Bill Hartzer

JANUARY 22, 2013

The Search Agency has released its quarterly State of Paid Search Report, which, among other findings, reports that smartphones and tablets drove 23 percent of total clicks in the fourth quarter of 2012, an 89 percent increase year over year. campaigns only. However, YoY click volume declined 6 percent.

CPC 123

CPC Paid Search Retail Mobile 123

Sprout Social

DECEMBER 7, 2020

Social media ROI might not be as cut and dry as a paid search campaign or other “traditional” marketing channels, but it is certainly possible to get a handle on how social impacts your business. Learn to use data to refine your campaigns and advocate for the power of social with these guides. Put data into action.

Analytics 121

Analytics Report Social Media Metrics 121

Bill Hartzer

FEBRUARY 15, 2012

A Dallas interactive agency is currently seeking an experienced PPC Marketing Specialist to join our Paid Search team. This individual will be responsible for managing paid search accounts across major search engine platforms such as Google AdWords, Microsoft AdCenter and Yahoo! Search Marketing.

Engineering 113

Engineering Paid Search Adwords SEO 113

Bill Hartzer

FEBRUARY 14, 2012

Standing Dog, an Interactive Agency located in the Dallas, Texas area, is currently seeking an experienced PPC Marketing Specialist to join our Paid Search team. This individual will be responsible for managing paid search accounts across major search engine platforms such as Google AdWords, Microsoft AdCenter and Yahoo!

Adwords 96

Adwords Paid Search Yahoo Microsoft 96

Sprout Social

MAY 24, 2022

Whether you’re targeting a search ad around brand keywords or running a print ad in a popular trade publication, paid media gives brands more control over how they reach new audiences. Paid media examples. Paid search. Paid social. Email marketing campaigns. Measuring paid media performance.

Sentiment 95

Sentiment Metrics Hashtag Review 95

Bill Hartzer

MARCH 5, 2013

Responsibilities: – Design, develop, and manage PPC campaigns; including account structure, keyword research, bid strategies and management, ad copy writing and other core PPC capabilities. – Partner with account managers to define successful KPIs, and produce and deliver successful campaign performance reports.

Adwords 127

Adwords Real Estate Microsoft Yahoo 127

Socialmedia.biz

MAY 11, 2016

Moreover he argues that: “The results of these surveys fall in line with an overarching trend, indicating that companies are shifting from old-fashioned advertisements to more modern techniques, such as influencer marketing.”. How effective is this method?

Influencer 68

Influencer Strategy Brands Marketing 68

Firebelly

JANUARY 22, 2010

There were not too many bloggers who hadn’t identified augmented reality as a top subject in their trend lists of 2010 and there is a simple reason for it – it is (or will be) the world-changing trend. Why Augmented Reality Will Change The World As We Know It By Giedrius Ivanauskas Augmented reality is clearly the buzz word of 2010.

Social Media 140

Social Media Syndication Feed Reader Paid Search 140

Kikolani

JUNE 27, 2013

While the number of places consumers go to seek information has grown exponentially, weakening somewhat the role of search engines in the process, search engines (especially Google) stand alone in giving us the ability to mine and analyze consumer inquiry data. Google Trends. Google AdWords Keyword Tool. Google Correlate.

Tools 141

Tools Patterns Adwords Advertising 141

Proactive Report

APRIL 23, 2010

. “Smart online marketers have also been using social search for other reasons including competitive research and opportunistic content marketing through social keyword trends,&# says Lee Odden on the TopRank Marketing blog. times more likely to search on that brand’s terms.

Social Media 74

Social Media comScore Paid Search Yahoo 74

Bill Hartzer

FEBRUARY 8, 2011

– Constant study of emerging trends within organic search, paid search, and social media. – Execute search engine optimization tactics, including ongoing evaluation of keywords, content and meta data, campaign performance tracking, and link building.

Engineering 110

Engineering Guidelines Paid Search SEO 110

Kikolani

MARCH 11, 2013

Followerwonk – Analyze your followers, discover deep insights about your social graph, target influences, search Twitter bios, connect with interesting people, and so much more. Fresh Web Explorer – Discover emerging trends in keywords, phrases, and URLs in the web’s freshest content. SEO Campaign Management.

