Harp Interactive

MARCH 31, 2010

The client wants to know if their social media campaign is working! They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Social Media Metrics (Grease Monkey) : A plug-in script that soups up your Google analytics to measure social media campaigns.

Analytics 350

Analytics Social Media Trendrr Digg 350

Hootsuite

SEPTEMBER 21, 2023

The moral of the story: any social media statistic from any social media platform can be a vanity metric, depending on the situation. If you’re tracking the ROI of digital marketing, you need to identify vanity metrics specific to each channel to make sure that you can prioritize actionable metrics that align with your unique business goals.

Metrics 107

Metrics Examples Marketing HootSuite 107

Oktopost

SEPTEMBER 14, 2023

To retain these customers, businesses need to adapt to prove their value and the impact they can have on their customers’ ROI. This involves creating highly personalized campaigns encompassing content, messaging, and outreach strategies. And this is even more apparent in the B2B buyer world.

B2B 69

B2B Campaign Statistics Data 69

Firebelly

DECEMBER 4, 2012

100 Fascinating Social Media Statistics and Figures From 2012. By Brian Honigman Here are 100 of the most fascinating social media statistics and figures from 2012 that can help you better understand Facebook, Twitter, Instagram, Pinterest and Google Plus for the coming year. 10 of the best social media campaigns from 2012.

Nielsen 241

Nielsen Social Media Statistics Sentiment 241

Sprout Social

JANUARY 2, 2019

Understanding these goals and metrics will set you up for an actionable, measurable ROI. Based on current statistics , the average person is spending more and more of their time glued to social media versus traditional sites. Seasoned marketers will always set clear objectives before planning or implementing a new social campaign.

Campaign 111

Campaign Social Media Metrics Trends 111

Convince & Convert

OCTOBER 12, 2010

ROI in social media is a luxury. The larger the brand, the more likely they are to use social media without concerning themselves with its dollar ROI, when goodwill for them, is priceless. For the most part, all they have is social media – so ROI is a matter of hope rather than measurable statistics.

ROI 125

ROI Social Media Small Business CPC 125

Sprout Social

MAY 9, 2023

AI-generated ideas can also make your nurture campaigns more successful. Automation AI-driven smart automation empowers social media managers and customer service teams to improve operational efficiency through lexical and statistical-based triggers that drive intelligent workflows. Let’s get to know these technologies better.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Oktopost

SEPTEMBER 14, 2023

To retain these customers, businesses need to adapt to prove their value and the impact they can have on their customers’ ROI. This involves creating highly personalized campaigns encompassing content, messaging, and outreach strategies. And this is even more apparent in the B2B buyer world.

B2B 62

B2B Campaign Statistics Data 62

agora pulse

JUNE 13, 2020

If your resources are limited, focus your time targeting the people who will help you garner the greatest ROI for your campaigns. Or you can combine powerful queries and historical data to uncover audiences, find relevant content, and plan campaigns. Keyhole’s dashboards are easy to read and share, too.

Analytics 204

Analytics Tools Twitter Hashtag 204

Kikolani

AUGUST 2, 2011

Featured Post – Social Media ROI with Google Anlaytics 5. To help you decide the best network to choose, here’s a breakdown of three top Q&A networks in terms of statistics, features, and functionality. This month’s featured piece just went live today and is part of the 2011 Conversion-Fest Blogging Contest.

ROI 126

ROI Social Media Google iPad 126

Kikolani

JANUARY 26, 2010

The most popular topic at #SMAZ was the measurement of social media influence and the elusive ROI – Return on Investment. He also gave an example of a powerful video campaign that charity : water used to illustrate the importance of clean drinking water. Social Media ROI. Measuring Social Media Influence.

ROI 114

ROI Social Media SEO Tips 114

Sprout Social

JANUARY 9, 2024

Predictive analytics: Used to predict future trends and outcomes based on historical data using statistical models and forecasting techniques. It is limited by historical data and predictive variables, which can make the suggestions obsolete by the time you put them to use for a campaign. What are the four pillars of AI Analytics?

Analytics 114

Analytics Sentiment Analysis Patterns 114

Oktopost

SEPTEMBER 12, 2023

Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business. Sources include your website, email campaigns, ads, surveys, social media, or customer interactions.

