand community strategy and how to activate your audience. Danny Brown) Tagged as: brand communities , facebook , facebook strategy , facebook success summit , Speaking Engagements Did you enjoy this blog post? link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Facebook 122

Facebook Social CRM Consultant MySpace 122

Convince & Convert

MAY 12, 2010

I feel like the other guy in the story- will you try social media if I give you some great case studies? blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Yet they blindly support tactics like blanketing local zip codes with direct mail pieces (argh). And that’s just it. Im Jay Baer.

Consultant 121

Consultant Social CRM MySpace Social Media 121

Convince & Convert

APRIL 1, 2010

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? So, I peeked at YouTube.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

AUGUST 19, 2010

Allowing for and creating communities. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. "The 3 Amigos: Email, Blogging, Social Sharing" by @jaybaer [link] [link] Bob Cargill Great post! Engaging people in their passions all helps make the business more meaningful. Im Jay Baer.

Social Media 142

Social Media Strategy Tourism Social CRM 142

Convince & Convert

SEPTEMBER 7, 2010

The examples and mini case studies he presents provide insights that leave you nodding your head and thinking you could adopt the same approaches. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] unmarketing Thanks a lot Jay. UNsettling Stratten has a knack for gaps. Seriously honored to be on here.

Review 115

Review Social Media Social CRM Consultant 115

Social Media Strategery

MARCH 1, 2010

I think I’ve been quite lucky in that my coursework in Science, Tech & Society @Stanford has pretty deeply integrated social media, from the study of blogging as a socio-technical phenomenon, to collaborative authoring through class wikis, to case-studies on social media businesses to actually coding/designing social media applications.

Gov 2.0 91

Gov 2.0 Social Media Class Wiki 91

Justin Levy

DECEMBER 6, 2009

Well, recently I was asked to contribute a case study to the WOMMA Metrics Guidebook. As our online presence became stronger and we developed a more engaged community, we began to rank for prime keywords that we targeted as being important for our restaurant to drive business through search results.

Social Media 153

Social Media Case Study Marketing Study 153

Convince & Convert

FEBRUARY 25, 2010

Marketing), ThinkGeek is “all about serving our community. killer case study by @susanbaier) [link] susanbaier Hi Lisa, thanks for the nice comments! killer case study by @susanbaier) [link] [link] Punit Pandey Do You Know Your Customers Enough to Win in Social Media? “Motive&# is a great word for the WHY.

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

JULY 6, 2010

Online consumers are savvy and being open and communicative is vital to reputation management. Showcase the strides that the company has made for the cause, whether this means funds donated, awareness raised, consumers reached, beneficiaries helped, communities improved, etc. Rally third-party endorsers to help share your stories.

CSR 138

CSR Social Media Strategy Consultant 138

Mindjumpers

SEPTEMBER 6, 2010

This could include topline stats on the reach of different channels, user profiles and even case studies to show how other companies are using said channels. Are your employees in charge of company communities ie: Facebook, LinkedIn, Twitter? Are your employees in charge of company communities ie: Facebook, LinkedIn, Twitter?

Policies 235

Policies Social Media Guidelines Privacy 235

Mindjumpers

AUGUST 25, 2010

This could include topline stats on the reach of different channels, user profiles and even case studies to show how other companies are using said channels. Are your employees in charge of company communities ie: Facebook, LinkedIn, Twitter? Are your employees in charge of company communities ie: Facebook, LinkedIn, Twitter?

Policies 230

Policies Social Media Guidelines Privacy 230

Social Media Strategery

JANUARY 26, 2009

I’ve used my own experience as a case study here. You’re in grad school studying Global Communication with a specialization in Middle Eastern Studies? Start a community of all others who are interested in learning more about that topic. You now have a voice. Go start a blog on that.

Gov 2.0 56

Gov 2.0 Social Media Web 2.0 Wiki 56

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. You are indeed the perfect case study. You are indeed the perfect case study. Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. Bravo, man.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. This post is really poetry, as are all his other writings and blog posts. It’s definitely a worthwhile read.

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

JULY 22, 2010

This allows Yelp to strengthen loyalty among Elite Squad members, offers an impetus for wanna-be-members to post additional reviews; and, makes the site content stronger – keeping the broader community active and engaged. link] Yael Davidowitz-Neu Thanks for writing in and congratulations on creating an awesome community!

Social Media 129

Social Media Strategy Influencer Case Study 129

Social Media Strategery

OCTOBER 12, 2008

I’ve worked with clients from across the government who are all seeing social media succeed in helping organizations communicate, collaborate, and share information better than they ever have. Or, should it also be open to other agencies like the FAA or other members of the Intel Community? Where you draw the line? The Whole. :

Gov 2.0 76

Gov 2.0 Wiki Policies Consultant 76

Convince & Convert

SEPTEMBER 20, 2010

Private brand communities vs. Facebook. Two Sides of the Same Coin A remarkable recent study by MarketingProfs, however, pokes a hole in even that notion of B2B and B2C social media divergence. Linkedin Groups vs. Twitter. Podcasts vs. YouTube. link] Jay Baer Thanks for the comment. link] Jay Baer Thanks for the comment.