SEO 167

SEO Tools Analysis CPC 167

Webbiquity SMM

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. The first step to improving digital marketing results is to understand the emerging trends and best practices.

Social Media 245

Social Media B2B Marketing SEO 245

Keyhole.co

MAY 18, 2023

Keeping an eye on top social media statistics can provide valuable insights into user behaviour, trends, and opportunities. Know what’s trending on Twitter LinkedIn 61. more likely to know about products and trends than their peers. Remixing a TikTok trend leads to a 14% increase in watch time. Brands are 2.3x

Statistics 59

Statistics Social Media B2B YouTube 59

Sprout Social

SEPTEMBER 1, 2021

It’s particularly important to track while running a new campaign. Google AdWords lets you calculate this as Impression Share and takes into consideration your campaign and keyword settings to determine this “potential” visibility. You can also adjust your keyword and campaign targeting to drive more visibility for your ads.

SEO 143

SEO Social Media Metrics Sentiment 143

Koka Sexton

APRIL 27, 2023

Start by looking at the topics and trends that your audience is interested in and create content around those. This is the stage where you decide which pieces of content you will create, when they need to be completed, and who will be responsible for them.

Overview 52

Overview Content Marketing Metrics 52

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). Those experts provided a total of 102 mentions or “votes” for 34 different specific trends or activities across seven categories.

B2B 293

B2B Trends Analysis Marketing 293

Buzz Marketing for Technology

NOVEMBER 3, 2016

Buyer interest and trends can change in the blink of an eye, in particular as social and other media drive the news. What we needed was a quick-response campaign platform tied to newsworthy events that we already knew were on the horizon, and that our customers also anticipated. And we booked business in the first week of the campaign.

B2B 100

B2B Marketing Analysis Insurance 100

Webbiquity SMM

MAY 23, 2017

Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. However, anyone searching for these products online would be rerouted to the MailChimp website. Guest post by Cheryl Joy. Did anybody say B2B is boring?

B2B 198

B2B Strategy Marketing Microsoft 198

Convince & Convert

MARCH 28, 2016

As you draft up your campaign or strategy, always ask yourself this question: Can I measure this? The metrics you’ll want to track will actually be dependent on your most important goals for a project or campaign. Search Trends. Search Trends. Overall Traffic. Channel-Specific Traffic. Conversions.

Metrics 60

Metrics Marketing Analytics Sentiment 60

ProBlogger

AUGUST 29, 2012

At their most basic, online ad metrics are something we look at to assess the impact of our campaigns. Are you working hard on SEO, and keeping an eye on your organic (or paid!) search traffic levels? Looking at pure traffic levels can really limit your understanding—and the efficacy—of your content marketing efforts.

Metrics 40

Metrics Blogger Collaboration RSS 40

Convince & Convert

NOVEMBER 9, 2015

Most Important Marketing Trends and Most Important Lead Sources. The trend in recent years has been very inbound marketing-heavy (e.g., Apparently, drip campaigns and video in emails aren’t worth it—their difficulty outweighs their benefit. It’s not true for B2C marketing, where paid search is still most effective.

Marketing 60

Marketing Paid Search Mobile B2B 60

Webbiquity SMM

JANUARY 19, 2011

and 2) there are more ways for people to search than just Google and Yah-Bing (YouTube is now the second-largest search engine and Facebook SEO is its own emerging discipline). How to use search to shield your brand from negativity by iMedia Connection. How search can boost your social media campaigns by iMedia Connection.

Tips 179

Tips Press Release Reputation B2B 179

Convince & Convert

AUGUST 3, 2015

You will find tremendous improvement in your campaigns. Specialization: PPC + Paid Marketing Strategy. Instead of reinventing the wheel, learn from the successes and failures of your competitors to get more out of your own campaigns right away.”. iSpionage is a search marketing competitive intelligence provider.

Adwords 60

Adwords CPC Marketing Retail 60

Webbiquity SMM

MAY 3, 2016

When evaluating the results of marketing and PR efforts, it’s vital to consider two perspectives: what is the trend of results (e.g., Also provides competitive SEO metrics (keywords, ranking, brand positioning), and data on paid search campaigns by comparing your adwords spend against others in your competitive landscape.

