Sprout Social

SEPTEMBER 18, 2023

See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. Look for industry benchmarks to gain insights into what your competitors are spending on marketing. How has AI impacted the market?

Marketing 132

Marketing How To Sample Samples 132

Bill Hartzer

JANUARY 23, 2024

Munch’s report doesn’t stop at platform preferences; it delves into the evolving industry landscape, with the wellness sector surpassing eCommerce in adopting short-form videos. Video-First Approach: A transformative shift is observed as businesses embrace a video-first approach in their marketing campaigns.

Report 95

Report Platform Video Film 95

agora pulse

NOVEMBER 10, 2020

When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition. Then add helpful findings, such as competitive analyses and ROI calculations. Overview of 45 Social Media Analytics Tools. Analisa, a social media analytics tool.

Analytics 179

Analytics Social Media Tools Price 179

Keyhole.co

FEBRUARY 29, 2024

We’ll provide you with the latest strategies and insights so you can make data-driven decisions that will lead to successful social media campaigns. Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

FEBRUARY 23, 2024

We’ll provide you with the latest strategies and insights so you can make data-driven decisions that will lead to successful social media campaigns. Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Hootsuite

SEPTEMBER 21, 2023

If you’re tracking the ROI of digital marketing, you need to identify vanity metrics specific to each channel to make sure that you can prioritize actionable metrics that align with your unique business goals. Vanity metrics in advertising The online advertising industry is built on the back of impressions. Try it free today.

Metrics 107

Metrics Examples Marketing HootSuite 107

Sprout Social

JANUARY 9, 2024

It is limited by historical data and predictive variables, which can make the suggestions obsolete by the time you put them to use for a campaign. AI enables you to analyze data in real-time by computing the change in variables as they happen so businesses can monitor and pivot campaign strategies promptly. Let’s dig deeper.

Analytics 114

Analytics Sentiment Analysis Patterns 114

Sprout Social

MAY 9, 2023

AI-generated ideas can also make your nurture campaigns more successful. This leads to stronger connections and loyalty that stimulate your sales. You can also leverage programmatic advertising to streamline the process of selecting and setting up digital ads for the most return on investment (ROI).

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Keyhole.co

JANUARY 20, 2024

Small businesses don’t have the budget for national ads, hiring celebrities, or creating flashy campaigns. Many of us crave community, and fostering community is a great way to drive brand engagement and create customer loyalty. And don’t forget to use influencer analytics to track the success of micro-influencer campaigns.

Small Business 100

Small Business Engagement Strategy Facebook 100

Oktopost

SEPTEMBER 14, 2023

In the fast-paced world of the SaaS industry, 2023 has proved to be a challenging year. To retain these customers, businesses need to adapt to prove their value and the impact they can have on their customers’ ROI. Beyond economic challenges, the SaaS industry is also facing the impact of the pandemic on the buyer’s journey.

B2B 69

B2B Campaign Statistics Data 69

agora pulse

SEPTEMBER 21, 2019

In fact, this relevance increases engagement and reach that translates into an average of 11X more ROI compared to traditional marketing methods. And influencer marketing works for almost all industries. There was so much buzz that the #FyreFest campaign went viral and got 300 million impressions in 24-hours.

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

In fact, this relevance increases engagement and reach that translates into an average of 11X more ROI compared to traditional marketing methods. And influencer marketing works for almost all industries. There was so much buzz that the #FyreFest campaign went viral and got 300 million impressions in 24-hours.

Influencer 116

Influencer Social Media ROI Social Media Management 116

Pixlee

JUNE 19, 2017

Consumers trust influencers since they see them as peers and partnering with influencers is an excellent way to drive customer loyalty and build brand awareness. Influencers serve as authentic and genuine ambassadors, but how can brands best measure the ROI of their influencers? How to Track Influencer ROI.

ROI 40

ROI Influencer How To Marketing 40

Oktopost

SEPTEMBER 14, 2023

In the fast-paced world of the SaaS industry, 2023 has proved to be a challenging year. To retain these customers, businesses need to adapt to prove their value and the impact they can have on their customers’ ROI. Beyond economic challenges, the SaaS industry is also facing the impact of the pandemic on the buyer’s journey.

