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7 examples of influencer marketing campaigns

Sprout Social

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 127
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5 ways social media listening increases customer advocacy

Sprout Social

The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. It also captures real-time, unfiltered perspectives on your brand, the wider industry and competitors. Looking at the industry more broadly also helps you gauge overall brand awareness and perception.

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Mastering Social Media ROI: Steps to Empower Your Team

Convince & Convert

Yet, social media as an industry still lacks the resources, budget, and frankly, the respect, it deserves. bringing in the social team at the beginning of campaign planning instead of at the end.) jumping on the latest TikTok trend), how is it important within industry trends (what is the trend exactly?) Context is key.

ROI 138
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Instagram Marketing for B2B Companies: Eight Best Examples to Follow

Webbiquity SMM

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. The Social Media Marketing Industry Report says that B2B marketers see potential in using Instagram for B2B promotion.

B2B 259
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How B2B influencer marketing will grow your brand

Sprout Social

B2B influencer marketing is a strategic approach where businesses promote their product or services through collaborative partnerships with subject matter experts within a specific industry. It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter).

B2B 119
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How AI insights improve decision making

Sprout Social

In this article, we’ll explore what AI insights are exactly, how they work and how they’re applied practically to progress different industries. How AI insights help businesses Let’s explore how AI insights help industries strengthen business strategies, meet market needs and boost brand loyalty.

Sentiment 112
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How to Use Social Listening to Retain More Customers

Webbiquity SMM

Image credit: Mohammad Metri on Unsplash Effective customer retention methods can enhance loyalty and generate better word-of-mouth advocacy, ultimately boosting profits. This list should also include industry-specific keywords. Use social listening to assess how other brands in your industry are accommodating customer demands.

Sentiment 142