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10 of the Best Brand Storytelling Campaigns of 2022

Social Media Strategies Summit

Today’s consumers are fast-paced, overloaded with information, and short on time. To answer that question, we’ve rounded up 10 of the best storytelling campaigns and considered what we could learn from each. We skim content, interact with chatbots, and gravitate toward convenience and instant gratification. hours on social media.

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10 social media monitoring tools to inform your campaigns

Sprout Social

This includes strengthening your sales strategy and uncovering what your audience wants. Based on Sprout’s own research, supporting sales strategy (65%) is the number one use of social data by brands. These alerts can give you a head start on understanding your competitors’ positioning, promotions and campaigns.

Campaign 123
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Create an Advantage+ Shopping Campaign

Jon Loomer

If you’re an e-commerce brand that utilizes Meta ads to promote your products, you’ve either experimented with or heard about Advantage+ Shopping campaigns. Let’s create an Advantage+ Shopping campaign… What Are Advantage+ Shopping Campaigns? They streamline the process of setting up your campaign.

Campaign 175
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When Awareness Isn’t Enough: Government Social Media Campaigns That Create Action

Social Media Strategies Summit

Marketing campaigns sometimes encourage consumers to do something new, something they may have yet to consider. Why Awareness Doesn’t Guarantee Campaign Success Almost everyone reading this article knows that flossing is good for them. Adam and his team aimed to create a memorable campaign that persuaded people to act.

Campaign 210
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New Social Media Advertising Strategies for 2023

Webbiquity SMM

While the social media marketing environment is constantly shifting, there are several social media advertising strategies that marketers may choose to focus on this year. Here’s a preview of five social media advertising strategies to look forward to in 2023.

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[Research] The Influence of AI on GTM Strategies

Convince & Convert

As artificial intelligence evolves rapidly, its profound impact on go-to-market (GTM) strategies cannot be overstated. From revolutionizing customer segmentation to optimizing marketing campaigns, AI is reshaping how businesses approach every aspect of their GTM efforts. Key findings highlighted: Room for improvement.

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Social media in Europe: 15 stats to inform your strategy

Sprout Social

You just need to gut-check your strategy against the right data. To help, we gathered all the information you need to get up to speed on the state of social media in Europe. These statistics will help you tailor your social strategy to the European market so you can remain on message across the pond and beyond.