B2B 62

B2B Campaign Statistics Data 62

Sprout Social

APRIL 4, 2023

And, with the right brand advocacy strategy, you can realize a stunning ROI. Industry partners Any other organization or company affiliated with your brand can also be a brand advocate. Think: comarketing or cobranding campaigns with your industry partners as an opportunity to also increase your reach.

Brands 129

Brands ROI Authentication UGC 129

Convince & Convert

JUNE 25, 2014

In addition to its reach and immediacy, SMS is very affordable and offers an amazing ROI for marketers when used properly. Before diving into your execution, it’s wise to review your business and marketing goals so that you’re creating your SMS campaign through a lens that takes your current business goals into account. Having S.M.A.R.T

SMS 166

SMS Campaign Mobile Marketing 166

Oktopost

AUGUST 4, 2023

While we love talking about the benefits of loyal and engaged customers in generating more brand loyalty and revenue, what about the untapped potential of engaged employees? That high ROI is reserved for businesses that can motivate their employees in the same way they motivate customers toward loyalty.

ROI 48

ROI Loyalty Embedding Metrics 48

Hootsuite

JULY 6, 2022

2022 is shaping up to be a big year for this rapidly growing industry. Let them know about any promotional campaigns you’re running. You can also tease future campaigns with ‘coming soon’ posts. Organic posts help to build your awareness, follower loyalty, and brand personality. If so, you’re in luck.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

NOVEMBER 2, 2023

This helps determine the ROI of customer-centric engagement and service. Generate marketing campaign ideas. A clear understanding of customer motivations and journey stages creates targeted campaigns. Every business and industry has its unique customer journey maps, but the fundamentals remain the same.

Examples 104

Examples Template Templates How To 104

Sprout Social

MARCH 20, 2023

How to prove ROI of short-form video Proving the ROI of short-form video will help you get buy-in from your leadership team and gain their trust. According to Wyzowl, 63% of video marketers use video views as one of their metrics to measure ROI. Use this information to stand out in your industry. What’s their tone?

Buy 118

Buy Video How To Template 118

Sprout Social

OCTOBER 25, 2022

Connecting brand awareness to ROI can feel like trying to explain how to get from Chicago to San Francisco by foot. However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric. Both co-marketing and co-branding campaigns bring engagement from the jump. Fans beget more fans.

Strategy 131

Strategy Brands Hubspot Survey 131

Oktopost

AUGUST 4, 2023

That high ROI is reserved for businesses that can really motivate their employees in the same way you need to motivate customers toward loyalty. No strong social media marketing campaign can focus exclusively on the short-term; it’s all about consistently working toward long-term goals for driving engagement, clicks, and conversions.

ROI 62

ROI Real Estate Team Social Media 62

Oktopost

AUGUST 10, 2023

While most marketers acknowledge that understanding their audience is key to any successful marketing campaign, a recent study shows that only 42% know basic demographic information about them. This builds trust, loyalty, and brand recognition while also enabling you to get to know your audience on an even deeper level.

Social Media 62

Social Media B2B Sentiment How To 62

Social Media Strategies Summit

NOVEMBER 18, 2020

Social media ROI is a bane for most marketers. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. First, you need to define “social media ROI.” There are no quick fixes to improve your ROI; you need to think long-term. Measure Your Current Social Media ROI.

ROI 246

ROI Social Media UGC Discount 246

Pixlee

MARCH 30, 2022

This is true — hottest social media platforms have evolved to support the ecommerce needs of its users, from Instagram’s Checkout Feature to shoppable TikTok ad campaigns. . As a retailer, how do you stand out from the crowd, while improving ROI, in a saturated social media landscape? The answer may not be on these apps alone.

Trends 75

Trends Retail UGC Authentication 75

Oktopost

MARCH 5, 2019

In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. Use specific “callouts” to make your RTM campaign go viral, one person (and their followers) at a time. What is Real-Time Marketing?

