Waxing UnLyrical

JULY 18, 2019

Forbes has found that today’s marketing strategies place a strong emphasis on influencers. Influencers are a critical component of an effective communications campaign. Blurred Lines between Influencers and Brands. Influencers and brand. Your community, your influencers and your customers define your brand.

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Influencer Engagement Fashion Retail 211

Waxing UnLyrical

JUNE 21, 2017

For example when evaluating their weekly video news feature series, The Food Factor , and their PSA campaign promoting colorectal cancer screening featuring Dak Prescott ( #getscreened4dak ), they didn’t have a lot of resources at hand. Every campaign is different, so every meas strat is diff. Quisto Settle , Assistant Professor.

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Research Sentiment Banking Upcoming 183

Waxing UnLyrical

JUNE 26, 2013

While you may be enamored with a wonderful strategy, if you can’t measure its impact, you can’t justify using it. When setting up a campaign, you generally want to follow these five steps: 1. When setting up a campaign, you generally want to follow these five steps: 1. Outline your strategy – make sure it fits the goal.

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Metrics Analysis Compete Groups 243

Waxing UnLyrical

JUNE 12, 2013

Yet, once a marketing strategy is under consideration, an additional layer of analysis is deserved, one that analyzes the way an ad or campaign fits into a holistic view of the customer experience.”. Imagine a campaign for a new cracker. PR creates a messaging strategy to support that.

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Film Metrics Flickr Loyalty 258

Waxing UnLyrical

NOVEMBER 7, 2016

SA is an integrated marketing agency where we focus on creative, innovative strategies that deliver business impact for our clients. What is one Social PR campaign you’re in love with? Take the Master Course, of course But also, study various social media campaigns and see how they use storytelling to gain audience engagement.

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Delicious Banking Campaign Course 163

Waxing UnLyrical

AUGUST 15, 2017

Here’s some of what we talked about: On whether a perfect content strategy exists: A2: No! In August we talked about ways to bring measurement in right at the beginning of your campaign before actually going out to implement your strategy. We welcomed two high profile editors: Jon Gelberg of Inc. August #measurePR was FAB!

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Content Metrics Banking Consultant 188

Waxing UnLyrical

NOVEMBER 30, 2018

One of the most commonly used metrics to measure the success of any content marketing campaign is the number of unique visitors who view the content in a given timeframe. From there you can hone your content strategy to produce more types of content which resonates with your audience. Unique Visits. Inbound Links. Conclusion.

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Metrics Content Marketing ROI 191

Waxing UnLyrical

JUNE 6, 2016

With the media landscape morphing as rapidly and dramatically as it does today, brands know that integrated communication strategies have a greater chance of success. On Think Thanks TV: The Century Foundation – Integrated Communications Strategy. This week, we feature seven such case studies from both sides of the pond.

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Case Study Study Banking Campaign 100

Waxing UnLyrical

FEBRUARY 26, 2014

However, the campaign partners are ITSA Brand Solutions and FrogIdeas. I thought this was an interesting campaign, and wanted to share my thoughts with WUL readers. Recently HCL Technologies (NSE: HCLTECH), India’s fourth largest software services firm, started a global recruitment campaign on Twitter.

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Campaign Authentication Twitter Travel 229

Waxing UnLyrical

JULY 20, 2015

How can you bring some social to your next PR campaign? Why: “The world of influencer relations–like the world of social media–never stops changing,” says Patrick Coffee for Adweek as he introduces us to some tips from Mona Hamouly and the recent #MyAmex campaign. The Blue Key Campaign (Prezi). ” 3.

Case Study 100

Case Study Study Influencer Consultant 100

Waxing UnLyrical

JULY 22, 2016

added by me) – a really practical way to identify and track the right markers for PR programs and campaigns. Identify a specific timeframe or phase of your program/campaign for which you are going to set up a supplementary measurement program – on your own time, if need be. So leave it be for now.

Metrics 100

Metrics URL Campaign Influencer 100

Waxing UnLyrical

AUGUST 10, 2016

On Cinco de Mayo, Snapchatters hopped on the app to turn their faces into giant tacos using Taco Bell’s taco face Lens, which later became the top campaign in the app’s history with 224 million views. Here are three reasons why you should build a visual content strategy today: 1. Visual content boosts social engagement.