Tools 100

Tools Sample Samples Price 100

Webbiquity SMM

JANUARY 17, 2011

Social Media Gender Roles Follow Traditional Offline Trends by MediaPost Online Media Daily. It’s Budget Season – B2B Marketing Budget Trends for 2011 by Everything Technology Marketing. Paid Search Gaining Respect, But Not Enough by MediaPost Online Media Daily. search volume rose 16% from 2009 to 2010.

Research 210

Research Social Media B2B Marketing 210

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Want the trends, news, and findings too? Quick and Dirty Competitive Research for Keywords : If you’re looking for keywords to target in your SEO campaign, this guide will tell you what to do with available online tools and websites. PPC Marketing & Paid Search. Link Building.

Marketing 264

Marketing SEO Case Study Small Business 264

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Run a StumbleUpon Advertising Campaign for Your Blog (Problogger): I’m noticing that a lot more people are running advertising campaigns for their blogs since this article came out. 11 Guidelines to Social Media Success (Search Engine Watch): Eric Enge presents his 11 takeaways from SMX Social Media.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Razor Social

DECEMBER 21, 2016

You can use it to automate your email campaigns, send automated SMS messages to your email subscribers, quickly create and test email capture landing pages, or for functions like lead scoring and routing, task management, and more. Google Analytics also integrates with AdWords allowing you to measure and optimize your campaigns.

Tools 40

Tools BuzzStream Marketing Template 40

Convince & Convert

AUGUST 19, 2016

I know people get really excited to learn about the latest and greatest tools and trends that people are using to help them create content, distribute content. “Is this content going to be best served for our particular persona, for this particular product or service line via an email drip campaign? Kate: Great.

Engagement 60

Engagement Questions Organization Process 60

Webbiquity SMM

FEBRUARY 7, 2012

” Although 95% of B2B marketers report using social networks to reach prospects, “nearly 30% are not tracking the impact of such campaigns on lead generation and sales. Overall, according to the study, “social networks still drive relatively little traffic (7%) compared to content sites (56%) and search (37%).”

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

APRIL 29, 2014

If the P, the O, and the E aren’t working in conjunction with each other – with a consistent brand voice across all communications – then it’s not likely you’re going to get as much out of your campaign as you hope to.” Time for a New Definition of SEO by Search Engine Watch. by MediaPost.

Brands 204

Brands SEO Press Release Engineering 204

Techipedia: Tamar Weinberg

JANUARY 5, 2011

9 Expert SEO Tips for Small Businesses (Small Business Trends): Anita Campbell asks 9 people (including myself with a social media focus, hence its categorization here!) Sexy Numbers: Measuring ROI in Social Media Campaigns (ReveNews): This article has some great insights on how you can tackle that elusive ROI question. This is it.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Oktopost

DECEMBER 5, 2019

One of the hardest things about B2B marketing is that you’re trying to reach an audience that has customers of their own to market to and is reading the same blogs, following the same trends, and trying the same new approaches you are. It costs 41% less than paid search ads, and gets you three times as many leads for each dollar spent.

Platform 104

Platform Content B2B Education 104

Sprout Social

NOVEMBER 8, 2016

In the past, the trend was to use images to drive further engagement–which is still not a bad option. Sprout’s Facebook demographic reports can help paid search, advertising and social media marketing teams hone in on their core audience. Use Trending Topics or Hashtags to Stay Relevant. Know Your Social Data.

Facebook 108

Facebook Feed Feedly Social Media 108

Techipedia: Tamar Weinberg

JUNE 13, 2012

Furthermore, recent developments at Google suggest that the search engine giant has embarked on a strategic campaign to change the nature of, and in many ways devalue, the practice of SEO. The rise of personalized search. Today, search results can be objective or subjective. Where To from Here?

SEO 228

SEO Paid Search Metrics Google 228

Webbiquity SMM

SEPTEMBER 8, 2010

The key takeaway — companies can’t put all of their marketing eggs in one basket, but need to balance budgets across several areas including email, social media, organic SEO, paid search and offline campaigns. Social Media Trends at Fortune 100 Companies [STATS] by Mashable. Search Engine Marketing.

Research 191

Research Social Media B2B Statistics 191