Strategy 125

Strategy B2B Marketing Conference 125

Keyhole.co

MARCH 2, 2023

Anyone who’s managed the social media accounts for a brand or business will gripe about content planning, audience targeting, ROI tracking , and the like. Users can connect their social media feeds to Spotify, upload images directly from their Dropbox accounts, run their email marketing campaigns from the Hootsuite dashboard, and much more.

Social Media 52

Social Media Tools HootSuite Marketing 52

Keyhole.co

NOVEMBER 17, 2023

Tylenol – Building customer loyalty When it comes to pain management, Tylenol has been one of the go-to options for consumers for many years. The brand also built an ad campaign called “The Saucepocalypse” to promote the bottled sauce. That’s where Keyhole comes in.

Examples 59

Examples Brands Sentiment Reputation 59

Oktopost

APRIL 4, 2019

For some industries, the challenge goes beyond merely standing out from the crowd. An employee advocacy approach can help personalize a company’s image, reach new audiences, and build loyalty and rapport. Why bother with employee advocacy campaigns? For this campaign, their KPI was the number of new applicants they pulled in.

Campaign 96

Campaign Training Social Media Applications 96

Socialmedia.biz

SEPTEMBER 11, 2018

If you have an active social media presence, maintaining constant communication with your target audience is important for generating leads, encouraging conversions and ultimately, building brand loyalty. Jon usually put an end to a campaign when it started costing him more than 20 cents/click.

Social Media 93

Social Media ROI Influencer Campaign 93

Pixlee

SEPTEMBER 13, 2021

You ultimately get to choose the ambassadors to reflect your brand; you can invite social media influencers, industry professionals, your partners, or even celebrities to join your brand ambassador program. Step 1: Outline Your Program or Campaign Goals. Promote customer loyalty? Increase referrals? Get more sales?

UGC 52

UGC Marketing Influencer Authentication 52

Pixlee

SEPTEMBER 13, 2021

You ultimately get to choose the ambassadors to reflect your brand; you can invite social media influencers, industry professionals, your partners, or even celebrities to join your brand ambassador program. Step 1: Outline Your Program or Campaign Goals. Promote customer loyalty? Increase referrals? Get more sales?

UGC 52

UGC Marketing Influencer Authentication 52

The Realtime Report

FEBRUARY 16, 2017

Done right, influencer marketing and video content is proven to have impact throughout the funnel by driving greater awareness, retail traffic, sales conversion and loyalty. However, this is both a challenging and exciting time for our industry. – How do you establish/view ROI from investment? ” Click To Tweet.

Video 131

Video Retail Influencer YouTube 131

Sprout Social

NOVEMBER 21, 2019

From customer personas to trends within your industry, market research identifies key information for you to better understand your audience’s desires from your products and services. According to CMO Council’s Loyalty That Lasts report, 43% of marketers note that they’re looking to build deeper, more personal relationships with customers.

Research 98

Research How To Marketing Price 98

Hootsuite

SEPTEMBER 29, 2020

But can you measure the ROI of your social media marketing efforts? Social ROI can often be tricky to prove. LinkedIn research found that 58 percent of digital marketers have to prove social media ROI to get approval for future budget requests. However, only 37% were “very confident” in their ROI metrics.

ROI 145

ROI Social Media Tools HootSuite 145

Mindjumpers

JULY 30, 2010

The desire to eradiate wisdom, power, influence and authority Some people like to position themselves as specialists in a specific area, whether it is in smaller social groups (family) or larger social groups (an industry). Give me a reason to refer you and I will « Loyalty builders says: August 18, 2010 at 12:43 pm [.]

Marketing 251

Marketing Nielsen Forums Groups 251

Sprout Social

DECEMBER 16, 2019

Emotions can be difficult to quantify, and yet they’re major indicators of brand health and loyalty. After all, brands rightfully want to see an ROI from social media. Spot industry and competitor trends. Determine which social platforms result in the highest ROI for your brand.

Social Media 99

Social Media How To Metrics Analytics 99