SocMed Sean

FEBRUARY 15, 2022

TikTok may be taking over as the social network of choice for digital marketers. TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. Here are some thoughts about including TikTok as an effective part of your campaigns. Another issue is privacy.

Trends 147

Trends Strategy Marketing Authentication 147

Sprout Social

AUGUST 30, 2021

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. Tailor content to each specific channel and audience while also maintaining a coordinated strategy.

Campaign 140

Campaign Social Media Social Media Management Team 140

SocMed Sean

FEBRUARY 24, 2022

Is Facebook dying as a social network? Regardless of its current dominance, some still fear that Facebook may be dying as a social network. And with the difficulty to provide sufficient regulation and oversight to social media, many people have become frustrated with Facebook. The answer is absolutely yes!

Facebook 130

Facebook Strategy Marketing Travel 130

Webbiquity SMM

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. These tips will help you identify tactics for achieving your social media marketing efforts, while the tools will help you gain valuable insights into your audience and measure the effectiveness of your campaigns.

Social Media 267

Social Media Tips Marketing HootSuite 267

Social Media Strategies Summit

MARCH 6, 2024

Your work here is done — you can use them for your target audience on social media, too. Start with the basic stuff: demographic information. That way, you know how many people you can reach who are actively interested in your product or service, which helps you gauge the success of your campaigns.

Social Media 213

Social Media How To Survey Analytics 213

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. The fourth most-popular social network for Canadians is Instagram. Social media is the mainstay of Shared Media tactics.

Marketing 367

Marketing Syndication Adwords News 367

Ignite Social Media

DECEMBER 14, 2018

When it comes to driving business value through social media, Facebook should have a spot reserved in your strategy. The social networking goliath has nearly 1.5 To ensure your team is extracting maximum Facebook business value for your company, crosscheck the following with your current strategy.

Strategy 142

Strategy Facebook CPC How To 142

Ignite Social Media

AUGUST 30, 2022

Are you looking to take your social media marketing strategy up a notch? Social media marketing is one of the most important aspects of a business, and it can be difficult to create and constantly refine an effective strategy. Being the first social media agency in the US , we have seen it all.

Class 148

Class Social Media Strategy Marketing 148

Oktopost

MARCH 15, 2021

With old-school marketing channels shrinking due to pandemic closures, connecting with potential customers on LinkedIn and other social networks is more of a priority than ever. The mood and behavior of your audience have changed, and so too must your marketing strategies. Re-evaluate Your Marketing Strategy.

B2B 136

B2B Social Media Strategy LinkedIn 136

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. If your answer is anything other than “yes”, you need this social media strategy deck.

Template 94

Template Templates Social Media RFP 94

Sprout Social

AUGUST 5, 2020

Below we break down the key strategic elements of a strong competitive analysis strategy and discuss how you can leverage the Sprout platform to strengthen your brand position and grow your share of voice. Benchmark your social performance. Since each network is unique, start by looking at content across each individual social network.

Analysis 141

Analysis Strategy Sentiment Comparison 141

Mindjumpers

MARCH 23, 2012

Tweet Guest post written by Emma Tomlinson , who is the Head of Retail at Smart Traffic, a SEO consulting company based in Bristol delivering successful campaigns to both SMEs and major brands. Most of us know that social media has been playing a big role in several businesses’ Internet marketing campaign.

SEO 258

SEO Google Strategy Adwords 258

Sprout Social

SEPTEMBER 30, 2020

Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation.

Organization 102

Organization LinkedIn Strategy Social Media 102

Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. According to The 2023 Sprout Social Index™ , authentic, non-promotional content is the number one type of content consumers don’t see enough of from brands on social.

Influencer 101

Influencer Brands Collaboration Authentication 101

Hootsuite

JULY 8, 2020

Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Why unite organic and paid social strategies? A paid social strategy expands your reach by exposing your content to more people. Focus on your organic content calendar, then experiment.

HootSuite 109

HootSuite Organization Strategy Metrics 109

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. The fourth most-popular social network for Canadians is Instagram. Almost a third of those use it daily.

Marketing 195

Marketing Syndication Adwords News 195

Sprout Social

APRIL 16, 2024

Social listening has always been a powerful tool for brands that know how to wield it effectively. These insights build stronger messaging, campaigns, product lines—the opportunities are endless. Social listening queries allow marketers to keep their finger on the pulse of what’s happening online. This can take a lot of shapes.

How To 99

How To Sentiment Template Templates 99

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring is the act of paying attention to what is being said on social media. That is, what is being said about your brand, your campaign, your competitors, your product, trending topics, etc. Not only does the tool allow you to track @mentions and customer conversations across social media, blogs, and forums.

Tools 52

Tools Social Media Sentiment Price 52

Hootsuite

JULY 5, 2022

In this post, we’ll look at how to build an Instagram growth strategy that brings in new followers and keeps them around for the long haul. 11 strategies for organic Instagram growth. If you only have time to make one change to your social strategy to prioritize growing your Instagram account, this is it. photo posts.

