Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: .

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Campaign Social Media Brands Apparel 91

Sprout Social

OCTOBER 19, 2022

Sometimes brands partner with creators for specific campaigns or launches. For example, in my previous work as a social strategist, I developed a list of creators and influencers to reach out to for product launches. Often, because they are your fans, they’ll be more than willing to do it for free or in exchange for products.

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Campaign Content How To Influencer 106

Keyhole.co

NOVEMBER 9, 2023

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What influencer marketing goals can be set for holiday campaigns? But let’s start with the basics.

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Metrics Influencer Campaign CPA 52

Sprout Social

SEPTEMBER 22, 2021

Social media campaigns are living, breathing things. In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Social drives game-time decisions for campaigns.

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Campaign Hashtag Analytics Metrics 121

Sprout Social

AUGUST 17, 2022

The same rings true for people asking for product recommendations. . Likewise, native social analytics primarily focuses on direct @mentions and @tags. These alerts can give you a head start on understanding your competitors’ positioning, promotions and campaigns. The problem?

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Campaign Social Media Tools Hubspot 125

Hootsuite

NOVEMBER 24, 2022

Last year, UK-based sustainable underwear brand and Hootsuite customer Pantee won Black Friday with a campaign that broke convention and raised awareness of unsustainable impulse buying. Flipping the script with a ‘Blackout Friday’ campaign. What is Pantee? pantee_uk We launched a business in lockdown!

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Campaign Brands Fashion HootSuite 89

Sprout Social

OCTOBER 4, 2023

What was the ROI of your influencer campaign? How are people responding to a campaign? Luckily, there is a light at the end of the ask-hard-questions tunnel: Tags in Sprout reports. Sprout’s Tagging feature has changed the reporting game for many brands. How does one topic perform on social compared to another?

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Strategy Brands UGC Marketing 123

Sprout Social

MAY 28, 2020

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Campaigns are a chance to switch things up, reach your audience in a new way, create memorable content and make a real impact on top-line business goals. Plan tags and tracking now to report more effectively later.

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Campaign Report Social Media How To 88

Buffer Social

OCTOBER 29, 2021

To cut through the noise of how to best utilize the platform, we’ve gone right to the source and chatted with four women about the most effective Instagram campaigns they’ve ever launched. Part of the reason this campaign was so successful is because this information is not widely shared.

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Sprout Social

APRIL 29, 2024

This shows that when influencers showcase a product or brand, their followers trust their recommendations and take action based on their endorsements. In this article, we’ll share how Instagram is growing in the UK, how to identify the right influencers for your campaigns and UK Instagram influencers making a mark in the industry.

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Influencer Instagram Brands Fashion 102

Mindjumpers

SEPTEMBER 3, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Watch out for Danish start-up – bringing you a social work platform What To Include In a Social Media Policy » An Interactive YouTube Campaign By Tipp-Ex Posted by Sara Hansson Sep 3rd, 2010 Tweet YouTube advertising. We can’t get enough of it.

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YouTube Campaign Policies Disqus 233

Laurel Papworth

JANUARY 12, 2023

Top Shelf International launched a sellout campaign of NFTs for an Agave spirit. How can NFTs be used in Metaverse Marketing campaigns for Australian wine and spirits? So similar to the Australian Open, I guess they’ll be geo yeah, geo tagged geo locative, which is around 35 litres of the agave spirit. Hello and welcome.

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Campaign Geotagging Marketing Press Release 59

Later

MAY 13, 2020

Plus, we’re sharing 12 TikTok challenges to inspire your next campaign! aerie Share what you’re doing to stay positive right now by tagging @Aerie and ##AerieRealPositivity. There is a dedicated page accessed through the app where users can browse the hashtag and shop for products. What Are TikTok Challenges? million likes.

