Sprout Social

JANUARY 2, 2019

Consider why your business has a social presence and the business goals you hope to achieve through social media. Understanding these goals and metrics will set you up for an actionable, measurable ROI. The more time your business spends creating content and publishing it, your level of awareness should ideally tick upward.

Campaign 111

Campaign Social Media Metrics Trends 111

Ignite Social Media

OCTOBER 24, 2022

It’s an effective way to stay on top of your social media presence and make sure you are engaging with your audience regularly. The tool also provides some great features for managing social media campaigns, such as the ability to create and track goals, set up automated tasks, and measure results. Not great for larger teams.

Review 78

Review Social Media Management Price Collaboration 78

Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. The core of social media marketing efforts should be the corporate blog. All of the old measurements are moot.&#.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). In addition, brands often spread efforts across multiple platforms for each of their campaigns. Guest post by Anand Srinivasan.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Ignite Social Media

OCTOBER 24, 2022

It’s an effective way to stay on top of your social media presence and make sure you are engaging with your audience regularly. The tool also provides some great features for managing social media campaigns, such as the ability to create and track goals, set up automated tasks, and measure results. Not great for larger teams.

Review 70

Review Social Media Management Price Collaboration 70

Hootsuite

MAY 3, 2021

UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. Bonus : Download a free guide and checklist to help you convince your boss to invest more in social media. Includes experts tips for proving ROI. Campaign source. Campaign medium.

Sample Code 145

Sample Code Social Media HootSuite URL 145

Hootsuite

NOVEMBER 5, 2021

As we look ahead to 2022, here is a recap of the key roadmap themes and the strategic initiatives we’re focused on to help you be successful on social: One Hootsuite: We’re working to provide a cohesive and streamlined user experience with the tools our customers need to be successful. Better understand the impact of your LinkedIn campaigns.

HootSuite 116

HootSuite Notification Hashtag Upcoming 116

Sprout Social

FEBRUARY 2, 2023

Repurpose content efficiently For a small team like Figo, repurposing successful content from their blog and other social networks was key to staying consistent on TikTok. You’ll save your company time and money, and increase your ROI (more on that soon). A hybrid paid and organic social media strategy drives long-term results.

Social Media 110

Social Media Insurance ROI Meme 110

Sprout Social

SEPTEMBER 13, 2016

For some, the social network might not be the right fit, but for millions of others, it’s a must. But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not your Facebook ROI is actually working. What Is Facebook ROI?

ROI 40

ROI Facebook How To Analytics 40

Sprout Social

APRIL 25, 2024

It’s a straightforward process but when you factor in all of your brand handles across every social network, it can become quite the undertaking. Social media campaign brief A well-orchestrated social media campaign requires more than just brand consistency. Download the template 3. Download the template 4.

Template 79

Template Templates Social Media RFP 79

Webbiquity SMM

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? And the value of an email marketing campaign has come back into fashion.

B2B 306

B2B Influencer Platform SMS 306

Sprout Social

FEBRUARY 6, 2017

Social media ROI is one of the most heavily debated topics in the online marketing world. Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. 56% said an inability to tie social media to business outcomes. What Is Social Media ROI?

ROI 40

ROI Social Media Analytics Cost 40

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. 1 Social Media Tool Create. Free 30-Day Trial Why is dark social so important?

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

MAY 11, 2021

The benefits of social media optimization are three-fold: Increase the visibility and reach of your content, resulting in greater engagement (clicks, traffic and so on). Assess the overall ROI and outcomes of your social marketing (think: sales, brand awareness). Some posts require more optimization than others.

Social Media 132

Social Media Strategy Engagement Hashtag 132

Sherrilynne Starkie

MARCH 8, 2015

Twitter has almost 284 million users however nearly 24 million of them never issue updates via the social networking platform, according to data filed by Twitter with the US Securities and Exchange Commission (SEC). This means tracking what really matters in achieving the campaign objectives. Twitter for companies.

Twitter 150

Twitter Metrics ROI Social Networking 150

Sprout Social

APRIL 20, 2020

By investing in social video, brands have an opportunity to establish stronger connections with their audiences, and therefore, significantly increase their conversion rates and grow their business. At Sprout, we believe in the power of social video which is why we are excited to welcome our newest partner: Youtube.

Video 93

Video YouTube Publishing ROI 93

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Almost 38 per cent of Canadians is on Pinterest, an image-based social network. Owned Media is self-published content.

Marketing 199

Marketing Syndication Adwords Social Media 199

Keyhole.co

SEPTEMBER 12, 2023

Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. billion people , social networking sites are a goldmine of sales and marketing opportunities. That’s where reliable social media automation tools can help you. With a user base of over 4.59

Tools 52

Tools Social Media Curata Price 52

Keyhole.co

DECEMBER 13, 2023

Social media marketing keeps evolving with each new social app. Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns. The brands that get it right do so by leveraging social monitoring and listening.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Sprout Social

NOVEMBER 11, 2021

Social commerce. Drive more sales opportunities by extending your storefront into social networks with the collective power of social media and commerce. Q: How do you encourage your social media audience to shop directly from your social profiles? Q: How do you measure referral traffic from social media?

Social Media Management 121

Social Media Management Social Media Platform Review 121

Unmetric

SEPTEMBER 5, 2019

It’s a question that has baffled social media managers and their bosses since brands first began posting on social networks. From their research, the Earned Media Value Social Index (EMV) was born. Furthermore, the values are updated on a daily basis to reflect the changing nature of social media.

