Sprout Social

FEBRUARY 12, 2024

They expect a positive return on investment (ROI), incremental growth contributions and strategic alignment. Partnering with influencers who exhibit fresh perspectives and innovative ideas by keeping up with industry changes also keeps your brand relevant and forward-thinking. It also gives you a consistent audience.

Influencer 106

Influencer Marketing Collaboration ROI 106

Bill Hartzer

JANUARY 23, 2024

Munch’s report doesn’t stop at platform preferences; it delves into the evolving industry landscape, with the wellness sector surpassing eCommerce in adopting short-form videos. Storytelling and Brand Recognition: The emotional power of storytelling in videos plays a pivotal role in brand recognition and loyalty.

Report 95

Report Platform Video Film 95

Pam Moore

AUGUST 11, 2018

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. Unfortunately too many marketers give up on creating exciting, engaging, empowering and entertaining content as they feel their products, services and industry are too “boring.” Soundcloud.

Industry 60

Industry Real Estate Content Insurance 60

Sprout Social

DECEMBER 6, 2023

B2B influencer marketing is a strategic approach where businesses promote their product or services through collaborative partnerships with subject matter experts within a specific industry. It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter).

B2B 118

B2B Influencer Brands Marketing 118

Saying It Social

JULY 22, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How Social Media ROI is like Santa Claus I entered this contest where I had to post “sweet&# advice about social marketing. Thank you in advance for your support!! I'm guessing for most of you the answer is both.

ROI 128

ROI Social Media StumbleUpon Digg 128

Sprout Social

JANUARY 9, 2024

Business applications of AI analytics Companies use AI analytics to derive a stronger return on investment (ROI) from their social and digital data, while championing productivity and growth through intelligent automation. In this way, brands can develop proactive strategies to ensure better customer experience to boost brand loyalty.

Analytics 113

Analytics Sentiment Analysis Patterns 113

Sprout Social

FEBRUARY 7, 2023

In the face of limited resources, changing algorithms and congested feeds, an advocacy program is a company’s greatest asset to amplify content, increase ROI and recruit top talent. Your C-suite pitch: Across industries, organic social performance has taken a hit. Their employees also reported 98% satisfaction with the platform.

Buy 93

Buy Curation Statistics Survey 93

Convince & Convert

SEPTEMBER 11, 2015

As BrandFog’s study concisely points out, “The ROI of social media is that you now exist.”. From Brand Awareness to Brand Loyalty, One Tweet at a Time. The same BrandFog study found the brand awareness established by executive visibility “builds greater trust , brand loyalty, and purchase intent.” Tweet Type: What I’m Reading.

Loyalty 60

Loyalty Twitter Brands Sample 60

Keyhole.co

FEBRUARY 23, 2024

Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value. But remember that different industries prioritize different metrics. Tailor your measurement strategy to your goals.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

FEBRUARY 8, 2024

This is because brands are now prioritizing return on investment (ROI). Understanding and analyzing these metrics can optimize your campaign performance and maximize your ROI. Aim for above the industry average (typically 5–10%). In simpler terms, ROI tells you if your campaign is paying off. Ready to track your ROI?

Metrics 52

Metrics Influencer Sentiment ROI 52

Hootsuite

SEPTEMBER 21, 2023

If you’re tracking the ROI of digital marketing, you need to identify vanity metrics specific to each channel to make sure that you can prioritize actionable metrics that align with your unique business goals. Vanity metrics in advertising The online advertising industry is built on the back of impressions. Try it free today.

Metrics 107

Metrics Examples Marketing HootSuite 107

Sprout Social

SEPTEMBER 18, 2023

Look for industry benchmarks to gain insights into what your competitors are spending on marketing. Check out industry reports or consult peers to get an idea of the range you would have to spend. Anything new brings risk, so you’ll need to justify each expense for its potential ROI and compare that to the ROI of existing campaigns.