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Campaign Hashtag Brands Trends 95

Webbiquity SMM

JANUARY 23, 2024

Retaining your existing consumer base is also, as noted above, much more cost-effective than concentrating entirely on expensive marketing campaigns in hopes of acquiring new customers. Some may not even tag your brand while talking about their problems online. What do you need for better customer retention? A study by Bain & Co.

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Sentiment How To Analysis Trends 142

Social Media Strategies Summit

NOVEMBER 30, 2020

They have witnessed marketing and promotional roles transitioning onto Instagram (as well as other social media channels); 70% of shoppers now turn to Instagram for product discovery. According to the 2019 Influencer Marketing Global Survey by Rakuten Marketing , 99% of consumers discover new products because of their influencers.

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Products Instagram Brands How To 163

Pixlee

DECEMBER 2, 2021

A TikTok campaign run by a brand refers to the strategies and content created by an organization for the video app, and can be either organic or paid. Read on to learn how you can design a simple yet effective TikTok campaign strategy. You might even request that they produce videos on a specific topic related to your product.

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Campaign UGC Hashtag Influencer 52

Later

OCTOBER 8, 2020

When it comes to creating a social media campaign, design is everything. From creative concept to colors and fonts, the design choices you make can make or break the success of a campaign. Social media campaigns can cover almost anything: a new product launch, a giveaway, an event, or even the arrival of a new season. .

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Campaign Tips Instagram Social Media 79

Buffer Social

NOVEMBER 20, 2018

The company sells non-GMO verified, seasoned frozen vegetables and its products are now available in popular retailers such as Costco, Bristol Farms, Kroger, and more. However, as any business in the consumer goods industry will tell you, it can be hard to stand out next to thousands of other quality products.

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Hashtag Campaign Brands Retail 100

Hootsuite

JULY 6, 2022

They’re reporting using features like shopping tags and the Shop tab. Instagram eCommerce refers to using Instagram to promote the selling of products for your eCommerce business. ’ It means buying and selling goods, products, or services over the internet. What are Instagram eCommerce tags? Source: Instagram.

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Instagram HootSuite UGC Influencer 117

Hootsuite

MARCH 8, 2022

This feature is currently limited to specific Product Pins for iOS or Android users in the U.S. In the meantime, unique Product Pin formats, intelligent ads, and other shopping tools make it easy for people to search, discover, and buy your products from Pinterest. Product Pins. Product description. From Rich Pins.

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Features Price Buy Campaign 114

Jon Loomer

FEBRUARY 15, 2023

While there are likely manual solutions and other tools that help you accomplish something similar, I’m using Google Tag Manager to manage my pixel. Let’s go… First, Do This… As mentioned, this post assumes you are using Google Tag Manager to manage your pixel. Create a tag in Google Tag Manager.

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Eventful Aggregator Google Conversation 177

Sprout Social

APRIL 20, 2022

As a business, it’s important to be familiar with these methods so you can use them in your own marketing campaigns. This label gives post-performance data to both the creator and tagged business partners. Use analytics reports like the ones offered by Sprout to measure campaign performance. Sponsored posts and branded content.

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Instagram Badge Influencer Campaign 125

Later

OCTOBER 19, 2018

It’s time to launch your first Instagram ad campaign! And the best news is that an Instagram ad campaign doesn’t blow the budget — all it takes is a little bit of planning, testing, and creativity! The first step to creating your Instagram ad campaign is to focus on what you want to sell or promote, as well as your reasons why.

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Campaign Instagram How To Analytics 61

Ignite Social Media

JULY 27, 2020

There’s the Facebook Pixel, Pinterest Tag, and Snap Pixel, to name a few. LinkedIn has a lightweight Javascript tag; the “LinkedIn Insight Tag”. Now without further ado, the LinkedIn Insight Tag ultimately provides several benefits to advertisers. And it’s uniquely business. Deep, Relevant B2B Audience Insights.

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LinkedIn Advertising URL Campaign 177

Pam Moore

APRIL 6, 2019

The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past. know what people think of your latest campaign?

