Buzz Marketing for Technology

JUNE 27, 2008

Are you involved in setting the direction for your companys IT budget or strategy? How To Create A Know-It-All Company. Heres how some companies convinced individuals to share best practices. operations for the company (and a recruiter himself), weeds out people who blame others. Network Monitoring. Disaster Recovery.

Company 122

Company How To Case Study Mobile 122

Pam Moore

AUGUST 17, 2020

If you think LinkedIn is just for finding a job, you are missing out on opportunities to ignite brand awareness, build community, earn trust with your target audience, and grow your business. There are also more than 50 million companies setup on LinkedIn. More than 50 million companies are setup on LinkedIn.

LinkedIn 78

LinkedIn Tips Brands Training 78

Idaconcpts

JUNE 4, 2014

Because you want your website to scale easily to tablets and other mobile devices. With so many people switching over to mobile messaging, it’s easy to think that your focus should be on getting people to give you their cell numbers so that you can send them SMSes whenever you have a sale or an update. Website Design. You know this.

Marketing 151

Marketing Case Study Smart Phone SMS 151

Convince & Convert

JUNE 14, 2013

Greg Gerik , Social Media Leader for the Global E-Transformation Team at 3M , joins the Social Pros Podcast this week to discuss managing a diverse and international company’s social presence, innovation through product diversity, and why he wants to move away from being associated entirely with social. Greg Gerik, 3M @ggerik.

Case Study 119

Case Study Community building Social Media Skills 119

Firebelly

SEPTEMBER 15, 2011

The short answer: “The powerful lineup and sheer diversity of timely topics covering the entire spectrum of social gaming, mobile, search and social all under one roof. Plus, the cool San Fran-based Rickshaw Bags case study.&#. #1. Much like my company’s approach – it’s about the results. Toddy Tweedy.

Klout 178

Klout Case Study Conference Mobile 178

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. ” -@sdgully ( tweet this ).

Activities 143

Activities Social Media Mobile Geotagging 143

Small Business Mavericks

FEBRUARY 27, 2011

If you’ve been sleeping lately and haven’t heard about the new mobile “barcode&# device called QR Code , then allow me to be the first to give you a heads up. I think QR Codes represent the future of online marketing – at least, the future of mobile marketing. About Us What’s a Maverick?

Small Business 117

Small Business Case Study Press Release Mobile 117

Convince & Convert

APRIL 4, 2014

Ultimately, @MarcJacobsIntl and its fan community succeeded in pleading to @Staples for help. The company humorously leveraged Storify to chronicle its #nokeyboardnoproblem experience. So, what can companies learn from this April Fools’ #nokeyboardnoproblem “fiasco?” Social Media Case Studies' Bonus points?

Storify 75

Storify Tweetdeck Case Study Embedding 75

Convince & Convert

MAY 31, 2013

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Four Your Information.

Case Study 132

Case Study ROI Social Media Team 132

Firebelly

SEPTEMBER 2, 2010

In today’s competitive environment, it takes a fierce marketing strategy to position your company and communities ahead of the competition; and this session will equip you to make-over your existing marketing plan into a Super Model of success. We look forward to seeing you in Dallas!

Social Media 190

Social Media Paid Search Reputation SMS 190

Twist Image

OCTOBER 23, 2012

But, in the world of the real-time Web, mobile devices, Twitter , Facebook updates, YouTube videos and the like, what once was a brand's most powerful tool to communicate directly with consumers, suddenly becomes its worst nightmare. communications. corporate communication. crisis communication. global community.

Case Study 106

Case Study Press Release Mobile Study 106

Harp Interactive

OCTOBER 9, 2009

Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. Build community platforms around real communities of shared interest. Help companies participate in existing social networks, and build relationships on their turf. Collect case studies of social media success.

Social Media 232

Social Media Press Release Marketing Widget 232

Convince & Convert

MAY 3, 2013

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners.

