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Succesful Facebook Campaign by Corona Light

Mindjumpers

To strenghten this mission, they are running a new campaign to boost the number of likers on their Facebook page. They demonstrate that consumers are the most important marketers a brand can have and therefore also know the value of showing their consumers appreciation through Facebook. Urban Outfitters Likes Facebook.

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Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns.

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Top Social Media and Marketing Books of 2010

Webbiquity SMM

In Defy Gravity: Propel Your Business to High-Velocity Growth , Rebel Brown shows business owners and executives how to shed the weight of legacy baggage, filter out the noise and focus on those opportunities which provide the best potential for profitable growth… Social Media Marketing by Liana “Li&# Evans.

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11 Myths of Social Media Marketing

Webbiquity SMM

Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. This confusion is partly due to some still-common misconceptions about social media marketing. Social media marketing is really hard. Social media is free. Not really.

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5 Great Social Media Initiatives in 2010

Mindjumpers

We have been taken a look back at some of the successful campaigns and brands that have been good at using social media as a marketing platform. One of the first campaigns worth mentioning and that I am sure you already know by now is Old Spice. This case stands out and isn’t exactly campaign.

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Social Media Campaign: Saw7 and Hoyts

Laurel Papworth

Ok I admit, I’m a bit down on social media campaigns. Then again a social media campaign can be a bit of lowkey fun, and not overly produced. If the audience is now the former audience, then they are fair game to become part of the marketing cycle, no? Especially if they have no strategy behind them.

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The Nominees For Best Social Media Work – The Bees Awards

Mindjumpers

All marketing and communication professionals have been welcome to submit their work. Best Campaign. We’re not surprised to find The Old Spice Youtube campaign as nominated in two of the categories; Best Writing and Best Campaign. Best Innovation. Agency of the Year. Client of the Year. Great brands among the nominees.