Social Media 149

Social Media B2B Strategy Consultant 149

Convince & Convert

JUNE 22, 2010

No stack of case studies or conference road trips will do it, either. If you don’t have the obvious social chatter about your brand, you have to make the case that content creation will drive search, which drives traffic, which drives sales. But the job of arm twisting and education can’t come from outside.

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

APRIL 14, 2010

Then, strategize ways you could make those problems disappear by providing better content (as with Geek Squad), faster response (as with Nationwide), or better access to help (as many companies are doing by launching online customer support communities using Get Satisfaction or other systems). Sounds like a great case study.

Social Media 129

Social Media Consultant Health Care Questions 129

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. I'd love to write up a case study on you guys when you're ready. Please keep me posted on your progress. Im Jay Baer.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Viper Chill

APRIL 18, 2011

Strategy One : The Community Pre-Sell. Email Three: The Case Study. If you pick up a copy of my “ 10,000 Subscribers &# eBook then you’ll see a great case study in there which really shows whether my method works. Don’t say I didn’t warn you. Delay after Second Email : 2 Days. The Result.

Blogger 78

Blogger eBook Buy Products 78

Convince & Convert

SEPTEMBER 8, 2010

Nearly all the once mighty, now defunct social network or community sites unfurled and died after being purchased. I think Myspace is a great case study but I don’t think FB has learned from the mistakes. link] jaybaer Is your niche Twilight community worth $580 million now, it culturally relevant on a broad scale?

MySpace 137

MySpace Facebook Social CRM Consultant 137

Techipedia: Tamar Weinberg

JULY 29, 2010

This post didn’t seem to fit with your ethos, but it did prompt me to buy “the new community rules&# on kindle. Reply Michael Cooney August 6, 2010 at 1:18 pm Hi Tamar, When I say ‘Show me’, you could show me a case study of where you have helped another company become more profitable. You usually do.

Products 267

Products Consultant Price Social Media 267

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

By putting effort into the writing process, you reap the benefits of a community that supports you because you lift them through your words. Bloggers who focus on a niche and tackle it are highly respected among their peers and within their communities. Want another tip on how to write well? Read a lot. Tips on self-improvement?

Blogosphere 278

Blogosphere Blogger Comments Tips 278

Convince & Convert

SEPTEMBER 21, 2010

blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Social Media Strategy Worksheet from Jay Baer at Convince and Convert As a social media consultant, I specialize in helping companies create and implement social media strategy. Social media strategy consulting details here. Im Jay Baer.

Social Media 167

Social Media Strategy Consultant Conference 167

Social Media Strategery

MARCH 23, 2010

This shifts the conversation more to highlighting case studies, approaches, strategies, etc. This shifts the conversation more to highlighting case studies, approaches, strategies, etc. People get it. More so, people what to know how to apply it. People get it. More so, people what to know how to apply it. The Whole. :

Social Media 122

Social Media Gov 2.0 Committee Collaboration 122

Convince & Convert

MARCH 9, 2010

Somebody’s “strange&# social network is someone else’s potentially thriving customer community. But, if you think it through, many companies could succeed by participating in this community. I'd love to see a case study on this. And when you stick 100% to the Big 4, you miss those opportunities.

Social Media 135

Social Media Strategy YouTube LinkedIn 135

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

With Twitter being so incredibly large and vast, there are different types of mini-communities. It’s why Zappos is always the big Twitter brand awareness case study. I started following people who wrote or commented on the SEO blogs to develop my own Twitter community. Call them cliques if you will.

Twitter 205

Twitter Sports Microblogging HootSuite 205

Convince & Convert

SEPTEMBER 15, 2010

Case studies are one of the most popular forms of collateral. Case studies offer the perfect mix of both. It had the residents buzzing, created a “have to live there&# by those outside the community. I really don’t think you can “build community&#. link] Addoway.com Love the infograph Jay.

Social Media 165

Social Media Strategy Social CRM Consultant 165

Convince & Convert

SEPTEMBER 21, 2010

Expion just compiled 8 case studies with one of our clients, Applebee's. I always share with our developers these studies because it's great to know what our users think of our tool and more importantly our weaknesses so we can improve. I think Facebook pages are a tool that are not given enough credit right now.

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

MAY 20, 2010

Unfortunately, its going to be a long struggle to evolve from the quarterly-based thinking to one of growing a fan base, following, community, etc. There's SOOOO many case studies and results out there to see what's already been done. link] Sadie Harris Are You Suffering From Premature Calculation? shining through.

Metrics 117

Metrics Social Media eBook Social CRM 117

Convince & Convert

SEPTEMBER 1, 2010

The other thing that bugs me (in addition to the clamor for proven ROI) is the need for case studies before companies get involved. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. [link] jaybaer Great comment Kathy, thank you. Excellent tie-in with Outliers. Im Jay Baer.

Social Media 121

Social Media Consultant Social CRM eBook 121

Social Media Strategery

APRIL 2, 2010

Become Part of the Online Community Get on LinkedIn. community as Gov 2.0 Start by reviewing this handy social media strategy worksheet from AIDS.gov, as well as this super list of social media case studies from organizations around the world. Don’t just listen – start engaging too. Events My Gov 2.0 Expo Gov 2.0

Gov 2.0 138

Gov 2.0 Social Media Policies Privacy 138