Instagram 110

Instagram Strategy HootSuite Hashtag 110

Ignite Social Media

AUGUST 30, 2022

Are you looking to take your social media marketing strategy up a notch? Social media marketing is one of the most important aspects of a business, and it can be difficult to create and constantly refine an effective strategy. Being the first social media agency in the US , we have seen it all.

Class 91

Class Social Media Strategy Marketing 91

Sprout Social

JUNE 30, 2019

billion users , making it the top social media platform for the total number of active users. Over the past decade, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses. 89% of marketers say they use Facebook as part of their brand’s social strategy.

Instagram 101

Instagram Strategy Facebook Social Networking 101

Sprout Social

MARCH 7, 2024

However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage. It helps you understand the competitive landscape, identify areas for innovation or improvement and formulate strategies to outperform competitors.

Analysis 92

Analysis Report Examples Tools 92

Hootsuite

SEPTEMBER 14, 2023

This information can be used to shape a data-driven strategy. If you’ve been daydreaming of the possibilities that social media intelligence can bring, here’s your guide to what it is and why you need it. Benefits of social media intelligence Think of social data intelligence as a superpower!

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

DECEMBER 18, 2018

The Facebook ads platform may have dominated the social advertising space at the onset, but marketers’ paid social strategies are continually diversifying across social networks—and with good reason. In fact it ranked as the second biggest challenge facing social marketers in our 2018 Index.

Strategy 97

Strategy Aggregator Overview ROI 97

Hootsuite

JULY 8, 2020

Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Why unite organic and paid social strategies? A paid social strategy expands your reach by exposing your content to more people. Focus on your organic content calendar, then experiment.

HootSuite 83

HootSuite Organization Strategy Metrics 83

Hootsuite

SEPTEMBER 25, 2023

So you’ve planned and launched a social media campaign, and waited patiently for the likes, comments, and conversions to roll in. Did your target audience love your campaign, or was it a flop? Without social media benchmarks (a.k.a. And empower you to brag to your boss with data-informed confidence — you’re welcome.)

Industry 125

Industry Engagement HootSuite Analytics 125

Convince & Convert

JUNE 11, 2014

Over the past couple of years, I’ve been working on the best practices for running campaigns on Google+ and how, as Chris Brogan would say, we can make our buyers the hero of the story. Google+ campaigns are a great way of building trust and relationships with the people who may well become your brand advocates. Well, three reasons: 1.

Campaign 162

Campaign Google Case Study Badge 162

Sprout Social

MARCH 19, 2020

Whether providing full-service social solutions, specialized brand marketing or stepping in for a specific campaign or project, agencies cater to their clients first and foremost. It provides a wealth of data and information to leverage in your pitches and client strategies. Use social data to inform business decisions.

Social Media 110

Social Media Strategy Case Study RFP 110

Almost Savvy

JUNE 16, 2011

By now, most candidates for public office have figured out that incorporating social media into their campaigns is a critically important step. The last couple of election cycles, much of this social media business was new. Do you want to use social media to communicate with your existing supporter base or grow your base?

Campaign 255

Campaign Social Media Tips Transportation 255

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Audiense

JULY 27, 2018

The objective is to aid future marketing actions to entice new consumers and discover the best strategies and tactics to achieve these goals. The example we found involves Häagen-Daz UK and their campaign to finding influencers during the last Wimbledon tournament. Do you know your brand’s competitors well?

Research 68

Research Data How To Influencer 68

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.

Types 145

Types Social Media Microblogging Overview 145

Firebelly

NOVEMBER 24, 2009

Digitalia | Indianapolis Social Media Marketing « Courtney Love gets sued over tweets | Main | Cyber Monday Is Here! » November 24, 2009 Social Networking Meets Game Consoles There used to be a time where you could play video games for video games and use the computer for computer related things. What do you think?

Social Networking 101

Social Networking Meeting Paid Search SMS 101

Oktopost

NOVEMBER 30, 2023

After all, the best marketing strategies and methodologies are only as good as the data that showcases the results and ROI of our efforts. And if our data is flawed, we won’t know which channels are best to invest in or which content resonates most on which networks. Terms: Tracks keywords, typically utilized for paid campaigns.

Forums 62

Forums Reddit Analytics Sentiment 62

Kikolani

JULY 30, 2012

What may come as a surprise, however, is that while 66% of all companies have a Facebook page and 51% have a twitter account, a mere 16% say that their marketing efforts have been fully utilized and integrated into their existing campaign strategies! Any marketing campaign is only as good as its effectiveness in reaching the client.

Campaign 155

Campaign Social Media Marketing Domain Name 155

Sprout Social

OCTOBER 10, 2019

If you can become a pro with this fast paced social networking site, you’ll unlock new opportunities to grow your business online. Your approach to every social media site should be different. For example, your Twitter marketing strategy isn’t going to be the same as your Pinterest or Facebook marketing plan. Networking.

Strategy 109

Strategy Tips Twitter Marketing 109

Convince & Convert

DECEMBER 14, 2017

Brands on social media typically find teachers to be a receptive audience. In a recent MDR study, about a third of teachers said that they trust social media for product information, and about two-thirds have become fans, friends, or followers of a company’s social media accounts. Click To Tweet. How-To Videos.

Social Media 115

Social Media Strategy Education Consultant 115