Sprout Social

OCTOBER 15, 2020

You might not agree with some of the conversations you see around your brand, but this gives you an understanding of the general sentiment around your brand and products. Understanding sentiment. Brand monitoring can help you better understand the overall sentiment that people have towards your brand. All social media platforms.

Brand Monitoring 139

Brand Monitoring Brands Sentiment Reputation 139

Hootsuite

FEBRUARY 7, 2024

From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. You get insights into important hashtag metrics like mentions, engagement, reach, and sentiment. Sentiment analysis: This one is particularly important for branded hashtags.

Hashtag 91

Hashtag Analytics Tools HootSuite 91

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. Analyze feedback data with sentiment analysis to develop targeted content and customized offers that increase customer delight. But an ever-crowded space filled with brands and creators means your relevancy is always at risk.

Brands 109

Brands Sentiment How To Analysis 109

Keyhole.co

DECEMBER 15, 2023

So, running engaging campaigns can be daunting. Keyhole Keyhole is an end-to-end social media monitoring and publishing tool that allows brands to track their online campaigns. The use cases for this platform apply to social marketing leaders, commerce leaders, and customer care leaders.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Keyhole.co

DECEMBER 13, 2023

Social media marketing keeps evolving with each new social app. Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns. The tool helps you manage your social media accounts with the help of market insights. Try Keyhole for free 2.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Keyhole.co

MARCH 2, 2023

Social media has also changed the way products and services are marketed. This sets a new law for businesses and social media marketers alike: if you aren’t on social, you’re missing out on a significant portion of your market. We’ve put together a guide to the industry’s three most important social media marketing tools.

Social Media 52

Social Media Tools HootSuite Marketing 52

Sprout Social

JANUARY 18, 2022

While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . Social listening for brand sentiment. That’s why being able to understand and unpack brand sentiment in real time is an essential corporate communications skill. .

Skills 124

Skills Sentiment Team Press Release 124

Keyhole.co

JANUARY 24, 2024

Wendy’s has always been on-point with its marketing strategies. However, the brand is equally famous for its notorious brand wars, memes, and tongue-in-cheek marketing strategies. million Reddit: 18K Discord: 36K This success did not happen overnight. This was coupled with early slogans like ‘Quality is Our Recipe.’

Engagement 52

Engagement Social Media Strategy Meme 52

Keyhole.co

MARCH 26, 2024

Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. With solid market research , LEGO is never short of entertaining and culturally relevant content for its social media accounts. Read on to learn how LEGO’s marketing strategy works like clockwork. DC movies and LEGO? LEGO Death Star?

Construction 52

Construction Social Media Strategy Collaboration 52

Buzz Marketing for Technology

MARCH 18, 2010

On the other hand, if you seek alternatives to traditional market research, then you need a vendor that specializes in sentiment capture and community analysis. If you are focused on market research, or messaging effectiveness then you should work with a vendor that tracks social media and user-generated sources.

B2B 225

B2B Platform Social Media Marketing 225

SocMed Sean

JANUARY 8, 2012

There’s a lot of confusion about social media these days, and marketing professionals aren’t making it any easier. As a result, agencies and marketing professionals are being asked more frequently by executives how they can “use social” or get social” by engaging in the social space. So why the big shift?

Social Media 235

Social Media Marketing Social Networking Nielsen 235

Convince & Convert

AUGUST 29, 2017

This means that a huge portion of your market is active on social media, which you probably know already—and your competitors know, too. Run an easy analysis to understand how you stack up against each competitive set, and zero in on the specific posts and campaigns which are driving engagement and audience growth for your competitors.

Compete 162

Compete Analytics Analysis Sentiment 162

Keyhole.co

NOVEMBER 6, 2022

That is, what is being said about your brand, your campaign, your competitors, your product, trending topics, etc. It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. And this is where social media monitoring tools come into place.

Tools 52

Tools Social Media Sentiment Price 52

Sprout Social

JUNE 27, 2023

These could be product issues, advertising campaigns, customer service or even sensitive issues gaining ground. Track emerging market trends Monitoring trending topics on social media, forums like Reddit and review sites like Google My Business (GMB) gives you insights into what’s top-of-mind for customers.

Review 125

Review Brands How To Analysis 125

Sprout Social

FEBRUARY 13, 2019

For marketers it naturally raises several more questions: What do they say when I’m not in the room? The answers to these questions reach beyond brand and even marketing. Now you can use consumer and market insights to make more informed marketing and business decisions—and enact them all from one unified platform.

Authentication 100

Authentication Analysis Sentiment Tumblr 100

Oktopost

DECEMBER 22, 2019

In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing. Social listening also helps you keep tabs on the social media sentiment toward your company and products. The Benefits of Listening.

Tools 116

Tools B2B Sentiment Notification 116

Hootsuite

JUNE 28, 2023

Source: Morning Consult Great news for social media marketers, but what if your target audience isn’t Gen Z? links to pass through accurate analytics parameters or write your own custom ones, which is especially useful for tracking specific campaigns or promotions. A lot of that talk centers around advice. URL shortener.

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

MARCH 13, 2019

Behind every @mention notification is some sort of sentiment or feedback your business can learn from and act on. Having a pulse on both is crucial to your marketing and positioning moving forward. Contacting them directly about your product is totally fair game, especially in the era of social selling and account-based marketing.

B2B 102

B2B How To Sentiment Reddit 102

Convince & Convert

AUGUST 29, 2017

This means that a huge portion of your market is active on social media, which you probably know already—and your competitors know, too. Run an easy analysis to understand how you stack up against each competitive set, and zero in on the specific posts and campaigns which are driving engagement and audience growth for your competitors.

