Audiense

MAY 31, 2018

After the articles on how to activate consumer insights extracted from social data in the pre-campaign phases , and in the production and execution of marketing campaigns , today we’ll talk about how to implement this information and knowledge in the post-campaign phase.

Case Study 68

Case Study Campaign Activities Study 68

Webbiquity SMM

JUNE 1, 2021

High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Without competitor and audience intelligence, customizing campaigns to reach maximum business potential is difficult. A proven system that yields results, regardless of industry segment?

Tips 352

Tips Marketing Privacy Influencer 352

The Realtime Report

MARCH 16, 2020

According to the study, close to 90 percent of influencers reach less than half of their audience and 30 percent of influencers showed fraud levels for engagement purchasing in fourth quarter 2019 campaigns. Based on analysis of more than 5,000 influencers’ social media accounts in the U.S., Latin America, U.K.

Research 135

Research Influencer Brands Marketing 135

Pam Moore

MAY 19, 2023

According to a study conducted by Carol Dweck, a renowned psychologist at Stanford University, individuals with a growth mindset are more likely to embrace the challenges, persevere through obstacles, and ultimately achieve their goals. Increased ROI. This helps you personalize your marketing with a higher ROI.

Team 148

Team Marketing ROI Training 148

Pam Moore

MAY 19, 2023

According to a study conducted by Carol Dweck, a renowned psychologist at Stanford University, individuals with a growth mindset are more likely to embrace the challenges, persevere through obstacles, and ultimately achieve their goals. Increased ROI. This helps you personalize your marketing with a higher ROI.

Team 147

Team Marketing ROI Training 147

Oktopost

DECEMBER 21, 2023

By carefully allocating resources and prioritizing strategic initiatives, CMOs can ensure that every dollar spent delivers a high Marketing ROI. However, these numbers varied based on the company’s industry. Here’s our guide to help you get started. Identify recurring themes or issues that may indicate gaps in your current approach.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

DECEMBER 6, 2023

B2B influencer marketing is a strategic approach where businesses promote their product or services through collaborative partnerships with subject matter experts within a specific industry. It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter).

B2B 119

B2B Influencer Brands Marketing 119

agora pulse

NOVEMBER 10, 2020

When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition. Then add helpful findings, such as competitive analyses and ROI calculations. Overview of 45 Social Media Analytics Tools. Analisa, a social media analytics tool.

Analytics 179

Analytics Social Media Tools Price 179

Oktopost

MARCH 4, 2024

Customer segmentation Customer segmentation in B2B SaaS involves dividing your target organizations into specific groups based on industry vertical, company size, geography, and usage behavior. Consider your target demographic, organization, industry vertical, goals, challenges, and buying criteria.

B2B 62

B2B Strategy Marketing Case Study 62

Keyhole.co

APRIL 2, 2024

With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors? This will help us obtain more free trial users. ” “ To generate more free trials and subscribers , we’ll use lead-nurturing emails and retargeting campaigns.” Compare your metrics against previous campaigns or periods.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Webbiquity SMM

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. Studies show that users on platforms like Twitter and Pinterest maximize their engagement when brands post as many as 15 tweets or 11 pins per day. Automation, in this case, merely refers to the execution of the campaign.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Sprout Social

FEBRUARY 22, 2024

While the right influencer endorsements are worth their weight in gold, brands have to be strategic with their influencer campaigns to get positive results. That means finding influencers with followers in your target audience and creating campaigns that feel natural and inspire conversions. What is an influencer analytics tool?

ROI 105

ROI Analytics Influencer Campaign 105

Sprout Social

JANUARY 2, 2019

Regardless of your industry or audience, this approach to planning can work for you. Throughout this guide, we’ll walk you through the social marketing planning process and how to adapt your business’ strategies to industry standards. Understanding these goals and metrics will set you up for an actionable, measurable ROI.

Campaign 111

Campaign Social Media Metrics Trends 111

Oktopost

SEPTEMBER 14, 2023

In the fast-paced world of the SaaS industry, 2023 has proved to be a challenging year. To retain these customers, businesses need to adapt to prove their value and the impact they can have on their customers’ ROI. Beyond economic challenges, the SaaS industry is also facing the impact of the pandemic on the buyer’s journey.