ROI 72

ROI Advertising Engagement Social Media Management 72

Hootsuite

APRIL 12, 2021

Social network depth: As the networks continue to evolve, we’re working hard to provide the most up-to-date channel capabilities. Clear ROI: We’re committed to helping all of our customers measure the success of their social media initiatives. Know when to publish. Efficient and effective social management.

HootSuite 96

HootSuite Insurance Hubspot Sharepoint 96

Sprout Social

JUNE 30, 2019

billion users , making it the top social media platform for the total number of active users. Over the past decade, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses. You have to consider how your audience uses each social network.

Instagram 101

Instagram Strategy Facebook Social Networking 101

Webbiquity SMM

JUNE 7, 2018

It’s the preferred direct marketing tactic for low cost and high ROI. LinkedIn is the primary social network for professionals, about 546 million , round the world. You can also use the tool to manage your whole influencer marketing campaign. Use forms, social share buttons, and free trials to capture leads.

B2B 217

B2B Brands LinkedIn Influencer 217

Audiense

NOVEMBER 8, 2017

In effort to visualize the unseen we decided to analyse a sample of 115,000 users who published content containing relevant keywords or trending hashtags related to Cyber Monday in 2015 and then in 2016. Action : Promote offers/campaigns in advance in effort to secure their interest. Who are the Cyber Monday consumers?

Sample 79

Sample Samples Discount Influencer 79

Hootsuite

NOVEMBER 28, 2022

What is social media advocacy? Social media advocacy is a way to leverage the social networks of the people who like you and/or are invested in your continued success : your customers, employees, business partners, influencers, and more. Consider what you’re trying to achieve with your social media advocacy program.

Social Media 122

Social Media UGC How To HootSuite 122

Pixlee

OCTOBER 25, 2021

If you have a supportive audience that is sharing their own content related to your brand, but could be encouraged to share more, or campaign-specific content, you should use a CRM platform like Pixlee to manage UGC. Campaign Management : Create, launch, and track specific campaigns with branded hashtags to encourage more UGC collection.

UGC 52

UGC Content Widget Influencer 52

Pixlee

OCTOBER 4, 2021

billion by the end of 2021, 33% of brand teams still don’t measure the ROI of their influencer efforts. This makes it difficult to track campaign impact and sales reach, and is one of the common influencer marketing mistakes your brand should avoid. Limiting Your Influencer Campaign to Social Media.

Influencer 52

Influencer UGC Marketing Authentication 52

Hootsuite

FEBRUARY 16, 2021

Hootsuite has all sorts of hidden gems and neat ways to save you time and increase your brand’s social ROI. Whether you’re a solopreneur or a multi-brand team or somewhere in between, read these 19 tips to get an insider look at how Hootsuite power users wield the dashboard—and get the most out of social media for their business.

HootSuite 140

HootSuite Features URL Template 140

Sprout Social

OCTOBER 4, 2021

When assessing your social data, you need to evaluate the full spectrum of earned and owned data. Owned data measures the performance of content you publish across your brand’s social profiles. While your owned data serves as a critical input for your social strategy, it’s not telling you the whole story.

Data 124

Data Metrics Sentiment Analytics 124

Sprout Social

SEPTEMBER 30, 2020

Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation.

Organization 104

Organization LinkedIn Strategy Social Media 104

Keyhole.co

MARCH 7, 2024

According to a study published on Social Media Today , posting more often on Instagram can decrease your engagement per post. Rather, it’s more about publishing content that would be of value to your followers and your target audience. Does it serve any purpose? Does it teach them something or entertain them?

Influencer 52

Influencer Instagram Tips How To 52

Sprout Social

FEBRUARY 6, 2023

They increased their click-through rate by 34% through this campaign which also generated quality leads. Top features social media apps have in common Analytics and reporting All the major apps offer analytics that inform how well your content performed as well as demographic information about your audience.

Features 101

Features Social Media Curation Geotagging 101

Keyhole.co

NOVEMBER 17, 2023

But you can’t do this unless you are already practicing social listening and can pick up on the trend when it begins. Social listening allows you to stay abreast of every conversation involving your brand across different social networks. Source: KPMG How do you accomplish this?

Examples 59

Examples Brands Sentiment Reputation 59

Sprout Social

MARCH 15, 2017

As social media marketers, it’s easy to get caught up in the fun, creative work of managing a great social media campaign. From tracking how your networks look to social media KPIs (key performance indicators) like engagement rates and follower counts, every section has its purpose. Signed up for your newsletter.

Social Media 106

Social Media How To Analytics Cost 106

Pam Moore

JULY 22, 2020

The #1 way to ensure that your marketing campaigns and programs perform at the highest level is to to make certain that you are targeting the right audience. Inspiring and connecting with the right target customers increases the ROI on all of your marketing efforts. They are first in everything you create, publish and execute.

Strategy 78

Strategy Template Templates Marketing 78

Oktopost

OCTOBER 10, 2022

Engagement: The amount of people who engage with your brand across social networks. Videos make it easier to catch the viewer’s attention, and they’re also the perfect form of content for social sharing. Even relatively small businesses should regularly publish video content in order to maximize their brand visibility. ?

Brands 75

Brands B2B SEO Influencer 75