Data 124

Data B2B How To Metrics 124

OnlineRockersHub Marketing Blog

JANUARY 24, 2020

Despite all the benefits influencer marketing is throwing in the business world, some people are still holding on a back seat because they feel afraid to take the plunge of integrating influencers into their brand marketing campaign. To add more to the understanding, in recent times Buffer has added more dimension to social media statistics.

Influencer 82

Influencer Marketing ROI Metrics 82

Oktopost

MAY 23, 2023

A social media strategy that includes content repurposing is simply more rewarding, as well as offering a higher ROI on content creation. Leveraging social media statistics to inform how you repurpose your content is very important. Repurposing content isn’t just about giving it a new life, but new scope.

Social Media 91

Social Media Content Marketing ROI 91

Sprout Social

APRIL 25, 2024

Social media campaign brief A well-orchestrated social media campaign requires more than just brand consistency. This social media campaign brief template encourages you to incorporate insights from across your organization. Download the template 3. Download the template 4. Get the template 14.

Template 53

Template Templates Social Media RFP 53

Oktopost

JANUARY 13, 2020

Here are a few statistics about the viewership you’re likely to encounter there: Over 300 million monthly active user discussing over 400,000 different question topics. What Types of Campaigns Can I Run? Brand Awareness: Success in this campaign would be measured in brand awareness and engagement metrics.

B2B 119

B2B Advertising Campaign Statistics 119

Social Media Strategies Summit

NOVEMBER 30, 2020

The critical question is whether you’re a part of this statistic. Successful brands are already tapping into every angle, including creating amazing stories, posting content regularly, promoting user-generated content, and coming up with interactive branded hashtag campaigns. It’s expected to generate 6.8 billion U.S.

Products 164

Products Instagram Brands How To 164

Keyhole.co

APRIL 3, 2024

Understanding Twitter’s potential for business Kickstarting a Twitter marketing campaign is more than throwing tweets into the digital abyss and hoping for the best. Employ branded hashtags : Create a unique hashtag for your brand or campaign. Monitor and engage : Pay attention to how your hashtags perform.

Strategy 52

Strategy Twitter Tips Marketing 52

Koka Sexton

MAY 28, 2023

Avoid Spam Words : Stay away# Let’s find some statistics to include in the rewrite. search(“statistics on effective email subject lines”) Recent stats related to email for B2B Marketing There are 4 billion daily email users, and this number is expected to climb to 4.6 billion by 2025.

Statistics 52

Statistics Construction Report B2B 52

Ignite Social Media

JUNE 1, 2022

source: www.eventmanagerblog.com/event-statistics. Now how do you launch your influencer marketing campaign successfully for virtual events? Ensure the influencer’s audience has similar characteristics and behaviors as your target audience Set specific goals for each influencer to track metrics and ROI. Read more here.

Eventful 161

Eventful Social Media Marketing Influencer 161

Oktopost

AUGUST 4, 2023

The metrics don’t lie – take a look at our top employee advocacy statistics if you need a little extra convincing. That high ROI is reserved for businesses that can really motivate their employees in the same way you need to motivate customers toward loyalty. The key to effective employee advocacy is longevity.

ROI 62

ROI Real Estate Team Social Media 62

Oktopost

AUGUST 10, 2023

While most marketers acknowledge that understanding their audience is key to any successful marketing campaign, a recent study shows that only 42% know basic demographic information about them. You’ll see which campaigns are most successful, which topics drive the most interest, which platforms are working best for your brand, and more.

Social Media 62

Social Media B2B Sentiment How To 62

Oktopost

AUGUST 4, 2023

These metrics don’t lie – take a look at our top employee advocacy statistics if you need a little extra convincing. That high ROI is reserved for businesses that can motivate their employees in the same way they motivate customers toward loyalty. Jump to Section Why Turn Your Employees into Advocates?

ROI 48

ROI Loyalty Embedding Metrics 48

Social Media Strategies Summit

OCTOBER 16, 2019

This presents an opportunity for marketers to double down on their Snapchat strategy in order to see a better ROI. This statistic proves that their modern approach to content delivery has created an engaged and loyal audience base. The ‘Taco Head’ campaign shattered a Snapchat record with a whopping 224 million views.

