Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Take a look at the company’s philanthropic endeavors and cause-related initiatives, especially in the area of Corporate Social Responsibility (CSR). Don’t be Shy.

CSR 138

CSR Social Media Strategy Consultant 138

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process.

Social Media 149

Social Media B2B Strategy Consultant 149

Social Media Network Marketing

JULY 10, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Social Media Ne. What People Have To Say About Pervara - Social Med.

Industry 62

Industry Social Media Brands Reputation 62

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Because tools will change.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

APRIL 1, 2010

But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. Yep, that’ll get fans in the seats. So, I peeked at YouTube. Your Web site.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

SEPTEMBER 7, 2010

His “Pull and Stay&# advice; segmenting customers into barrels; platforming; social currency, and other concepts are instantly applicable to real world marketing challenges fitting a wide variety of circumstances. link] UNcanny Insights From UnMarketing | Book Reviews | Social Media … | eBook Reviews [.]

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. You might want to test this. • What about you?

Social Media 157

Social Media Radian6 Strategy SM2 157

Social Media Strategery

MARCH 1, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Grading Social Media Mon, Mar 1, 2010 Prof. In last week’s #SMCEDU chat, we discussed the issue of grading students in classes that teach social media.

Gov 2.0 91

Gov 2.0 Social Media Class Wiki 91

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Social Media? If anything, social media is MORE important for B2B companies than it is for B2C companies. For whom is it more important to have a humanizing social media presence?

Social Media 132

Social Media B2B Company Consultant 132

Social Media Strategery

APRIL 7, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media A Challenge to Government 2.0 Camp, I want you to stop complaining about the policies or the skeptics or the lack of time that are stopping you from doing social media.

Gov 2.0 105

Gov 2.0 Web 2.0 Wiki Case Study 105

Josh S Peters

NOVEMBER 3, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » What do PPC (pay per click) and Twitter have in common? Written on November 3, 2009 by Josh Peters in Social Media 5 Comments - Leave a comment! Is there an example, a case study?

Twitter 100

Twitter Case Study Lijit eBook 100

Convince & Convert

APRIL 14, 2010

Why can’t your social media program do that? The best – and most effective – social media programs aren’t based on promotions and message distribution. That’s understanding that social media success is a long putt, not a tap-in. That’s understanding the difference between selling and helping.

Social Media 129

Social Media Consultant Health Care Questions 129

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. Twitter, he says, “became my way of talking with a community of people.&# Joseph Jaffe , Chief Interrupter of Powered, Inc.,

Hotels 245

Hotels Social Media Communities Discount 245

Social Media Strategery

JANUARY 26, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 So, what can you do to address the myriad reasons for social media being scary? I’ve used my own experience as a case study here. Home About Me Speaking Legal-ese My Team Gov 2.0

Gov 2.0 56

Gov 2.0 Social Media Web 2.0 Wiki 56

Convince & Convert

MARCH 4, 2010

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers.

Metrics 132

Metrics Strategy How To Tourism 132

Social Media Strategery

JUNE 15, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media My Gov 2.0 community, the people who have helped me in my career, the people who made me believe that openness, transparency, and collaboration in government could be a reality.

Gov 2.0 66

Gov 2.0 Wiki Web 2.0 Sports 66

Convince & Convert

AUGUST 2, 2010

I’ll be talking about brand community strategy and how to activate your audience. If you’re looking to bring some clarity to your Facebook efforts, be sure not to miss this illuminating presentation from social media strategist Jay Baer. It will change the way you think about Facebook for business.

Facebook 122

Facebook Social CRM Consultant MySpace 122

Convince & Convert

MAY 12, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Would You Try It With a Fox?

Consultant 121

Consultant Social CRM MySpace Social Media 121

Convince & Convert

FEBRUARY 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You Know Your Customers Enough to be a Social Media Hit?