Social Media 132

Social Media Retail Education Airlines 132

Buffer Social

NOVEMBER 12, 2019

When researching this episode, we came across a really interesting case study of HostGator, a web hosting service, and how they approached Black Friday / Cyber Monday. Thanksgiving Day, then there’s Black Friday, Small Business Saturday, and Cyber Monday, which some companies extend for the whole next week. .

Social Media 67

Social Media SMS UGC Marketing 67

Convince & Convert

JANUARY 27, 2015

Such is the case with Bhakti Chai , this month’s case study of marketing done well. Bhakti is a nationally-loved chai tea company based out of Boulder, Colorado. One of Bhakti’s initiatives for 2015 is to tour in a mobile Tuk Tuk and sample their chai at different events across the nation. Breathe it.

Case Study 60

Case Study Marketing How To Influencer 60

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265

Research Social Media Marketing Retail 265

Pixlee

JUNE 21, 2021

Editor’s Note: Community is everything to us at Pixlee. We’re thrilled to welcome our community of #PixleePros in our latest series “Send Tweet: Insights From the #PixleePros.” So I kind of got more hands-on experience with Bank of America and Big Brother, Big Sister, and really cool companies like that.

Class 95

Class Authentication Newsletter Communities 95

Convince & Convert

JULY 12, 2013

From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. “Companies have listening all wrong, for the most part.” Their social media strategy is, therefore, not wholly centralized as it might be with a less colossal company.

How To 152

How To Banking Social Media Case Study 152

Hootsuite

JULY 2, 2019

Or, it can mean that employees share the company culture online. It’s not just the company that benefits. Even more people (65%) trust a company technical expert. LinkedIn found the employees of a company tend to have 10 times more followers than the company itself. Employees get something out of advocacy too.

Social Media 111

Social Media Guidelines HootSuite How To 111

Convince & Convert

APRIL 26, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. This, they hope, keeps it authentic.

Authentication 138

Authentication Nielsen How To Case Study 138

Convince & Convert

JULY 12, 2013

From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. “Companies have listening all wrong, for the most part.” Their social media strategy is, therefore, not wholly centralized as it might be with a less colossal company.

How To 140

How To Banking Social Media Case Study 140

Keyhole.co

JANUARY 27, 2023

For starters, you can easily find and connect with the B2B community. TikTok allows content creators to make videos in different time durations, letting them showcase their products, share case studies and give a sneak peek at their company’s culture. But don’t start delivering your sales pitch.

ROI 52

ROI B2B Social Media How To 52

Firebelly

AUGUST 18, 2010

Youll learn how to identify your content assets, use a push and pull approach, the social platforms that can work for you, a review of the monitoring tools, and see case studies of companies doing it right. You can find Firebelly speaking at the following sessions.

Paid Search 135

Paid Search Reputation SMS Conference 135

Later

JANUARY 27, 2021

Now, when one of your followers clicks on the link in your bio, they’ll be taken to a web and mobile-optimized landing page — creating the ultimate shoppable Instagram feed. Read our case study with the beverage brand. #2: The best part? Want to learn more about how Collective Art Brewing uses Linkin.bio? 2: Well+Good.

Feed 56

Feed Feedly Instagram How To 56

Convince & Convert

MARCH 1, 2016

Through our consulting practice here at Convince & Convert, my colleagues and I discovered that customer service is being disrupted in the same ways and for the same reasons that marketing has been disrupted – mobile, Millennials, social media. 80% of companies say they deliver superior customer service. But you do.

Posterous 60

Posterous Case Study Buy Research 60

Sprout Social

MAY 25, 2016

With Scope, not only can you review and share desktop and mobile previews of your own emails, but you can also take an email you’ve received and use the Code Inspector tool to look behind the scenes and see how they pulled it off. Maybe someone else at the company does it, or maybe you use free templates. Sublime Text.