Marketing 131

Marketing How To Sample Samples 131

Oktopost

AUGUST 10, 2022

In this episode of the Radically Transparent podcast, Kevin Lau, one of the biggest customer marketing influencers in the B2B industry and now serving as the Senior Director of Customer Marketing at F5 spills all from his time as Global Head of Customer Advocacy at Adobe. It’s an episode you most certainly won’t want to miss. Meet Kevin.

B2B 89

B2B Press Release Apple Loyalty 89

Keyhole.co

FEBRUARY 29, 2024

Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value. But remember that different industries prioritize different metrics. Tailor your measurement strategy to your goals.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

APRIL 4, 2023

And, with the right brand advocacy strategy, you can realize a stunning ROI. Industry partners Any other organization or company affiliated with your brand can also be a brand advocate. Think: comarketing or cobranding campaigns with your industry partners as an opportunity to also increase your reach.

Brands 128

Brands ROI Authentication UGC 128

Pixlee

JUNE 19, 2017

Consumers trust influencers since they see them as peers and partnering with influencers is an excellent way to drive customer loyalty and build brand awareness. Influencers serve as authentic and genuine ambassadors, but how can brands best measure the ROI of their influencers? How to Track Influencer ROI.

ROI 40

ROI Influencer How To Marketing 40

Pam Moore

DECEMBER 7, 2017

Regardless of your industry, niche, age of company or primary communication medium used, you better have a content marketing strategy to connect you and your brand with your target audience, customers, partners and stakeholders. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty.

Template 167

Template Templates Trends Content 167

Oktopost

AUGUST 4, 2023

While we love talking about the benefits of loyal and engaged customers in generating more brand loyalty and revenue, what about the untapped potential of engaged employees? That high ROI is reserved for businesses that can motivate their employees in the same way they motivate customers toward loyalty.

ROI 48

ROI Loyalty Embedding Metrics 48

Sprout Social

MAY 9, 2023

This leads to stronger connections and loyalty that stimulate your sales. You can also leverage programmatic advertising to streamline the process of selecting and setting up digital ads for the most return on investment (ROI). Let’s get to know these technologies better. And ultimately market growth.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

agora pulse

NOVEMBER 10, 2020

With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals. Then add helpful findings, such as competitive analyses and ROI calculations. Overview of 45 Social Media Analytics Tools.

Analytics 179

Analytics Social Media Tools Price 179

agora pulse

SEPTEMBER 21, 2019

In fact, this relevance increases engagement and reach that translates into an average of 11X more ROI compared to traditional marketing methods. And influencer marketing works for almost all industries. There’s also much talk around regulating the influencer industry. Your ROI is unsatisfactory.

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

In fact, this relevance increases engagement and reach that translates into an average of 11X more ROI compared to traditional marketing methods. And influencer marketing works for almost all industries. There’s also much talk around regulating the influencer industry. Your ROI is unsatisfactory.

Influencer 116

Influencer Social Media ROI Social Media Management 116

Sprout Social

MARCH 20, 2023

How to prove ROI of short-form video Proving the ROI of short-form video will help you get buy-in from your leadership team and gain their trust. According to Wyzowl, 63% of video marketers use video views as one of their metrics to measure ROI. Use this information to stand out in your industry. What’s their tone?

Buy 117

Buy Video How To Template 117

Keyhole.co

JANUARY 20, 2024

Many of us crave community, and fostering community is a great way to drive brand engagement and create customer loyalty. A busy Facebook group page not only fosters customer loyalty, it also shows customers who are on the fence that your brand is worth engaging with. One example of a brand using this strategy is Instant Pot.

Small Business 100

Small Business Engagement Strategy Facebook 100

Oktopost

SEPTEMBER 14, 2023

In the fast-paced world of the SaaS industry, 2023 has proved to be a challenging year. To retain these customers, businesses need to adapt to prove their value and the impact they can have on their customers’ ROI. Beyond economic challenges, the SaaS industry is also facing the impact of the pandemic on the buyer’s journey.

