Case Study Comments Social Media Social Networking 
Waxing UnLyrical
MARCH 26, 2012
Since OA already has a robust social media presence, our task was not to add to its social media plan, but to supplement it via blogger outreach. Since we didn’t need to focus on promoting the campaign in social networks per se, but were focused on blogger outreach, we did a ton of research.
Hootsuite
DECEMBER 12, 2023
Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. Not for execs on social media.
Social Media Strategies Summit
SEPTEMBER 22, 2023
And when one in three consumers prefers to contact brands via spoocial platforms, it’s clear that social media should play a key role in your customer care strategy. Image source To help you determine what that looks like, we’ve created a 10-step process to deliver five-star customer service on social media.
SocMed Sean
NOVEMBER 22, 2011
Working in social media in my day job and my night job, I spend a LOT of time around social media geeks. The other day, I overheard an entire conversation that was so full of social media lingo and jargon that it was like a whole new language. Have a funny story about social media jargon?
Sprout Social
APRIL 4, 2017
Depending on where you stand, social media algorithms are either the best thing since sliced bread or the bane of your existence. For the social media marketer who’s reaching half the amount of their audience as they did five years ago, they aren’t so great. What are Social Media Algorithms?
Unmetric
AUGUST 28, 2019
Social media listening goes beyond just looking at your emails and notifications for @mentions of your brand. To avoid such mishaps what you need is a social media listening tool. Is there a difference between social media monitoring and social media listening? G2Crowd Rating: 4.1.
SocMed Sean
FEBRUARY 5, 2016
You know them…the social media “experts”, “wizards”, or “gurus” who are just too important to make time for the “little people” of the world. Social media gurus who behave in anti-social practices are the slimy, smarmy used-car salesman of the digital marketing space.
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