Case Study Collaboration Events Marketing 
Buffer Social
JUNE 8, 2022
One of the most tried-and-true social media strategies is to build a content calendar around celebrations, events, and holidays. This is especially the case for UK-based gifting company Letterbox Gifts. Their robust calendar of events unlocks a regular heartbeat of content ideas, promotions, and new customers.
SocialFish
MARCH 9, 2011
This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book.
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Sprout Social
FEBRUARY 3, 2022
Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?
Sprout Social
OCTOBER 11, 2022
Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend. More than two-thirds (68%) of marketers report their organization already has an advocacy program. As one marketer said, “You need a lot of content to support a program. Case studies.
Sprout Social
APRIL 6, 2023
Calendars can also help streamline collaboration and track marketing performance. Let’s dig into the purpose of a content calendar, the role it plays in content marketing and how to create an effective content calendar. A content calendar is a framework used to effectively manage your content marketing program.
Waxing UnLyrical
MAY 9, 2016
C1 (Corollary) Case Study: AmEx – Small Business Saturday. More importantly, it drove real results for small businesses across the country that day,” says Mark Taylor in this D&AD case study. C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers.
ProBlogger
FEBRUARY 5, 2014
Marketing dollars were still being spent in the traditional sense. From sharing fashion finds for the love of it, to collaborating with big-name partners, Carly ensures her posts are not just readable, but useful too. “I Readers who come back day after day respond very well to my “life event” updates. No followers? No problem.
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