Compete 111

Compete Analytics Consultant Analysis 111

Sprout Social

JULY 19, 2022

That’s the question frustrating social media marketers today. Hashtags are an essential asset in your digital marketing toolbox. Unfortunately, the confusion surrounding hashtags prevents some marketers from using them to their full potential. To hashtag or not to hashtag? The short answer: Yes, definitely use hashtags.

Hashtag 118

Hashtag How To Guidelines Telecommunications 118

Sprout Social

APRIL 2, 2019

If you’re familiar with #SproutSessions, you know it’s a free digital conference where we host a variety of marketing and social talent from your favorite brands to talk shop. Eighty marketers came together to network and share insights about the evolution of people’s expectations for today’s brand/consumer relationships.

Sports 105

Sports Communities Sentiment Team 105

Keyhole.co

DECEMBER 22, 2022

million Reddit: 568k. To stay relevant and engage its audience, Nike carefully follows social trends and incorporates them into its marketing strategies. . By staying current with social trends and using a variety of marketing strategies, Nike can connect with its audience and maintain its position as a leading athletic brand.

Social Media 59

Social Media Strategy Collaboration Analysis 59

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Social Media 245

Social Media B2B Marketing SEO 245

Razor Social

MARCH 30, 2016

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Campaign Analysis. When you create a specific campaign, you’ll want to isolate activity based on this campaign and report on everything within the campaign.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Techipedia: Tamar Weinberg

JULY 15, 2009

If you’re looking at buying a product or utilizing a service, chances are you’re looking for the sentiment about that product or service as well. You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns.

Communities 170

Communities Marketing MySpace Yahoo 170

Webbiquity SMM

JANUARY 24, 2011

Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. A realtime social media monitoring tool featuring sentiment analysis, key influencer tracking, and the ability to sort/view results by geography and demographics. Social Media Monitoring Tools. Wildfire Social Media Monitor.

Tools 206

Tools Social Media Lithium Sysomos 206

Bill Hartzer

MAY 26, 2010

The tools used within Buzzlogic helps customers build and optimize their advertising campaigns across the biggest collection of website content on the internet. From gathered data targeted to a specific demographic group, clients can then maximize their marketing performance from various social media sources.

Cymfony 152

Cymfony Social Media Tools SM2 152

Audiense

JULY 5, 2016

In 2016, mature social media teams can adopt a myriad of roles across marketing, communications, customer service, audience research, product development, and much more. Donkor: “I sit in the main social media team, which is part of our marketing and communications department.

Microsoft 112

Microsoft Analytics Metrics Data 112

Sprout Social

APRIL 15, 2024

Suzanne Bernier was a crisis management consultant for the Ontario government during the disaster and talked about the experience on Reddit. Financial crisis Financial crises can be caused by bad internal management and external factors like market fluctuations or lackluster economies. The turnaround worked.

Press Release 90

Press Release Banking Reputation Marketing 90

Sprout Social

MARCH 17, 2020

Social platforms can quickly turn from a place to launch your next campaign or provide delightful customer moments, to a channel where critical communication and conversation is driving global impact. During times of uncertainty, social media is the first place that people go to share opinions, look for answers or follow the news.

Features 97

Features Brands Library Team 97

Webbiquity SMM

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? 20 Metrics To Effectively Track Social Media Campaigns by Search Engine Land. Sexy Numbers: Measuring ROI in Social Media Campaigns by ReveNews.

ROI 193

ROI Social Media Vocus Metrics 193

ProBlogger

FEBRUARY 2, 2016

One of the key success factors in marketing is the ability of a marketer to seize a certain moment – jumping on a trending item that will resonate with their audience, and repackaging it so it’s relevant to the reader. Topsy is another tool for smart marketers. Social Mention. Agorapulse. You learn it too.

Trends 37

Trends Reddit Hashtag Digg 37

Keyhole.co

DECEMBER 12, 2023

The right social media monitoring tool can change the way you run your campaigns for the better. One such platform is Brand24, a popular social listening tool that can track your social media mentions, leverage sentiment analysis, and create reports. You can track your influencer’s performance in your campaigns in real time as well.

Sentiment 52

Sentiment HootSuite Price Analysis 52

Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime? Why not encourage the spread of goodwill?

Brands 133

Brands Message Boards Travel Forums 133

Hootsuite

MAY 23, 2023

Cheesy jokes aside, this list of digital content creation tools is a must-have for your digital marketing toolbox. You’ll find a range of solutions, from the nuts and bolts that solopreneurs and small marketing teams need to the heavy-duty equipment that keeps large corporations running smoothly. That was the last tool joke.

Tools 107

Tools HootSuite Content Meme 107

Sprout Social

JANUARY 20, 2021

Knowing your audience is a lesson from effective marketing 101. Businesses can better market and sell their product or service when they have a clear understanding of customers’ pain points, business needs, goals, constraints and concerns. This is why B2B market research is critical. Evaluate the changing needs of customers.

B2B 109

B2B Research Sentiment Marketing 109

Keyhole.co

FEBRUARY 27, 2024

But is it just known faces that make Spotify’s marketing strategy a success or do they truly understand what their audience is looking for? million Reddit: 1.4 With such an active focus on social media, it’s no wonder Spotify’s marketing strategy is a resounding success. Let’s find out. million LinkedIn: 4 million TikTok: 2.6

Social Media 59

Social Media Strategy Content Collaboration 59