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Campaign Social Media Content How To 60

Later

JUNE 28, 2021

In both cases, each influencer has grown dedicated communities who trust them and the products they recommend. Need help planning your next influencer marketing campaign? Download our FREE Influencer Campaign Kit to map out your goals, source the right influencers, and more. Length of the campaign.

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Influencer How To Marketing Instagram 133

Sprout Social

MAY 4, 2022

Challenges on TikTok are campaigns (or trends) that invite people to create their own videos based on performing a specific task. Showing off how you use a product (for example, achieving a certain look with a beauty product). Branded challenges are challenge-based campaigns created by a brand. What are TikTok challenges?

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Brands Hashtag Trends Fashion 111

Ignite Social Media

JULY 18, 2022

Additionally, posts with CTAs like “Tag 3 friends to win” might grow your follower count. Every year, our Entenmann’s client has a campaign for their Minis snack products called Mini Acts of Kindness which encourages spreading positivity and good deeds throughout your community for the chance to win Entenmann’s Minis snacks.

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Engagement UGC How To Metrics 183

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. Generate 500 leads within the next month through influencer marketing campaigns. They no longer expect accidental virality by hiring an influencer.

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Metrics Influencer Marketing Survey 101

Sprout Social

MAY 5, 2022

I know what you’re thinking: “I’m pretty sure I understand the benefits of tagging on social media”. We’re talking about Tagging—a game-changing Sprout feature that can demystify the performance of both your inbound and outbound social content. If you’re new to Tagging, we’re here to show you the ropes.

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Campaign Team Report Types 89

Sprout Social

SEPTEMBER 11, 2023

Part-of-Speech (PoS tagging): NLP algorithms identify grammatical parts of speech such as nouns and verbs for each token to understand the syntactic structure of the text. This capability provides marketers with key insights to influence product strategies and elevate brand satisfaction through AI customer service.

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Process Sentiment Analysis Applications 112

Pixlee

SEPTEMBER 17, 2018

For the 30th anniversary of Nike’s “Just Do It” campaign, the sneaker brand made a risky move by taking a stance on a fraught cultural topic. Since then, Nike has faced some backlash by fans boycotting brand products, but these reactions represent only a fraction of Nike’s customer base.

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Campaign UGC Apparel Content 67

Marketing to Serve

DECEMBER 3, 2017

Because it’s so often brought up in the PPC conversation, this guide will take you through the process of creating a remarketing campaign as well as giving you a couple of reasons as to why you should consider starting one. Why create an AdWords remarketing campaign? Remarketing campaigns receive a large number of impressions.

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Adwords Campaign Google Advertising 77

Sprout Social

FEBRUARY 18, 2020

If that’s all you’re keeping an eye on, you’re most likely missing a variety of messages that only mention your brand by a variation of your name or shout out a product. It’s an immediately reactive strategy and pertains to all kinds of talk about your brand: reviews, product questions and even service repair complaints.

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Social Media Strategy Brands Airlines 137

Keyhole.co

APRIL 30, 2024

For instance, if you create content in the IoT space, you might find that reviewing videos of IoT solutions or smart home products garner more views compared to your explainer content on the technical aspects. Influencer insights: Track content creators’ data to optimize your influencer partnerships and campaigns.

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YouTube Tools Analytics Trends 52

Jon Loomer

JANUARY 31, 2024

Custom conversions help answer a question like how many of a specific product were purchased? Here are a few common examples: Purchase Add to Cart Initiate Checkout Complete Registration Lead Search Contact When someone purchases a product on your website, the details of that event can be passed to Meta. Examples Make sense?

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Eventful Conversation API URL 172

Sprout Social

FEBRUARY 8, 2021

To give you a head start, we’ve compiled a list of 10 social media report examples to fuel your conversations with teams across sales, product, finance and more. This is especially useful for customer support teams who want to measure their agents’ productivity and to identify opportunities to improve the customer experience.

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Report Social Media Metrics Team 131