Keyhole.co

MAY 29, 2023

The best thing you can do as a brand to be relatable, however, is to invest in unique social media campaigns that will have your clientele buzzing with excitement and talking with your brand. In this blog, we will look at 17 unique social media campaign examples to inspire your own. #1 Apple’s campaign was ingeniously simple.

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Campaign Social Media Hashtag Trends 52

Convince & Convert

JUNE 11, 2014

Over the past couple of years, I’ve been working on the best practices for running campaigns on Google+ and how, as Chris Brogan would say, we can make our buyers the hero of the story. Google+ campaigns are a great way of building trust and relationships with the people who may well become your brand advocates. Well, three reasons: 1.

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Campaign Google Case Study Badge 162

Sprout Social

JULY 8, 2021

Does affiliate marketing make sense for you and your business? Let’s be clear, though: affiliate marketing isn’t some sort of get-rich-quick scheme. What is affiliate marketing, anyway? Despite the jargon, the concept here is pretty simple, especially if you’re familiar with influencer marketing.

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Affiliate marketing Affiliate network Marketing Blogger 134

Hootsuite

FEBRUARY 22, 2022

Affiliate marketing is one of the oldest models for earning money online. Online referral marketing predates modern social media by more than a decade and a half. But social media affiliate marketing takes this old concept to a new level. What is affiliate marketing? Here’s how affiliate marketing works in a nutshell.

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Affiliate marketing Social Media Tips Marketing 130

Social Media Strategies Summit

JANUARY 21, 2021

After a year where most of us spent more time on social media than ever, it is not surprising that 63% of marketers intend to increase their influencer marketing budget in the next year. Percentage increase in time spent on social media platforms, Source: Influencer Marketing Hub. 1 Determine your marketing goals.

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Influencer Metrics Campaign Survey 188

Sherrilynne Starkie

MARCH 21, 2018

Influencer marketing is nothing new. So when The State of Influencer Marketing report, published by Klear, a marketing software company, stated that influencer relations activities have grown by 198 per cent in a year, it was no real surprise. Instagram influencer marketing. million times. Set up no-obligation chat.

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Influencer Automotive Marketing Guidelines 90

Sprout Social

JUNE 15, 2020

However, the impact of GDPR on digital marketing is ongoing and businesses in the EU aren’t the only ones affected. Marketers should take the time to understand the implications of GDPR, privacy laws and what it all means when it comes to social media. How does GDPR affect marketing on social media? Good question!

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Social Media Privacy Marketing Policies 131

Waxing UnLyrical

APRIL 15, 2016

As more and more brands jump on the influencer marketing bandwagon, how they structure influencer programs and communications is becoming increasingly important. But I don’t need to have signed up to know one thing: this company is not engaging in true influencer marketing. Here are some guidelines. Create content?

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Influencer Marketing Banking Guidelines 100

Techipedia: Tamar Weinberg

AUGUST 14, 2012

Given all of these phenomenal web video statistics continuously released, it seems odd that animation is yet to receive much attention, especially when some of the biggest companies across the world are using animation in their digital marketing. Salesforce use animation in their digital marketing to great effect.

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Airlines Marketing Statistics comScore 210

Convince & Convert

AUGUST 19, 2015

The evolution of informational access is nothing new, and neither are the struggles marketers experience to keep up. While ethically any influencer has a responsibility to their audience to disclose a brand relationship, legally the brand is the one who gets in trouble when disclosure is lacking. Simplifying Disclosure.

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Influencer How To Marketing Guidelines 60

Later

DECEMBER 10, 2019

As influencer marketing shows no sign of slowing down on Instagram, it’s more important than ever to know the FTC’s rules. When Do the FTC’s Rules of Disclosure Apply? And this includes cracking down on deceptive influencer marketing. When Do the FTC’s Rules of Disclosure Apply? Is using the hashtag #ad enough?

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Instagram FAQ How To Influencer 80

Socialmedia.biz

MAY 11, 2016

T he days of classic marketing strategies are far behind us. Clearly, companies have taken note of the changing field of marketing and are turning to alternatives. In fact, many brands are changing their marketing strategies all-together to focus on other advertising methods. So Why Are More Brands Using Influencer Marketing?