Brands 103

Brands NGO Authentication Campaign 103

The Realtime Report

DECEMBER 16, 2019

Another reason is to deliver a report or campaign results to your company’s executive team. You’ll find that when there are statistics or numbers to be delivered, you’ll see there’s only one number. That key point should be a broad generalization, like “the marketing campaign delivered a high ROI.”. Use Slides Wisely.

Tips 132

Tips Sharepoint Apple Questions 132

Unmetric

NOVEMBER 4, 2019

This role requires a vast amount of social media data mining to get insights on ROI to improve and boost a company’s online presence. That said, the onus lies on the social media analyst to measure social ROI and to set the best courses of action for the entire organization. What tools should a social media analyst know how to use?

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Oktopost

APRIL 21, 2020

These products’ relative market share guarantees the highest ROI of any of the quadrants. Identifying, and using the proper keywords for your campaign will help boost your website’s rankings. Statistically, this upgrade happens every ~2.2 Stars are the Samsung TV and Gatorade of your digital brand.

Marketing 138

Marketing Apple Strategy ROI 138

Sprout Social

MARCH 20, 2023

Short-form video statistics speak for themselves The data behind short-form video doesn’t lie—it’s a winner. How to prove ROI of short-form video Proving the ROI of short-form video will help you get buy-in from your leadership team and gain their trust. more engaging than long-form video (The Sprout Social Index™).

Buy 118

Buy Video How To Template 118

Techipedia: Tamar Weinberg

DECEMBER 20, 2011

Experienced marketers will tell you that customers are much more likely to respond to campaigns that engage them on a personal level. A few statistics…. While only 6% of marketing emails are responded to, SMS campaigns have seen as much as 45% response rates. In terms of rate of response, the simple SMS dominates the market.

SMS 187

SMS Strategy Marketing Discount 187

Buzz Marketing for Technology

SEPTEMBER 27, 2011

Hindered by a small market budget, Beane embraced alternative statistics, or what marketers might call “KPIs”, to find undervalued players. Now more than ever marketers are asked to achieve increased performance (usually this quarter), prove ROI, and demonstrate how a throng of marketing activities generate sales.

Marketing 225

Marketing Loyalty Statistics ROI 225

Bill Hartzer

JULY 3, 2013

taxpayer dollars on two separate social media campaigns: to increase the number of Facebook Likes on their Facebook page. What’s even worse, is that these two social media campaigns were complete flops, with less than 2 percent actually engaging with their posts. Well, there goes another waste of our taxpayer dollars.

Facebook 164

Facebook Buy Campaign Report 164

Oktopost

SEPTEMBER 12, 2023

Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business. Sources include your website, email campaigns, ads, surveys, social media, or customer interactions.

Data 62

Data B2B How To Metrics 62

Firebelly

FEBRUARY 14, 2011

Social Media ROI for Idiots. By Jacquie McCarnan Some companies are still have trouble understanding the return on investment of a well-run social media campaign. 101 Mindblowing Social Media Statistics. 101 Mindblowing Social Media Statistics. and what to avoid like the plague (games on Twitter?).

Social Media 181

Social Media Hubspot Statistics ROI 181

agora pulse

OCTOBER 19, 2017

Statistically, anything over 1% is considered to be a good engagement rate and there are a number of engagements you can measure. If, however, you have a popular product, are running events, or are actively running a campaign, then you may want to monitor this one. It measures the “social” in social media. Post Likes.

Social Media 133

Social Media CPI URL Social Media Management 133

Oktopost

AUGUST 24, 2021

Here are some statistics to back those up. . B2B events intend to accelerate pipeline generation and shorten sales cycles for faster, larger, and more sustainable ROI. These are backed up by more statistics from Sageworld.com which reports: 51% of those who attend these events request a sales representative visit.

B2B 118

B2B Eventful Marketing Conference 118

Hootsuite

JULY 2, 2019

This could mean that employees share information about specific products or campaigns. These employee advocacy statistics spell out exactly how much your brand could benefit from an employee advocacy program. Create a hashtag to promote a specific employee advocacy campaign. What is employee advocacy? Employee advocacy stats.

Social Media 111

Social Media Guidelines HootSuite How To 111