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Content UGC Loyalty Hotels 100

Waxing UnLyrical

NOVEMBER 20, 2018

Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. As Communications and PR leaders, we now need to drive strategy through data and tie our efforts back to our organization’s business objectives. Owned Media Readership.

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Nielsen Press Release Metrics Smart Phone 140

Waxing UnLyrical

JULY 27, 2016

Strategy is important, but it must include measurement. So, for example, while strategizing communications around domestic abuse, we might look for statistics such as a 10% increase in women who left an abusive relationship, to support that strategy. ” So, recalling the purpose of the campaign is the most insightful thing I do.

Metrics 100

Metrics Analytics Campaign Journal 100

Waxing UnLyrical

JULY 26, 2018

90% of content campaigns fail to meet business objectives. So when you’re launching your content campaign, the odds are already stacked against you. How do you overcome these odds to make your campaign succeed? Here are 8 reasons why many content campaigns fail, and what you can do to avoid them.

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Campaign Content How To SEO 165

Waxing UnLyrical

APRIL 20, 2016

84% of brands plan to integrate influencers into their current marketing strategy. Agencies and enterprises alike are investing in and executing successful influencer marketing campaigns. The next piece of the puzzle is to establish relationships with them and integrate influencers into your current marketing strategy.

Influencer 100

Influencer Engagement Campaign Conversation 100

Waxing UnLyrical

JUNE 30, 2014

3 Free Tools to Help with Your PR Campaign. Why: What tools do you use to support your campaign goals? 5 Strategies to Build a Network of Bloggers and Journalists . Why: Saying “yes” too often can leach away at, instead of growing, your business. Social Media – I’ve Been Doing It Wrong.

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Small Business Consultant Flickr System 202

Waxing UnLyrical

JUNE 20, 2016

Why: “In the very near future, marketers who ignore mobile and SMS could find themselves and their brands facing the consequences of ignoring reality,” says Matt Janaway as he explores the many benefits of SMS marketing and why you should integrate it into your strategy today. Integrated Communications: Sink or Swim.

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SMS Retail Banking ROI 105

Waxing UnLyrical

AUGUST 8, 2016

Creative social media strategy is my jam. Provide me some goals and I will add in platforms, strategy, intention and a colorful flare to any campaign to help move your brand forward. What is one Social PR campaign you’re in love with? It’s made me a more thoughtful communicator. Social PR grade: A, for A-mazing.

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Module Consultant Course Campaign 100

Waxing UnLyrical

MARCH 21, 2012

Identify what the business objectives for your program/campaign are. Now outline your communication strategy. The most important thing here is to remember that you didn’t work out your strategy first. And that helps inform your strategy, to make it better, and even more effective. For example, if your B.O.

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URL Campaign Exercises Analytics 226

Waxing UnLyrical

JANUARY 11, 2012

Many of you are familiar with the Blue Key campaign that I’ve been working on since last year for my client, USA for UNHCR. So I figured I’d start with a post on one of our most successful tactics that helped achieve the 2011 goal for the campaign: tweetathons. Background. Use that to your advantage. The Champions.

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Organization Tips Hashtag URL 267

Waxing UnLyrical

OCTOBER 10, 2016

I’ve spent over 10 years on the east coast working with non-profits, entertainment and tech clients, perfecting their social media and public relations strategies. ” What is one Social PR campaign you’re in love with? Another campaign that I think is awesome is the #LikeAGirl campaign by Always. Thank you.

Module 100

Module Campaign Journal Retail 100

Waxing UnLyrical

SEPTEMBER 18, 2013

Nurture Campaigns: Add the attendees into your nurture campaign, and carefully pick thought leadership pieces to send them. She manages the company’s Twitter , Facebook , Google+ , LinkedIn , Tumblr , and Instagram communities, contributes to Cision Blog , and assists with content, social strategy, and tactics.

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Eventful Hashtag Community building Tumblr 195

Waxing UnLyrical

APRIL 26, 2012

Social Media and marketing teams have been scrambling to figure out a strategy for Pinterest , and rightfully so – it’s a force to be reckoned with from a branding and a business-driving perspective. This is also a good time though for said teams to re-evaluate their adoption of new networks into their overall strategy.