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Influencer Strategy Brands Marketing 68

Oktopost

NOVEMBER 12, 2020

Social media marketing is always changing. We marketers have to be agile and constantly evaluate how different strategies, tools and platforms are performing. In case you need inspiration, here are Linkedin’s own product pages: Campaign Manager , Sales Navigator , Recruiter , Talent Insights.

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LinkedIn Products B2B Review 129

Taylor Marek

MAY 28, 2010

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me How Do YOU Define A Successful Social Media Campaign? So, How do you define a successf ul Social Media campaign? · Disclosure Log in What youve just read are some insights hes gleaned so far.

Campaign 112

Campaign Social Media Avatar WordPress 112

Dave Fleet

NOVEMBER 22, 2010

Tweet Like it or not, “digital” is becoming a part of more and more marketers’ jobs. The implications of this are broader than just tacking-on another channel to an existing marketing plan – developing digital approaches require a shift in mind-set from traditional channels, whether they’re owned, earned or paid. It’s a waste.

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CPM Comparison Diagrams Sentiment 413

Ignite Social Media

MAY 1, 2017

With the launch of their first advertising campaign this summer in the US, Pinterest is now positioning itself as a visual search engine rather than a ‘social network.’ In that letter, the FTC gave unambiguous direction on how to ensure disclosures were in fact “clear” and “conspicuous”. You Get a Shorty, And You Get a Shorty….

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Instagram Twitter Engineering Influencer 104

Techipedia: Tamar Weinberg

AUGUST 2, 2011

He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. Samir Balwani is a marketing strategist and Director of Member Acquisition for StyleCaster. Samir Balwani. Adam Singer.

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Tools Tips Marketing Social Media 277

Waxing UnLyrical

SEPTEMBER 18, 2013

Guest Post by Lisa Larranaga (Editorial disclosure: Lisa works for Cision, a client of Shonali Burke Consulting, Inc. ) . Nurture Campaigns: Add the attendees into your nurture campaign, and carefully pick thought leadership pieces to send them. Hosting an event is just the beginning of its life-cycle.

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Eventful Hashtag Community building Tumblr 195

Later

SEPTEMBER 15, 2020

Working with brands as an influencer isn’t always easy — especially in light of the impact of COVID-19 on influencer marketing. Your media kit is the main way brands can learn about your experience, areas of expertise, and previous campaign results — it’s like your business card, resume, and portfolio of work all in one document.

Brands 57

Brands Influencer Collaboration Instagram 57

Hootsuite

MAY 1, 2023

Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Better measurement of results: With a social media workflow in place, it is easier to measure the results of your campaigns. Copywriting: Writing captions or campaign slogans.

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Template Templates Social Media Tips 134

Waxing UnLyrical

JULY 15, 2011

If you’re embarking on a marketing campaign that includes spreading awareness (and which marketing campaign doesn’t), you might want to take a page out of Arena Stage ‘s playbook and look for “initiators&# instead of “influencers.&#.

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Vocus Foursquare Campaign Influencer 198

Ignite Social Media

FEBRUARY 9, 2021

There’s also an opportunity for other brands to get involved in some of the segments, but it was unclear if any of the brands mentioned in the pre-recorded clips were legitimate sponsorships or not (there were no FTC disclosures). Hopefully some of the items above can help inspire an upcoming campaign for your brand.

Trends 85

Trends Social Media Health Care Eventful 85

Convince & Convert

JULY 7, 2014

If you want your employees (or your team) to share something in social, or your employees want to recommend content to the marketing hub, etc. Bufferapp.com Captora – Automated Marketing Optimization I get excited just thinking about this company. Addvocate makes it happen. That’s Captora. It’s a game-changer for B2B.

Startup 168

Startup Crowdsourcing Badge B2B 168

Hootsuite

FEBRUARY 16, 2022

If branded content and influencer collabs are part of your Facebook marketing strategy in 2022, Brand Collabs Manager should be on your radar. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. Fourstarzz Influencer Marketing Engine.