B2B 69

B2B Campaign Statistics Data 69

Oktopost

SEPTEMBER 14, 2023

In the fast-paced world of the SaaS industry, 2023 has proved to be a challenging year. To retain these customers, businesses need to adapt to prove their value and the impact they can have on their customers’ ROI. Beyond economic challenges, the SaaS industry is also facing the impact of the pandemic on the buyer’s journey.

B2B 62

B2B Campaign Statistics Data 62

Convince & Convert

NOVEMBER 15, 2011

But it applies equally to the basket of case studies that are left for us each day by the sites that chronicle social’s advance. Case studies should be used for ideation, not ratification. Social Media Case Studies – The Crack of the Stat. This case study appeared 10 days after the conclusion of the promotion.

Case Study 141

Case Study Study Social Media Repository 141

Buffer Social

MARCH 4, 2019

In other words, retargeting campaigns turn internet “ window shoppers ” into real paying customers for your business. Whether you’re just getting started or a seasoned expert, these 7 easy retargeting advertising tips will help take your campaigns to the next level. 7 Easy Ways to Improve Your Retargeting Ad Campaigns.

Campaign 75

Campaign Overview Advertising Buy 75

Oktopost

NOVEMBER 30, 2023

After all, the best marketing strategies and methodologies are only as good as the data that showcases the results and ROI of our efforts. For instance, if your team recently initiated an advertising campaign on Instagram, it’s essential to examine how many users clicked through to your website from this specific campaign.

Forums 62

Forums Reddit Analytics Sentiment 62

Sprout Social

APRIL 4, 2023

And, with the right brand advocacy strategy, you can realize a stunning ROI. Studies show that the vast majority of people will trust recommendations from people they know. Industry partners Any other organization or company affiliated with your brand can also be a brand advocate.

Brands 129

Brands ROI Authentication UGC 129

Keyhole.co

NOVEMBER 10, 2023

It evaluates their product positioning, marketing and sales strategies, and USPs, sees where you stand in your industry, and examines whether you are ahead or behind them. But competitor benchmarking compares your processes, products, and ROI against competing brands. It falls under the competitor benchmarking process.

Metrics 59

Metrics Analysis Comparison Price 59

SocMed Sean

JULY 9, 2018

Now more than ever there are many aspects of your social media marketing you should continuously monitor, from ROI to algorithm updates and recent feature releases. Keeping track of tasks means keeping up with demands from your brand, client and the industry itself. Each of them is equally important, and it can rarely be postponed.

Social Media Management 176

Social Media Management Social Media ROI Press Release 176

Ignite Social Media

JUNE 1, 2022

A 2019 study conducted by EventMB said that nearly 40% of event planners state that social media exposure is a key metric of event success. Influencer marketing has truly skyrocketed within the marketing industry. Now how do you launch your influencer marketing campaign successfully for virtual events? Read more here.

Eventful 161

Eventful Social Media Marketing Influencer 161

Sprout Social

APRIL 6, 2023

Content calendars are widely used in content teams, regardless of the industry. A content calendar establishes a reliable system to bring your marketing strategy to life, ensure consistency and guide the way to positive content return on investment (ROI). What KPIs will you track and how will you determine ROI?

Content 82

Content Collaboration Project Template 82

Keyhole.co

JANUARY 20, 2024

Small businesses don’t have the budget for national ads, hiring celebrities, or creating flashy campaigns. Studies show that customers respond better to user-generated content than overly promotional marketing. And don’t forget to use influencer analytics to track the success of micro-influencer campaigns.

Small Business 100

Small Business Engagement Strategy Facebook 100

Buffer Social

SEPTEMBER 5, 2023

Current industry experts like Tom Basgil, Amelia Munday, and Chi Thukra have learned on the job, working their way up the ranks with experimentation and iteration. “We are constantly considering what we can do next and plan our campaigns out a few months ahead, meaning we start working on Black Friday in July!”