B2B 69

B2B Campaign Statistics Data 69

Oktopost

SEPTEMBER 14, 2023

In the fast-paced world of the SaaS industry, 2023 has proved to be a challenging year. To retain these customers, businesses need to adapt to prove their value and the impact they can have on their customers’ ROI. Beyond economic challenges, the SaaS industry is also facing the impact of the pandemic on the buyer’s journey.

B2B 62

B2B Campaign Statistics Data 62

Oktopost

AUGUST 4, 2023

That high ROI is reserved for businesses that can really motivate their employees in the same way you need to motivate customers toward loyalty. For that, you’ll want to be able to lead with a handful of illustrative KPIs – some stats that really measure the impact they’re having on your social media ROI.

ROI 62

ROI Real Estate Team Social Media 62

Ignite Social Media

SEPTEMBER 21, 2017

Across the industry, ROI and tying social to business objectives are consistently reported as top challenges in understanding the marketing effectiveness of social media. Conversion ads across social platforms allow you to track conversions of a pixel on your website from social customers, and provide a more definitive ROI.

ROI 101

ROI Apple Metrics Loyalty 101

Social Media Strategies Summit

NOVEMBER 18, 2020

Social media ROI is a bane for most marketers. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. First, you need to define “social media ROI.” There are no quick fixes to improve your ROI; you need to think long-term. Measure Your Current Social Media ROI.

ROI 246

ROI Social Media UGC Discount 246

Saying It Social

AUGUST 13, 2010

We help your business to increase brand awareness, build relationships with and establish trust within your target market, be seen as an industry expert, provide exceptional customer service, increase customer retention, and increase search engine ranking all with the ongoing goal of generating more quality leads.

ROI 128

ROI Social Media StumbleUpon Digg 128

Sprout Social

OCTOBER 25, 2022

Connecting brand awareness to ROI can feel like trying to explain how to get from Chicago to San Francisco by foot. However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric. Not only that, but collaboration is a surefire way to make positive impressions on other players in your industry.

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

NOVEMBER 2, 2023

This helps determine the ROI of customer-centric engagement and service. Every business and industry has its unique customer journey maps, but the fundamentals remain the same. Recently, our social team talked about using social media for the customer journey in the auto industry. Identify content gaps.

Examples 103

Examples Template Templates How To 103

Hootsuite

JULY 6, 2022

2022 is shaping up to be a big year for this rapidly growing industry. Organic posts help to build your awareness, follower loyalty, and brand personality. Catering to a niche audience inspires loyalty. But, a lower up-front investment coupled with a higher purchase rate means your ROI will be stronger the more niche you go.

Instagram 117

Instagram HootSuite UGC Influencer 117

Pixlee

MARCH 30, 2022

As a retailer, how do you stand out from the crowd, while improving ROI, in a saturated social media landscape? That term got dropped for a while, but it’s such an important loyalty and market research tool #shoptalk2022. The answer may not be on these apps alone. What’s the optimal length for a social media video?

Trends 75

Trends Retail UGC Authentication 75

Keyhole.co

MARCH 2, 2023

Anyone who’s managed the social media accounts for a brand or business will gripe about content planning, audience targeting, ROI tracking , and the like. It makes sense: whichever brand wins the most loyalty and makes the biggest splash wins the largest share of the market.

Social Media 52

Social Media Tools HootSuite Marketing 52

Hootsuite

DECEMBER 12, 2023

Track mentions, identify opportunities, and encourage brand loyalty by responding to comments and getting involved in conversations. Talk about your or your company’s charitable activities or share some relatable industry-specific humor. Get Started Manage all your social media in one place, measure ROI, and save time with Hootsuite.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Oktopost

AUGUST 10, 2023

In essence, social listening is all about extracting answers to key questions about your industry and using this to define how you will create content for lead generation. This builds trust, loyalty, and brand recognition while also enabling you to get to know your audience on an even deeper level.

Social Media 62

Social Media B2B Sentiment How To 62