Brands 95

Brands HootSuite Project Metrics 95

Waxing UnLyrical

MARCH 6, 2013

With International Women’s Day approaching, Oxfam recently embarked on what I think is one of the best-conceived and (so far, at least) executed awareness and activism campaigns: Behind the Brands. Disclosure, Oxfam America was a client last year and I had terrific fun working on the 2012 IWD campaign.

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Twine Brands Policies Campaign 246

Waxing UnLyrical

MAY 2, 2013

I’ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. Guest post by Sean McGinnis. That’s a blog post for another day. Let’s dig right in.

Adwords 278

Adwords SEO Compete Analytics 278

Techipedia: Tamar Weinberg

JANUARY 31, 2012

Check out his earlier posts on How to Hire Your Social Media Marketing Partner and How to Hire Your SEO Partner. Second, a bit of disclosure : I work for an interactive agency, one that works primarily with middle market B2B’s in industries like sustainable packaging and mobile credit card processing. Highest Priority Criteria.

How To 166

How To Marketing SEO Project 166

Firebelly

SEPTEMBER 23, 2011

Next year’s presidential campaigns alone are expected to cost in the ballpark of a billion dollars, with a large portion of that going to advertising. With TV, newspaper, and radio marketing slowly on their way out, the campaigns are turning toward social media. How will this affect your timeline?

Twitter 168

Twitter Trends Campaign Cost 168

Hootsuite

NOVEMBER 2, 2022

Pro: It’s great marketing for your brand. Read on to find marketing advice for creating successful (and con-free) sponsored content for your brand. Read on to find marketing advice for creating successful (and con-free) sponsored content for your brand. Pro: You get fresh, engaging content promoting your business.

Brands 96

Brands Collaboration HootSuite Influencer 96

Firebelly

FEBRUARY 12, 2010

Social Media Marketing Best Practices By Debra Aho Williamson eMarketer forecasts that social network ad spending will reach $2.5 In Age of Friending, Consumers Trust Their Friends Less By Michael Bush People have caught on to the fact marketers are increasingly behind that influential blog post or tweet. billion in the US.

Feed Reader 100

Feed Reader Marketing Paid Search Startup 100

Waxing UnLyrical

DECEMBER 14, 2016

All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. One of the biggest selling points of digital/social marketing is that it can be measured. Employee advocacy can help you make that possible.

Nielsen 100

Nielsen Reputation Metrics Exercises 100

Justin Levy

AUGUST 4, 2009

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Facebook Marketing for Businesses Written on August 4, 2009 by Justin Levy in announcements , books , facebook , social media 43 Comments - Leave a comment! RT @justinlevy Facebook Marketing for Businesses | Justin R.

Facebook 157

Facebook Marketing RSS Feed Reader 157

Pixlee

MAY 2, 2017

Athleisure is a billion dollar market, and everyone wants a piece of a pie—but only a few brands have excelled in the industry. While its products are incredibly stylish and high-quality, it’s been the marketing team that’s propelled the company to such levels of success. That stands true in marketing as well as life.

Apparel 42

Apparel Marketing Hashtag UGC 42

Pixlee

MAY 2, 2017

Athleisure is a billion dollar market, and everyone wants a piece of a pie—but only a few brands have excelled in the industry. While its products are incredibly stylish and high-quality, its been the marketing team that's propelled the company to such levels of success. That stands true in marketing as well as life.

Apparel 40

Apparel Marketing Hashtag UGC 40

Social Media Marketing

APRIL 23, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. Don''t believe me?

Social Media 165

Social Media Tumblr Authentication comScore 165

Pixlee

MAY 2, 2017

Athleisure is a billion dollar market, and everyone wants a piece of a pie—but only a few brands have excelled in the industry. While its products are incredibly stylish and high-quality, it’s been the marketing team that’s propelled the company to such levels of success. That stands true in marketing as well as life.

Apparel 40

Apparel Marketing Hashtag UGC 40

Webbiquity SMM

APRIL 26, 2011

SEMRush Geo displays Google AdWords advertisers on a Google Maps background, enabling users to identify the businesses within any geographic area who are running AdWords campaigns. Used properly, the tool can help agencies generate new business and advertisers improve the effectiveness of their AdWords campaigns.

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Consultant SEO Adwords Tools 137