Social Media 117

Social Media Case Study Strategy Study 117

Justin Levy

DECEMBER 6, 2009

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Social Media Marketing in the Restaurant Business Written on December 6, 2009 by Justin Levy in business strategy , caminito , marketing strategy , social media , social media strategy , word-of-mouth 78 Comments - Leave a comment!

Social Media 153

Social Media Case Study Marketing Study 153

Convince & Convert

JULY 22, 2010

While many businesses are excited about opportunities to reach their customers on the social web, few actually believe they have done so successfully. Avoids Getting Mired in Tactics, Metrics or Technology: The successful firms above recognize that social media should be used as a tool for achieving business goals.

Social Media 129

Social Media Strategy Influencer Case Study 129

Mindjumpers

SEPTEMBER 6, 2010

Follow George on Twitter @GeorgieC and catch her own social media thoughts at: What’s a Girl to Do? Building on my last blog post the Social Media Policy – not just for the big players I felt it was worth sharing some pointers on what should be included if you are drafting this document on behalf of your business or client.

Policies 235

Policies Social Media Guidelines Privacy 235

Mindjumpers

AUGUST 25, 2010

Follow George on Twitter @GeorgieC and catch her own social media thoughts at: What’s a Girl to Do? Building on my last blog post the Social Media Policy – not just for the big players I felt it was worth sharing some pointers on what should be included if you are drafting this document on behalf of your business or client.

Policies 230

Policies Social Media Guidelines Privacy 230

Social Media Strategery

MARCH 23, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Who Owns Social Media? In one case, I met with a room full of information security professionals. Everyone viewed “ownership&# of social media differently.

Social Media 122

Social Media Gov 2.0 Committee Collaboration 122

Social Media Strategery

OCTOBER 12, 2008

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media What Makes Government 2.0 There are several fundamental differences between implementing social media behind the firewall in the government as opposed to a Fortune 500 company.

Gov 2.0 76

Gov 2.0 Wiki Policies Consultant 76

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. The article has examples of how social media worked too. In it, he offers some thought-provoking insights into what must be understood before going into social media marketing.

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

MARCH 9, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Taking Social Media Shortcuts?

Social Media 135

Social Media Strategy YouTube LinkedIn 135

Convince & Convert

MAY 19, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why D.I.S.

Social Media 139

Social Media Strategy Consultant Social CRM 139

Convince & Convert

MAY 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Suffering From Premature Calculation?

Metrics 117

Metrics Social Media eBook Social CRM 117

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. The bottom line is that you need to EXPECT to fail in social media.

Social Media 121

Social Media Consultant Social CRM eBook 121

Convince & Convert

SEPTEMBER 15, 2010

Finding and sharing them is the first step toward social media success. And yes, social media allows the giants to become approachable again – but how do you keep finding those stories to share and encourage clients to share them? I believe we should all view ourselves as Social Media Toddlers.

Social Media 165

Social Media Strategy Social CRM Consultant 165

Social Media Strategery

APRIL 2, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media The “Getting Started with Government 2.0” is about more than just social media. Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0

Gov 2.0 138

Gov 2.0 Social Media Policies Privacy 138

Convince & Convert

APRIL 22, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Media Too Big For Its Britches?

Social Media 129

Social Media Social CRM Loyalty Web 2.0 129

Convince & Convert

JUNE 8, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Ready for the Opportunity Economy?

Social Media 129

Social Media Foursquare Consultant Airlines 129

Convince & Convert

SEPTEMBER 8, 2010

Nearly all the once mighty, now defunct social network or community sites unfurled and died after being purchased. The tools of social media always change. And that’s why your social media strategy must be tools-agnostic. It never captured the social media market. The goals shift.

MySpace 137

MySpace Facebook Social CRM Consultant 137

Techipedia: Tamar Weinberg

JULY 29, 2010

Yet with social media, there’s a perception that it’s easy to score freebies. Social media has introduced incentives to the online space, encouraging others to connect with your business. And unfortunately, social media is at fault for breeding this mentality and causing it to spread.

Products 267

Products Consultant Price Social Media 267