Tools 111

Tools Marketing Template Templates 111

Convince & Convert

AUGUST 7, 2015

Equal parts unique and useful, the campaign’s success is now bringing it to an unlikely place: the windows of the company’s new Chelsea location in New York City. Here, we’re right in the community.” The company also tapped Periscope on August 5 to show fans the displays, as well. 7itdsjovZ8.

Retail 60

Retail Campaign Curation Newsletter 60

Writtent Blog

FEBRUARY 14, 2014

This is a vibrant community for agile, growth-obsessed marketers and developers to connect, share and get inspired. Quora’s community of resident braniacs compiled this renowned list of hacks that you know will work in the field. This collaborative blog is penned primarily by marketers at “the world’s fastest growing companies.”

Resources 111

Resources Startup Marketing Handbook 111

Pixlee

JANUARY 8, 2018

The numbers for the event are staggering: 184K+ in total attendance, 4K exhibiting companies, and 1.2K This one focuses on a few of our favorite things, namely how social media, viral and influencer campaigns dominate today’s mobile strategy. Case Studies: Rewiring Retail for the Digital World. Social Impact of Sports.

Conference 40

Conference Retail Sports Travel 40

Writtent Blog

MARCH 10, 2014

These questions, and many more, were answered in the following case studies from leading marketing agencies. The content would be implemented and publicized by hospital, employers, and other companies. Or what if you’re trying to create simple, accessible content around a really complex and technical product?

Content 85

Content Marketing Energy Case Study 85

Ari Herzog

SEPTEMBER 30, 2010

Summary : Co-founder and partner at Bonsai Interactive, offering smart marketing and social media business solutions, as well as mobile applications and social education. Founder of the 12for12k Challenge, a community-driven social media charity initiative to connect globally and help locally. Community management. FourSquare.

LinkedIn 89

LinkedIn Radian6 Education Fashion 89

Laurel Papworth

DECEMBER 17, 2009

The Media Survival Guide has a bunch of sections with pieces from Industry Head, a panel, case study, future directions etc in Out of Home, Search, Direct Marketing, Web, Print, TV Radio, Mobile, Events/Experiential and Social Media. Venessa Paech, Community manager, Lonely Planet @venessapaech. click for full size.

Industry 64

Industry Social Media Influencer Mobile 64

Convince & Convert

JUNE 8, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. So, my question Jim, is if all of these companies are being bought and rolled up into enterprise software platforms, Oracle , Salesforce.com , etc.

Publishing 118

Publishing Case Study Buy Company 118

Convince & Convert

JANUARY 26, 2012

see the killer mobile app ) In addition to a briefing by the host committee, we were exhorted to help make Super Bowl 46 in Indianapolis the “most connected” Super Bowl ever. Should companies also publish the rationale every time they send a targeted coupon in the mail to high efficacy consumers based on past purchase history?

Klout 122

Klout Committee Hosting Storify 122

Convince & Convert

AUGUST 25, 2011

Where this gets particularly important is when companies send multiple attendees. If you and your co-worker(s) are going to the same event, act as though you ARE NOT from the same company. But it doesn’t do you, Phil, or your company any favors to overlap learning and relationship-building. You want more meat, less bun?

Eventful 128

Eventful Social Media B2B Conference 128

Techipedia: Tamar Weinberg

OCTOBER 18, 2011

That’s why at Signal , we’ve dedicated a piece of our business to providing an affordable and simple product to help small businesses leverage mobile marketing, social media and email to grow and nurture their customer base. For example, Food Should Taste Good is a small company focused on making healthy snacks that taste good (duh!).

Small Business 206

Small Business Compete Mobile Tools 206

Convince & Convert

MAY 12, 2010

I feel like the other guy in the story- will you try social media if I give you some great case studies? Could I get you to reply to the people who like you and your company on Facebook if we can demonstrate that it strengthens your brand recognition? Will you embrace Twitter if I can show you ROI? And guess what? He LOVES them.

Consultant 121

Consultant Social CRM MySpace Social Media 121