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Social Networking Flickr Influencer Retail 222

Waxing UnLyrical

MAY 17, 2018

Besides my facilitator’s fresh-faced, late-night gratitude video, there’s something else she did that made the campaign a success and a highlight in my “things I did on social media that made a difference” reel. I made a video in support of our campaign. She demanded accuracy.

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Exercises Creative Commons Issues Groups 205

Waxing UnLyrical

OCTOBER 17, 2016

I’m a Public Relations Consultant whose projects range from communications strategy to business development to branding. What is one Social PR campaign you’re in love with? I’ve been following this campaign for years. I love their mission of empowering girls to change the world and you feel that in their Social PR strategy.

Delicious 100

Delicious Consultant Course Banking 100

Waxing UnLyrical

OCTOBER 31, 2016

I’ve taken lots of notes and lessons for how to approach strategy and measure success from the Virtuoso Course to apply into my work. What is one Social PR campaign you’re in love with? Everything that Dove does with their Real Women campaign. I don’t know many other brands I do this for purely based on a campaign.).

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Authentication Delicious Campaign Course 100

Waxing UnLyrical

DECEMBER 7, 2016

Good reason: Press releases allow you to consolidate messaging and can act as true north throughout a PR campaign. In lieu of a release, we did a few things: We spent one month developing a strategy based on our data that leveraged earned, owned, and social media. Bad reason: Because you’ve always done them… So, why stop now?

Press Release 100

Press Release Startup News Journal 100

Waxing UnLyrical

FEBRUARY 13, 2015

Registrations were the ultimate goal, and they were using campaign tracking in Google Analytics very well. What we did was to ensure the creation of tracking links to the relevant page, so that we could attribute visits and conversions from our efforts – our strategy had a mix of earned, owned and paid media – as accurately as possible.

Analytics 100

Analytics Case Study Proposal Consultant 100

Waxing UnLyrical

DECEMBER 28, 2019

If you’ve been in strategy mode the last several weeks, then chances are you’ve already come up with goals for your organization (or client). If you don’t define these other factors at the outset, then you’ll have no way of knowing, once your campaign draws to a close, whether or not you succeeded.

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Exercises Consultant Journal Energy 155

Waxing UnLyrical

DECEMBER 20, 2012

Pay for a Facebook ad campaign that targets the most likely prospects (who you think will convert to customers). Run traditional advertising campaigns, and include either a call to action, or show the link, for the Facebook Page. Ask friends, family, employees to Like the page.

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Communities Facebook How To Consultant 234

Waxing UnLyrical

DECEMBER 4, 2010

Making the grade I have no doubt that, from a financial point of view, the campaign will reach its goal. But there are so many things that trouble me about this entire campaign. And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm.

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Class Campaign Klout Influencer 233

Waxing UnLyrical

MAY 9, 2016

Why: “While Fisher’s team was somewhat hesitant initially to add an Inbound strategy and tactics to their marketing, today they’re some of the most enthusiastic supporters and promoters of the approach,” as you can read in this Weidert Group case study. C3 (Content) Weidert Group Case Study: Fisher Tank Company.

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Case Study Study Training Collaboration 100

Waxing UnLyrical

DECEMBER 14, 2016

All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. Here are a few tips to nail your PR content strategy: Review your last few campaigns, identify which angles worked.

Nielsen 100

Nielsen Reputation Metrics Exercises 100

Waxing UnLyrical

DECEMBER 5, 2011

For example, bloggers that your company works with consistently over several campaigns. To have a strategy for moving some of your influencers over to the ambassadors side. Justin Goldsborough specializes in digital strategy and education at Fleishman-Hillard , Kansas City, and is immediate past president of Kansas City IABC.

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Influencer Reputation Flickr Loyalty 215

Waxing UnLyrical

APRIL 25, 2012

Online and offline PR can (and should) go in sync and, for a particular campaign like this, engaging the audience through Twitter/Facebook/YouTube could have taken the campaign to a different level altogether. I believe the Bull managed to lure a lot of people in. What do you think? Either way, I’d love to hear your opinion.

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Energy YouTube Travel Campaign 160

Waxing UnLyrical

AUGUST 16, 2012

Bounce utilized a “Likes for charity” strategy in the contest, doing a great deed by donating over $7,000 to the Impact a Hero Campaign, and another sum approximately as large to the Boot Campaign, both of which are dedicated to supporting the American military. It worked, too. even if the scoring system is inexact.

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Journal Compete Team Klout 175