Social Media 90

Social Media How To Skills Hubspot 90

Oktopost

JUNE 21, 2022

The numbers don’t lie: in 2022, the influencer marketing industry will surpass $15 billion in revenue. According to 74% of B2B marketers in a recent study, influencer marketing positively impacts a customer’s relationship with the brand. So, where can eager B2B marketers find the best influencers?

Influencer 88

Influencer LinkedIn B2B Industry 88

Sprout Social

OCTOBER 25, 2022

Connecting brand awareness to ROI can feel like trying to explain how to get from Chicago to San Francisco by foot. However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric. Both co-marketing and co-branding campaigns bring engagement from the jump. Fans beget more fans.

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

JUNE 25, 2019

Simply put, agencies are capable of running campaigns and providing a level of knowledge that simply isn’t possible in-house. A campaign that might take months for you to put together in-house can be done by an agency in no time. Agencies can juggle multiple campaigns at once. Agencies have an unparalleled level of expertise.

Social Media 96

Social Media How To Marketing ROI 96

Pam Moore

NOVEMBER 29, 2017

Partnering with influencers to create content and campaigns can be a faster way to increase brand awareness, earn trust and build authority in your market niche and industry! 57% of brands also stated influencer content out-performed their own brand content in a recent study from Linqua. Social currency = attention + action.

Influencer 160

Influencer Training Marketing Small Business 160

Your Escape From 9 to 5

JUNE 27, 2022

You need to structure it so you can show a positive ROI, but you also don’t want to sell yourself short and come up lacking in resource. Look at Your Industry – A great way to set expectations is to look at the general trends in your industry. Customer data can be utilized to create personalized lead nurturing campaigns.

Data 74

Data Marketing ROI Notification 74

Keyhole.co

MAY 25, 2022

Studies have shown that 56% of marketers use social data for understanding their audience. Overall, social media analysis helps you achieve your social media goals, proves what’s working and what’s not, and eventually maximizes your ROI. The key goal of every social media post, retweet, or share is ROI.

Analytics 52

Analytics Social Media ROI Metrics 52

Hootsuite

JULY 6, 2022

2022 is shaping up to be a big year for this rapidly growing industry. Let them know about any promotional campaigns you’re running. You can also tease future campaigns with ‘coming soon’ posts. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands.

Instagram 117

Instagram HootSuite UGC Influencer 117

Unmetric

NOVEMBER 4, 2019

This role requires a vast amount of social media data mining to get insights on ROI to improve and boost a company’s online presence. That said, the onus lies on the social media analyst to measure social ROI and to set the best courses of action for the entire organization.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

The Realtime Report

FEBRUARY 16, 2017

However, this is both a challenging and exciting time for our industry. In this spirit, we are pleased to present results from the first study to help brands, retailers and agencies capitalizing on trends in influencer marketing. In this study we looked across CPG, Health & Beauty, Electronics, Software, Apparel and Durables.

Video 131

Video Retail Influencer YouTube 131

Oktopost

AUGUST 10, 2023

While most marketers acknowledge that understanding their audience is key to any successful marketing campaign, a recent study shows that only 42% know basic demographic information about them. Adobe leverages user-generated content to share authentic case studies that showcase their product’s value and builds brand loyalty.

Social Media 62

Social Media B2B Sentiment How To 62

Hootsuite

JULY 2, 2019

This could mean that employees share information about specific products or campaigns. Especially if they’re enthusiastic about their work or about showcasing their industry expertise. They can enhance their credibility and position themselves as industry experts. Emphasize your company’s reputation as an industry leader.

Social Media 111

Social Media Guidelines HootSuite How To 111

Hootsuite

JUNE 28, 2023

Dark social impacts your analytics Past studies estimated dark social was responsible for as much as 84% of all referral traffic. Dark social reaches new audiences Every day it seems there’s a new study talking about Gen Z scrolling social media behind their closed, sleeping eyelids. Source: Hootsuite’s Digital Trends report 2.

HootSuite 120

HootSuite URL Analytics Forums 120